What is personal branding?

Let’s start with what it’s NOT It’s not a flashy website Logos Fonts YouTube Colors Podcast Social media This is where you get stuck It’s simply reputation! What do people think of when they think of you? What problems can you solve? What are you a trusted resource on? Let’s amplify all this! It’s all about marketing! It’s all about trust We trust people who we see a lot. We trust people who keep showing up. We trust people who are consistent. We trust people who we know personal details of. Social media gives you a tool, on this platform you can share all about YOU! Any attention is good attention. You will attract YOUR tribe! You will repel the people who are not for you. On your feed you should share what you do. In your stories you should share what makes you YOU. (Who are you?) Follow The 3 E’s Be really entertaining or Be really encouraging or Be really educational. What people do wrong on social media Being distracted. If you have diluted focus You will get diluted results And don’t get blindsided by multiple streams of income. Nobody who got rich, got rich from multiple streams of income! Everybody who got rich, got rich from one amazing stream of income. They had one thing that worked really well for them. On one platform. Talk about one thing, on one platform. And become a master. The first step to finding your personal brand is.. What problem can you solve? People spend money on solving problems If your water heater goes out, you find the money. If you have a flat tire, you find the money. If your kid is sick, you find the money to get him better. We find the money to solve problems. People don’t pay for information. They can get that for free online. People pay for organization People pay for application. People need help with applying. Serve the person you once were. Like helping your younger self. What obstacle have you overcome? We all have fears. If you want to grow you have to stretch yourself. If you feel fear, this is because you are self centered. There is no fear, once the mission to serve becomes clear. For example if you see a bad car accident and you happen to be the first one on the scene, when u walk over to help, you don’t think, does my hair look good? Does my breath stink, do these pants make my butt look big? You are going to help someone, you are going to serve someone. You are not focused on yourself.