What is this SOCKTember 2021 non-sense I keep hearing about?

Last year, in the middle of the shutdowns, we hatched a crazy idea to bring our friends, peers, and clients together to have some fun while doing some good in our local communities. The DYOJO Podcast launched SOCKTember as a competitive NEW sock-raising challenge. This year competitive NEW sock-raising teams are assembling to challenge each other for the title of 2021 SOCKTember Champion and hoist the trophy at the end of the season.  SOCKTember is a great event for: Escalating client outreach Elevating employee engagement Expanding community partnerships When is the SOCKTember NEW Sock-Raising Season?  August 2021 - The Pre-Season: Teams form in local communities to raise NEW socks by reaching out to clients, vendors, friends, and community partners. September 2021 - The Season: Teams collect NEW socks. We have a weekly count of NEW socks raised by all teams, keeping with the competitive spirit. October 2021 - The Post-Season: We perform a final official count of NEW socks raise and this year we plan to announce the WINNER at a LIVE local event in Tukwila, Washington on Friday, October 22, 2021. Local teams distribute NEW socks to local charities that they want to support. How do I get Involved with SOCKTember 2021?  ​Reach out to The DYOJO (thedyojo.com) if you would like to: LEAD a local team JOIN a local team SPONSOR the event Stay tuned as the SOCKTember 2021 season kicks-off on September 1, 2021. Read more about this event in the press release from Restoration & Remediation Magazine, stay tuned with event updates on The DYOJO YouTube and the webpage - thedyojo.com/dogood. Current teams include: Sisters for Socks - Lindsey Ward - The Contents Specialists (Seattle, WA) Sock Agents - Kelsey Isaacson - Home with Kelsey Isaacson (Puyallup, WA) SockARES - Jon Isaacson - ARES Restoration (Graham, WA) Groovy Tube Socks - Gordy Powell - Georgia Clean (Atlanta, GA) Culture Sock - Elan Pasmanick - Born to Repair (San Diego, CA) New England No Shows - Brandi Hawthorne - Office Services by Brandi (Alton Bay, NH) Current sponsors include: ARES Restoration (Graham, WA)