What It Actually Means to Think Like an Author CEO episode artwork

EPISODE · Jun 1, 2026 · 19 MIN

What It Actually Means to Think Like an Author CEO

from The Write Podcast with Sarah Williams · host Sarah Williams

If you're serious about building an author career — not just finishing a book, but actually turning your writing into a sustainable business — this episode is going to change how you think about everything.I've written ten novels, built Serenade Publishing from the ground up, and spent years coaching women fiction authors through the publishing decisions that make or break a long-term career. And the single biggest difference I see between authors who build something lasting and authors who stay stuck? It's not talent. It's not even hard work. It's how they think about their books.In this episode, I'm sharing the Author CEO mindset — the framework I've used in my own career and that I now teach inside The Author CEO Private Mentorship — including three specific mental shifts that will change how you approach every publishing decision you make from here.In this episode we cover:Why your books are employees — and what it means to give each one a job descriptionThe self-publishing strategy question most authors never ask (and why it's costing them)How to make money as an author beyond royalties, and why your back catalogue is your most underused assetThe ideal reader clarity practice that changes your book marketing, your covers, your content, and your incomeWhy publishing rights are a wealth decision, not just a contract detailThe money mindset shift that women authors are rarely given permission to makeHow manifestation and business strategy work together — and why you actually need bothThis episode is for you if:You're a fiction author who wants to build a real, financially sustainable writing careerYou've been self-publishing or considering it, and you want a clear strategy — not just more informationYou feel like you're making publishing decisions in the dark and you're ready for that to changeYou want to understand how indie authors actually build passive income from their books over timeYou're done treating your writing like a hobby and ready to run it like a businessResources mentioned:The Author CEO Private Mentorship — 4 months, 1:1, for women authors who are ready to build strategically: serenadepublishing.com/the-author-ceoConnect with Sarah:Website: serenadepublishing.comInstagram: @serenadepublishingThe Write Podcast: serenadepublishing.com/thewritepodcastIf you enjoyed this episode, please subscribe and leave a review — it helps other women fiction authors find this podcast and the support they've been looking for.

Episode metadata supplied by the publisher feed · Published Jun 1, 2026

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