What is Sales Infiltration?

The Closers Inner Circle Podcast - What Is Sales Infiltration and How Does it Separate The Master Closer From Everyone Else? Welcome back to The Closers Inner Circle Podcast. I’m Denise Griffitts, and today, alongside the legendary Ben Gay III, we’re opening the door to something truly exceptional. This week, we’re diving into The Closers Part 2—and specifically into a piece Ben himself has called the best sales work he has ever written. Let that sink in for just a moment. Out of decades of experience, countless deals, and a lifetime immersed in the art and science of selling… this stands above the rest. It’s called Sales Infiltration. Now, this isn’t surface-level sales advice. This is about positioning, influence, and entering the mind of your prospect in a way that feels natural, seamless—and incredibly effective. If you’ve ever wondered why some salespeople seem to glide past resistance while others constantly push uphill, today’s conversation is going to give you answers. And more importantly, it’s going to give you a method. So settle in, grab a notebook—because this is one of those conversations you’re going to want to revisit. And be sure to visit Ronzone Books on eBay to order The Closers Parts 1 and 2—widely recognized as the sales bibles. Each copy arrives signed and dated by Ben, and we strongly recommend having them in front of you each week as you follow along.  SPONSORED BY: This episode of The Closers Inner Circle Podcast with hosts Denise Griffitts and Ben Gay III is brought to you by the Your Partner In Success Radio Preferred Partner Program. If you’re ready to get your message in front of the right audience consistently, this is the easiest, most effective way to do it.  Just like we’re talking about Sales Infiltration today—strategically getting in front of the people who matter—the Preferred Partner Program puts you exactly where your ideal clients and fans are listening, week after week. You provide 3–4 key points you want your audience to know—books, services, events—and we share them in my voice, with calls-to-action that guide people exactly where you want them to go. It’s professional, affordable, and designed to help you get seen without guesswork. Learn more and secure your spot at https://yourpartnerinsuccessradio.com/p/partner-with-us.  Be where your audience already is—just like infiltrating the right conversation at the right time. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your  Partner In Success RadioEmail: [email protected]