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Mar 22, 2019 18 min

What is Marketing?

from RESTAURANT STRATEGY Hosted by Chip Klose

EPISODE #1: What is Marketing? ** Download the 3-Step Marketing Worksheet HERE ** Since this is a podcast all about marketing, I thought we would start off by first agreeing on a definition for marketing. And so that's what this episode is all about... articulating a clear way to talk about a subject that people tend to overcomplicate. For me it's not about fancy jargon or academic explanations. It's simpler than that. And so I'm sharing my approach. What is Marketing? I can sum it up in three questions... What's your product? Who's it for? How can you reach them? In this, the very first episode of Restaurant Strategy, we start building a foundation for the rest of the work we'll do. I know many of you out there are small business owners, putting in countless hours trying to build a profitable restaurant. And so you have limited time. I get it! So do I. Each episode is purposefully short and ends with a short exercise - something you can do right away to start implementing the ideas we talk about here on the show. QUESTIONS? E-mail me directly at [email protected] ** Download the 3-Step Marketing Worksheet HERE ** CONTINUING EDUCATION: Purple Cow by Seth Godin

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How long is this episode of RESTAURANT STRATEGY?

This episode is 18 minutes long.

When was this RESTAURANT STRATEGY episode published?

This episode was published on March 22, 2019.

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