What is Ugly Core and why does it matter?
from Scandinavian MIND
This week we talk about Ugly Core, a new aesthetic for fashion and culture that has gone viral on Tiktok and Instagram. We discuss: How the trend grew in Generation Z, and we introduce some of the trends we’ve seen on social media. The Nordic example: Swedish designer Beate Karlsson, AVAVAV. How does it affect the fashion industry at large? Season 4, episode 4 of our weekly podcast show on how technology is transforming the creative industries. With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.
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