What is the role of data in Amazon campaign management?

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising  What Do I Do With Wasted Ad Spend  The Complete Amazon Advertising Evergreen Campaign Strategy Guide  How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?  How Should I Analyze My Data for my Amazon PPC Campaign?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno