What Is Thought Leadership and How to Build It as a Professional Speaker with Trevor Merriden

Thought leadership has a reputation problem. For too long it's been associated with gurus who claim to have all the answers -- which makes it feel either unattainable or simply unappealing to people who know better.Trevor Merriden is here to change that. As a thought leadership consultant, content strategist, and former journalist, Trevor has spent his career helping experts build genuine authority through ideas -- not posturing. His take on modern thought leadership is refreshingly practical and immediately applicable for any speaker, coach, or business owner who wants to become a recognised voice in their field.What you'll learn in this episodeWhat thought leadership actually means in 2024 and why the old definition no longer holds, why the age of the guru is over and what has replaced it, how thought leadership creates conversations that lead directly to sales, why not having all the answers is actually a competitive advantage, Trevor's three C's framework for building genuine authority, and the role of curiosity in establishing yourself as a leading voice in your industry.About Trevor MerridenTrevor Merriden is a thought leadership consultant, content strategist, ghostwriter, and podcaster with a background in journalism. Connect with Trevor on LinkedIn or visit merribornmedia.co.uk.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Build Authority as a Speaker and Grow Your Speaking Business with Chris DuckerMentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.