What is the history of private brands? with Christopher Durham of My Private Brand

From meeting consumer demand to stretch dollars during the Great Recession to now helping retailers differentiate themselves, store-owned brands have seen notable growth in recent years. In this episode, Christopher Durham, private brands expert and president of My Private Brand, walks us through the evolution, current state, and possible future of private brands. We also explore such topics as how millennials affect the store brand trend and which marketing strategies work for store brands.