What Is My Business Worth? A Plain-English Guide to Valuation

Everybody wants to know what their business is worth — and in this episode, David and Shaun break down exactly how buyers think about valuation so owners can stop guessing and start preparing.They walk through the key factors that drive a buyer’s willingness to pay: size, trajectory, customer mix, management infrastructure, key man risk, brand equity, employee base, and operating systems. They also demystify EBITDA multiples vs. revenue multiples, explain why businesses in different industries trade at very different values, and make the case for why handing over a P&L and asking “what’s it worth?” is never going to get you the answer you’re looking for.