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What is Watch Through Rate? episode artwork

Jun 7, 2022 3 min

What is Watch Through Rate?

from The Marketing Guy Hosted by Yee Xuen Hong

How do we determine the performance of our Instagram stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"! Definition: Watch Through Rate measures the % of people who follow your IG stories all the way to the end! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv #digitalmarketing #metrics #marketing #jargonbuster #emailmarketing #metricsmadesimple #emailmarketingtips #watchthroughrate #marketingmadesimple #digitalmarketinglife #instagram #content

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What is Watch Through Rate?

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