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What is the psychology that makes some adverts work? episode artwork

EPISODE · May 18, 2022 · 6 MIN

What is the psychology that makes some adverts work?

from Breakfast Business with Joe Lynam

Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights.  He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure effectiveness using subconscious measures. Seán spoke to Joe on the show this morning to discuss what is the psychology that makes some adverts work? Listen and subscribe to Breakfast Business on Apple Podcasts, Google Podcasts and Spotify.      Download, listen and subscribe on the Newstalk App.    You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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What is the psychology that makes some adverts work?

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Frequently Asked Questions

How long is this episode of Breakfast Business with Joe Lynam?

This episode is 6 minutes long.

When was this Breakfast Business with Joe Lynam episode published?

This episode was published on May 18, 2022.

What is this episode about?

Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights.  He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure...

Can I download this Breakfast Business with Joe Lynam episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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