The Write Podcast with Sarah Williams

This week I'm talking with Australian bestselling author Jade May. Jade writes the Eden Series, high heat, angst filled romance that's sold over 10,000 copies worldwide. And she's landed press most authors only dream about. SMH. Mamamia. News.com.au. Herald Sun.We get into the real story behind that coverage. Jade worked with a PR agency, and she walks us through what that actually looked like. What a publicist does day to day. What changed once she had one in her corner. And whether it's worth it for an author who's just starting to think about visibility.We also talk about her move to Penguin with the Eden Series, what that partnership actually looks like behind the scenes, and the story she's so generously shared about writing through chronic illness, and what that's meant for her and for her readers.And I'm so glad to share that Jade will be joining us at the Sunshine Coast Fiction Festival this year.https://www.sunshinecoastfictionfestival.com.auhttps://www.authorjademay.com/https://www.righteouspr.com.au/— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

You finished the manuscript. So why does it still feel unfinished? In this episode, Sarah unpacks the real reason "I'm still polishing it" keeps so many writers stuck after the last page, why so many manuscripts end up waiting on someone else's opinion instead of moving forward, and shares her own story of sending an early manuscript to an agent and what it actually taught her about waiting for outside permission.In this episode:- Why "still polishing" is often a stand-in for "I'm scared to find out if this is good enough"- What's really happening when you can't quite claim "I finished a book" out loud- Sarah's story about sending an early manuscript to an agent, and why the silence that followed taught her more than a yes ever would have- Reframing the stall as a missing decision instead of a readiness problem- Two lists to check whether your manuscript is actually done, or you're stallingLinks & resources mentioned:Free download: Is Your Manuscript Actually Finished? (or Are You Still Polishing?) Serenadepublishing.com/checklist✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

Romance author Willow Winters started as a stay-at-home mum writing at night for coffee money. Today she's a USA Today and Wall Street Journal number-one bestseller with more than sixty books and a team running the business behind her. In this episode of The Write Podcast, she shares how she built a real self-publishing career, not by luck, but by decision.We get into the business most authors never see. How she made the leap from hobby writer to CEO. Why she hired a team when most indie authors go it alone. How she built multiple income streams, from direct sales to collector's editions to free audiobooks. And what it actually took to stop feeling like an imposter and start owning the word author.If you're a fiction writer who's serious about turning your writing into a career, this conversation is for you. Willow is proof that ambition and creativity can live in the same author business.In this episode:How Willow went from writing at night to a multimillion-dollar self-publishing businessThe moment writing stopped being a hobby and became a companyBuilding a team as an indie author, and the first job she handed offMultiple income streams for authors: direct sales, collector's editions, audiobooksSelling straight to readers versus relying on Amazon and the retailersOvercoming imposter syndrome as a self-published authorAvoiding burnout while running a real author businessReady to build the author business you choose instead of the one you fall into? Read the details and apply for Author CEO at serenadepublishing.com/the-author-ceo.✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

Fresh off presenting a workshop at the Romance Writers of New Zealand conference in Auckland, and still thinking about TL Swan's keynote on rebuilding her covers and blurbs nine times before Amazon finally took notice, this episode looks back at ten years of conferences, from Romance Writers of Australia to the biggest one yet in New York, and what showing up, year after year, has actually built. Plus, an invitation to the Sunshine Coast Fiction Festival's writer's day on October 30.In this episode:TL Swan's keynote on treating self-publishing like a business, and why she never gave up after nine attempts at her covers and blurbsThe workshop I presented at RWNZ: Building a Writing Career That Actually Sustains YouTen years of Romance Writers of Australia, and the lessons from Michael Hauge, Melissa Storm and Bella Andre that I still use todayRomance Writers of America, New York, 2019: the biggest and most overwhelming conference I've ever attended, and why I've never regretted itAn invitation to the Sunshine Coast Fiction Festival writer's day, October 30Links & resources mentioned:My full interview with TL Swan on grit, growth and going all in on your writing dreams: https://serenadepublishing.com/post/tl-swan-on-grit-growth-and-going-all-in-on-your-writing-dreamsMichael Hauge's Six Stage Plot Structure: https://www.storyplanner.com/story/plan/michael-hauge-s-six-stage-plot-structureSunshine Coast Fiction Festival, writer's day, October 30: https://serenadepublishing.com/scff/conference

Do you really have to be on social media to sell books? Indie fantasy author K.S. Elliott is proof of what happens when you do it on your own terms. With over 50,000 followers across TikTok and Instagram, K.S. has turned short videos and character POV reels into direct sales through her own store, a thriving street team, pre-order campaigns, and brand collaborations — all while writing her upcoming release, Ultan Academy.In this episode, K.S. shares how she grew her platform from zero, the content that actually converts, how she balances posting with writing, and the honest answer to whether views become royalties. Whether you're camera-shy or chasing your first viral moment, this one's packed with practical takeaways.Plus — meet K.S. in person at the Sunshine Coast Fiction Festival, hosted by Serenade Publishing, 30 October – 1 November at Venue 114, Bokarina. Tickets: sunshinecoastfictionfestival.com.au✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

Money isn't just about pricing strategy or Amazon keywords. It's about the story you've carried since childhood, and most authors have no idea how much that story is running their business.In this solo episode, I get personal about the money wounds I grew up with, a feast or famine household where cash came in and went straight back out, and how that shaped years of my adult life. I unpack why creative people are especially prone to money blocks, drawing on Denise Duffield-Thomas's work on limiting beliefs, and I walk through the patterns I see constantly in the author community: the unworthiness loop ("I'll charge more when I've earned it"), the fear of visibility disguised as a money block, and the quiet belief that financial competence just isn't in your DNA.Then we get practical. I share five real starting points for rewiring your money story, from naming the belief out loud, to building an evidence file that proves the old story wrong. None of it is a three-step fix. All of it is work I've actually done myself.If you've ever underpriced a book, apologised for a price tag, or spent a royalty payment before it cleared, this one's for you.— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

Most authors end up running a business built on obligation and momentum rather than intention. In this episode, Sarah draws on Natalie Ellis's The Freedom Based Business and the Pareto Principle to help writers get honest about where their time is really going — and what it actually looks like to build an author career that fits their life.In this episode:Why so many authors are busy but not making progress — and how the 80/20 rule reveals what's really driving resultsWhat "delegate or delete" looks like in a practical author business contextWhy clear communication (not mind-reading) is one of the most underrated CEO skills a writer can develop

From fantasy kingdoms to zookeeper rom-coms, A.K. Mulford has built an extraordinary multiverse of stories. This episode first aired August 2025, and I'm bringing it back because it's one of the most practical conversations I've had about writing fast and building a real author business, and because Ali is joining me at the Sunshine Coast Fiction Festival this year.I sit down with A.K. Mulford, fantasy novelist, rom-com writer, cosy paranormal creator and TikTok favourite, to explore Ali's path to becoming a hybrid author, balancing indie and traditional publishing, and writing across multiple genres. Ali is one of those authors who treats her writing and her books as a business, and she does it exceptionally well. That's the thread that runs through this whole conversation.I hear how Ali went from filling notebooks as a child to living in jungles as a wildlife biologist, then self-publishing her breakout fantasy The High Mountain Court in 2021, which racked up over a million page reads in its first month. Since then she's signed with Harper Voyager, launched multiple pen names, and built a loyal global readership through an authentic presence on TikTok and Instagram.What you'll learn in this episode:👉 How to write fast without sacrificing quality. Ali shares the mindset and systems behind publishing at speed, averaging 50,000 words per novel.👉 The benefits of being a hybrid author. Why she started in self-publishing and then expanded into traditional, plus the honest pros and cons of each.👉 The 3-Day 30K Challenge. Ali's neurodivergent-friendly writing sprint that helps authors hit their word count goals in three days.👉 How to juggle multiple genres and pen names. From epic fantasy to steamy rom-coms to cosy paranormal mysteries, why switching tones keeps her creative energy high.👉 TikTok for authors. Ali's unconventional approach to BookTok, built on community and long-term readership rather than chasing viral trends.👉 Creative balance. How she homeschools two kids, manages multiple series, and still protects her joy in the writing.About A.K. Mulford: A.K. Mulford is an international bestselling author of romantic fantasy, rom-com and paranormal fiction. Her works include The High Mountain Court, She's a Keeper, and the cosy paranormal hit Pumpkin Spice and Poltergeist. She's passionate about helping writers find their own path, through the 3-Day 30K Challenge, her YouTube channel for authors, and her social media presence.Where to start in the Mulford multiverse: Fantasy lovers: The High Mountain Court or A River of Golden Bones Rom-com fans: She's a Keeper (Zookeeper Rom-Com Series) Cosy paranormal readers: Pumpkin Spice and PoltergeistConnect with A.K. Mulford: 🌐 Website: https://akmulford.com 📱 TikTok & Instagram: @akmulfordauthor 📺 YouTube: A.K. Mulford— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

How does one book series make money in more than a dozen ways? In this solo episode, I break down how I turned my four-book cowboy romance series, Brigadier Station, into five separate author income streams:Ebooks and paperbacks — all four books, available wideAudio — three audiobooks narrated by Myles Pollard, plus a set that sells for a single Audible creditThe ebook boxset — turning existing work into a brand new productThe premium direct edition — a foil, sprayed-edge special edition I sell only direct, and why that's the most profitable move most authors never makeSelf-published translations — German, Italian, Spanish, and French, all of which I translate and upload myselfThis is catalogue thinking in action. Stop counting books, start counting income streams.It's also the work I do with women authors inside the Author CEO Private Mentorship. Learn more at serenadepublishing.com/the-author-ceo (link in show notes).

In this episode, I'm sharing the four investments I come back to again and again in my work with authors. These aren't things I learned from a course. They're the things I see actually move the needle for the women who are serious about building real, sustainable author careers.We cover:The money mindset shift that changes how you invest in your careerWhy I recommend getting a coach sooner than feels comfortable, and what it actually gives youWhat retreats offer that no online experience can replicate, and the connections that change careersWhy showing up at conferences and industry events is one of the most strategic things you can doThe manifesting practice I recommend to students and what it actually does for clarity and confidenceThe identity principle that connects all of itIf you're ready to stop waiting and start building with real strategy and support, I'd love for you to look into The Author CEO Private Mentorship. Applications are open at www.serenadepublishing.com/the-author-ceo.

If you're serious about building an author career — not just finishing a book, but actually turning your writing into a sustainable business — this episode is going to change how you think about everything.I've written ten novels, built Serenade Publishing from the ground up, and spent years coaching women fiction authors through the publishing decisions that make or break a long-term career. And the single biggest difference I see between authors who build something lasting and authors who stay stuck? It's not talent. It's not even hard work. It's how they think about their books.In this episode, I'm sharing the Author CEO mindset — the framework I've used in my own career and that I now teach inside The Author CEO Private Mentorship — including three specific mental shifts that will change how you approach every publishing decision you make from here.In this episode we cover:Why your books are employees — and what it means to give each one a job descriptionThe self-publishing strategy question most authors never ask (and why it's costing them)How to make money as an author beyond royalties, and why your back catalogue is your most underused assetThe ideal reader clarity practice that changes your book marketing, your covers, your content, and your incomeWhy publishing rights are a wealth decision, not just a contract detailThe money mindset shift that women authors are rarely given permission to makeHow manifestation and business strategy work together — and why you actually need bothThis episode is for you if:You're a fiction author who wants to build a real, financially sustainable writing careerYou've been self-publishing or considering it, and you want a clear strategy — not just more informationYou feel like you're making publishing decisions in the dark and you're ready for that to changeYou want to understand how indie authors actually build passive income from their books over timeYou're done treating your writing like a hobby and ready to run it like a businessResources mentioned:The Author CEO Private Mentorship — 4 months, 1:1, for women authors who are ready to build strategically: serenadepublishing.com/the-author-ceoConnect with Sarah:Website: serenadepublishing.comInstagram: @serenadepublishingThe Write Podcast: serenadepublishing.com/thewritepodcastIf you enjoyed this episode, please subscribe and leave a review — it helps other women fiction authors find this podcast and the support they've been looking for.

Are you a writer or creative entrepreneur with ADHD—or suspect you might be? In this powerful episode of The Write Podcast, host Sarah Williams chats with certified Gallup Strengths Coach and author Samara Thorn about how understanding your unique strengths can transform your writing process, boost your productivity, and help you thrive as a neurodivergent creator.You’ll learn:How ADHD affects writers and entrepreneursWhy traditional productivity hacks often don’t work for neurodivergent brainsHow Gallup Strengths can help you write and work in alignment with your personalityReal-life strategies for harnessing focus, confidence, and creativity—even with a busy brainWhether you’re struggling with motivation, consistency, or the overwhelm of running a creative business, this episode offers hope, encouragement, and actionable insights to help you embrace your ADHD and succeed on your own terms.

In 2016, I was offered a traditional publishing contract. I said no — and that decision shaped everything that came after it.In this episode I share the real reasons why: the royalty maths that didn't add up, the value of freedom that I wasn't willing to compromise, my honest lack of patience for a four-year timeline, and the bigger picture of wanting to build a sustainable business for myself and my family.This isn't a case against traditional publishing. It's a case for knowing yourself well enough to make the right decision for you.

She went viral overnight, landed a Penguin deal, and is somehow doing it all as a brand new mum.Lauren Jackson is a Gold Coast romance author and BookTok creator whose path to publishing is one of the most exciting stories in Australian romance right now. She started by self-publishing, built a devoted readership one book at a time, and when Tierney Page featured her work on TikTok — everything changed.In this episode, Lauren and I talk about her journey from self-published author to Penguin Books, what it was like to go viral and have the industry suddenly come knocking, how she's built such a genuine and loyal community online, and what life looks like now that she's navigating a creative career with a newborn in the mix.This is a conversation about persistence, timing, and what happens when the right person discovers your book at the right moment.

If you're an author who watched the BookTok wave from the sidelines — this episode is for you.I'm talking about what I missed, why I missed it, and whether it's too late to build a readership on TikTok in 2026. Spoiler: it's not. But the strategy has changed.We cover:The real BookTok numbers — 59 million books sold in the U.S. in 2024 aloneWhy TikTok's fastest-growing demographic is women aged 25–50 (your readers are already there)An honest platform breakdown: TikTok vs Instagram vs Threads — where romance readers actually are right nowWhy your social following is borrowed land, and your email list is the only audience you truly ownThe mindset shift that changes how you think about every post you'll ever makeWhether you're a debut author or have been publishing for years — this episode will help you figure out where to show up, why, and what you're actually building toward.

What if your book cover isn’t just a marketing tool—but one of the most powerful storytelling elements you have?In this episode of The Write Podcast, I’m joined by cover designer Holly Dunn for a behind-the-scenes look at what really goes into creating a cover that sells your story.And here’s what makes Holly different: she actually reads the entire manuscript before she designs. (Yes—really.) Which means her covers aren’t just beautiful… they’re deeply aligned with the tone, emotion, and promise of the book itself.We dive into her creative process, how she translates story into visual language, and what she’s looking for as she reads a manuscript. We also talk about the rise of AI in design—what it means for authors, where it can help, and where human creativity still matters most.And of course, we explore the truth behind the phrase “don’t judge a book by its cover”… and why readers absolutely do.If you’re an author who wants your book to stand out, connect with the right audience, and truly reflect the story you’ve written, this episode is a must-listen.✨ In this episode, we cover:Why reading the book changes everything in cover designHow to visually communicate tone, genre, and emotional promiseThe role of AI in publishing and creative workWhat makes a cover actually sell a bookHow to think about your cover as part of your storytellingFind Holly online at: https://www.hollydunndesign.com/

Some launches go exactly to plan. This one didn't — and I'm telling you everything.Heartbeat Song released on the 12th of April 2026, and in the lead-up to launch day, Amazon cancelled all of my preorders. Before I could even speak to a real person at KDP, I had to fight through a wall of AI bots — frustrating, time-consuming, and genuinely stressful when your launch window is closing in real time.But here's the thing. My book was also live on Apple Books, Kobo, and Google Play — and those platforms delivered. Being wide didn't just make business sense in theory. It literally cushioned my launch.In this episode I'm sharing the full story: what went wrong, what I didn't do, and exactly how I'm building the runway differently for Our Song later this year.What you'll learn in this episode:- Why preorders are about so much more than sales — and what losing them actually costs you- Why selling wide across multiple platforms is non-negotiable- The honest list of launch strategies I skipped — ARCs, street team, BookTok, Meta ads, email sequences- How to build an ARC team that generates reviews before launch day- Why your Shopify store (or direct sales channel) should lead your strategy, not follow it- What a proper email launch countdown sequence looks like- How to shift from creation mode to launch mode — before you finish the last chapterLinks mentioned:Grab Songbird and Heartbeat Song from my website: https://serenadepublishing.myshopify.com/collections/songbirdThe Author CEO: https://www.serenadepublishing.com/the-author-ceoIf this episode resonated, please leave a review or share it with a writer friend. It genuinely helps this show reach more people.

Have you ever thought about building a business in the book world… without actually writing a book?In this episode of The Write Podcast, I’m joined by Shara—the creative force behind Aura and Alchemy, a beautifully unique, book-inspired perfume brand that captures the magic of stories in scent form.What I love most about this conversation is how it expands what’s possible for you as a creative. Because being part of the writing and publishing world doesn’t have to mean becoming an author—it can look like building something entirely your own, rooted in your love of books.Inside this episode, we talk about:How Shara came up with her incredibly clever bookish business ideaWhat it really takes to turn a creative concept into a product-based brandThe different ways you can be part of the book industry beyond writingWhy thinking outside the box might be exactly what your creative journey needsWhether you’re a writer, an aspiring author, or someone who simply loves books and wants to turn that passion into something more—this episode will open your eyes to new possibilities.

After 10 novels and building Serenade Publishing from the ground up, I'm getting honest about what actually shaped my author career -- the things I got right, the one thing I couldn't find, and why that gap is the reason the Author CEO Mentorship exists.What we cover:Why writing for yourself isn't the same as knowing your reader -- and how to make the shiftHow to make publishing decisions deliberately instead of by defaultWhy your newsletter is the most powerful thing you own as an authorThe real limit of learning from podcasts alone -- and what only a thinking partner can give youWhat I'd do exactly the same, and why belief in the work is what holds everything togetherIf something's been missing in how you're building your author career, this episode will help you name it.Apply for the Author CEO Private Mentorship: serenadepublishing.com/the-author-ceo

In 2017, I published my first novel with no traditional deal, no connections, and no backup plan—just a decision to stop waiting.In this episode, I’m sharing how I went from writing during daycare hours as a mum of four to becoming a bestselling author and building my own publishing company from the ground up.This is the real story—what it actually takes to create a sustainable author career, protect your work, and step into the role of Author CEO.I also share a powerful moment from my recent Queenstown writing retreat that might just shift the way you see your own path forward.In this episode, I cover:⭐ Why I chose indie publishing—and what it gave me in terms of control, profit, and ownership⭐ The mindset shift that changed everything in my career⭐ Why your book not taking off isn’t about talent—it’s about strategy⭐ How one book can become multiple income streams over timeIf you’re a fiction writer who’s ready to stop waiting and start building something real, this episode is for you.Nobody is coming to save you.But you don’t need saving—you need a strategy.🎓 Ready to build your author career with intention and support? Learn more about The Author CEO Private Mentorship at:www.serenadepublishing.com/the-author-ceo

What if writing your story could help heal you?In this inspiring conversation, romance author Lee Savino shares how creativity, courage, and community shape the writing journey. We talk about overcoming fear, claiming your identity as a writer, and why giving yourself permission to be wildly creative can change everything.Lee also explores the powerful role romance plays in storytelling and emotional healing—for both writers and readers. As she says, “The romance is doing the work.” Through love, connection, and vulnerability, stories can become a space for transformation.If you’ve ever struggled with doubt, creativity, or believing in your voice, this episode will remind you why your stories matter.In this episode:Overcoming fear and embracing your creative voiceThe healing power of storytellingClaiming your identity as a writerWhy community is essential for authors“Choose love over fear every time.”— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ https://www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:https://www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

What happens when two bestselling fantasy authors get on stage together with a microphone and a room full of writers?Chaos. Laughter. And some surprisingly brilliant writing advice.In this special episode of The Write Podcast, I’m sharing a live conversation recorded at the Sunshine Coast Fiction Festival between bestselling paranormal romance author Steffanie Holmes and bestselling fantasy and rom-com author A.K. Mulford.Their conversation is funny, candid, and wonderfully unfiltered. Expect plenty of laughs, behind-the-scenes insights into the writing life, and the kind of honest author conversation you usually only hear after hours at a writing conference.And if you find yourself wishing you were in the room with us…The Sunshine Coast Fiction Festival is happening again this October, bringing together readers, writers, and bestselling authors for a weekend of inspiration, craft, and community.🎟 Get tickets and learn more: www.sunshinecoastfictionfestival.com.au— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing

What does it really take to build a sustainable, future-proof writing career in today’s rapidly changing publishing world?In this powerful conversation, I sit down with Joanna Penn—bestselling author, creative entrepreneur, and host of The Creative Penn Podcast—to talk about longevity, courage, creative freedom, and building a writing business on your own terms.Joanna has spent more than a decade at the forefront of indie publishing, and she brings incredible clarity to the big questions many writers are quietly asking:How do you transition from hobbyist to professional author?What does it mean to think long-term about your creative career?How can writers embrace new technology (including AI) without losing their voice?What does it look like to build multiple streams of income as an author?And how do you cultivate courage when confidence feels shaky?This episode is both strategic and deeply encouraging. If you’ve been craving a bigger vision for your writing life—one rooted in sustainability, ownership, and creative independence—this conversation will spark something in you.Make sure to check out Joanna’s books, podcast, and Patreon community (all linked in the show notes).Joanna’s website: https://www.thecreativepenn.com/The Creative Penn PodcastAnd if you’re ready for your next step—whether that’s finding clarity, getting organized, or finally hitting publish—head over to serenadepublishing.com.Share this episode with a writing friend and subscribe so you never miss a moment of encouragement and inspiration on The Write Podcast.

In this episode of The Write Podcast, Sarah interviews Chris from IngramSpark for an inside look at printing and distributing your books like a professional publisher.✨ In this conversation, they cover:📚 How to print professional paperbacks with IngramSpark (trim sizes, paper choices, pricing, and setup)🎨 What you need to know about forced edge special editions and how to create stunning sprayed-edge books🌍 How to set up your IngramSpark account for global distribution🏪 Getting your books into libraries and bookshops around the world💼 The key decisions (discounts, returns, metadata) that make your book bookstore-readyThis episode is packed with practical insight to help authors confidently step into the publishing side of their business and elevate their books to the next level.

If you’re an author wondering whether Shopify is the right platform for your website, this episode will give you clarity.In this conversation, Sarah takes listeners behind the scenes of Serenade Publishing’s website redesign and shares why she chose to move to Shopify. She’s joined by Ash, the creative strategist who built the new store, and together they explore what authors truly need when it comes to website design, SEO, and selling books online.They discuss:• Why Shopify can be a powerful platform for authors• The importance of having one streamlined website for stronger SEO• How to simplify tech and maintain control over book sales• What makes a website convert visitors into buyers• The organized, efficient process behind a professional website build• Why authors should feel empowered — not intimidated — by their online presenceAsh also shares her journey from retail and visual merchandising into web design, along with details about her signature packages, Empire Creator and Magic Makeover, and her course Booked and Banked, designed to help creatives confidently manage their own websites after launch.If the business side of being an author has ever felt overwhelming, this episode offers practical insight and encouragement to move forward with confidence.To explore writing resources, courses, and tools designed to help authors write better, publish smarter, and grow sustainable careers, visit serenadepublishing.com.

TikTok star turned debut author Tierney Page joins Sarah Williams live at the Sunshine Coast Fiction Festival for a hilariously unfiltered conversation about writing, social media, and turning internet fame into a publishing deal.In this outrageous and laugh-out-loud interview, Tierney shares how she built her platform on TikTok, found her unique voice, and navigated the jump from influencer to fiction writer. Expect bold advice, a few f-bombs, and plenty of inspiration for writers looking to grow their audience and own their story—no matter how wild.⚠️ Mild language warning: this episode contains some crude and cheeky language. You’ve been warned!🎧 Perfect for:Aspiring authors building a brand onlineWriters curious about BookTok and social mediaFans of bold, funny, real-life publishing journeysAnyone needing a creative confidence boost🌟 Want to boost your writing ideas? Grab Sarah’s free Brainstorming Funsheet at serenadepublishing.com

🔥 How do you build a full-time author career in today’s publishing world—without burning out? In this episode, bestselling indie author Craig Martelle joins Sarah for a no-fluff conversation about what it really takes to succeed as an independent writer.From sharp strategy to grounded mindset advice, Craig breaks it all down with clarity, confidence, and a dose of tough love.💥 You’ll learn:Why most indie authors stall out—and how to avoid itThe habits that separate full-time writers from the restHow to make smart decisions about marketing, releases, and your writing timeWhat Craig wishes he knew when he was starting outA grounded take on AI, burnout, and what’s coming next in publishingIf you’re serious about turning your writing into a career—or just want to cut through the noise—this episode is a must-listen.🎧 Hit play and get ready to take notes.

Thinking about creating an audiobook but not sure where to start? In this episode of The Write Podcast, host Sarah Williams chats with professional narrator Amy Soaks, who has voiced over 100 audiobooks across multiple accents and genres. Whether you’re curious about the process or ready to dive in, this episode will walk you through everything you need to know.You’ll learn:🔹 How to find and hire the right narrator for your book🔹 What to expect in terms of cost, timeline, and production🔹 The pros and cons of royalty share vs. paying per finished hour🔹 What narrators look for in an author project🔹 How to know if audiobooks are financially viable for your genre🔹 The business and marketing side of audiobooks for indie authorsPlus, Sarah shares her own experience auditioning narrators and offers a peek into her upcoming audiobook projects.🎁 Resources mentioned:👉 narratorlist.com – Find professional audiobook narrators👉 Free Brainstorming Funsheet – Available at serenadepublishing.com👉 Fiction Writing Academy – Learn to write page-turning fiction at serenadepublishing.com/academy

Feeling stuck in self-doubt as a writer? You’re not alone—and you don’t have to stay there. In this empowering solo episode of The Write Podcast, bestselling romance author and book coach Sarah Williams shares practical strategies to help you keep writing, even when your inner critic is loud. With expert tips from Tim Coulson Councilor and Coach.You’ll learn:Why self-doubt is a normal part of the creative processHow to reframe negative thoughts and reconnect with your “why”Simple habits that build confidence and momentumHow to create tiny wins that reignite your writing flowWhether you’re a beginner or a seasoned writer, this episode will help you push past perfectionism, quiet the fear, and return to the joy of storytelling.🎧 Download your FREE Brainstorming Funsheet to spark new ideas and beat writer’s block at: serenadepublishing.com

In this special episode, Sarah Williams sits down with bestselling crime author Candice Fox for a lively, laugh-filled, and deeply insightful conversation recorded live at the Sunshine Coast Fiction Festival.Candice opens up about her writing process, her partnership with James Patterson, and what it really takes to build a successful career in crime fiction.🔍 In this episode, you’ll hear:How Candice landed her co-writing gig with James PattersonThe unexpected realities of working with a global publishing iconWhy research can sometimes lead to the weirdest placesHer thoughts on impostor syndrome, confidence, and creative riskHilarious behind-the-scenes moments from her crime-writing careerWhether you’re a fiction writer, a fan of Candice’s work, or just love a great story—you’ll find so much to enjoy and learn from in this chat.✨ For more writing inspiration and resources, visit: serenadepublishing.com

Have you ever dreamed of creating stunning special editions of your books—foil covers, sprayed edges, custom merch, even plushie characters—but wondered how to fund it all? In this episode of The Write Podcast, I’m joined by the amazing Steffanie Holmes (a.k.a. Steff Green), bestselling author of the Nevermore Bookshop series and a true expert in Kickstarter for authors.Steff has successfully crowdfunded multiple six-figure campaigns to produce beautiful collector’s editions and build a fiercely loyal reader base. We dive deep into how she uses Kickstarter to create immersive book experiences that fans can’t resist—and the exact steps she takes to plan, promote, and deliver them.We also talk about:How to know if you’re ready to launch a Kickstarter as an authorWhat kinds of special edition book ideas attract superfansCommon pitfalls to avoid when it comes to fulfillment and shippingHow to grow a fandom through merch, exclusivity, and reader connectionBehind-the-scenes stories from her record-breaking campaignsWhether you’re Kickstarter-curious or just looking for ways to deepen reader engagement and monetize your backlist, this episode is packed with gold.📦 Want to see Steff’s latest campaign? Visit nevermorebookshop.co.nzWant to go deeper? Join me at my next Queenstown Writing Retreat in 2026, where Steff will teach an exclusive virtual masterclass just for our attendees. Details at serenadepublishing.com/retreat-2026

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:- How to pitch your novel to agents and publishers - Whether you really need an agent in today’s market- Mistakes writers make when submitting- The rise of self-publishing and where it fits now- The truth about BookTok, platforms, and building an audience- What publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

This has been my biggest year yet—as an author, a publisher, and a woman. In this deeply personal solo episode, I’m sharing the behind-the-scenes of 2025: how I wrote and published Songbird, a novel based on my real-life experience with emotional abuse; how I battled chronic fatigue while building my author business; and how launching The Write Podcast, hosting retreats, and organising the Sunshine Coast Fiction Festival helped me grow in more ways than one.I’ll take you inside the wins, the struggles, and the lessons—including why special editions, translations, and in-person events became game changers, and how hiring a business manager transformed my life. Plus, I’m revealing my word for 2026 and what’s next as I step into my empire-building era—with global signings, a Shopify store, audiobooks, and more.If you’re an author who’s ready to grow creatively and professionally, I hope this inspires you to take bold steps in the new year. Let’s do this together.💻 Learn more: serenadepublishing.com📚 Join Fiction Writing Academy: serenadepublishing.com/academy📝 Download the free Brainstorming Funsheet: serenadepublishing.com

In this inspiring episode of The Write Podcast, I chat with urban fantasy and paranormal romance author H.M. Hodgson, creator of the Witch Wars series. They dive into the real journey of becoming a self-published author—from the spark of an idea to building a loyal readership through special editions, character art, and social media.H.M. opens up about why she walked away from traditional publishing, the lessons she’s learned marketing her books, and how she stays focused as an indie author. If you’ve ever struggled with consistency, confidence, or connecting with readers, this episode is packed with honest advice and encouragement.✨ Topics include:How Witch Wars reimagines witches in the modern worldThe power of visual storytelling through character artCreative marketing that goes beyond paid adsMaking special editions your readers will treasureReal talk on the hustle of self-publishingWhether you’re just starting out or deep in the indie trenches, this episode will leave you motivated to write and publish your way—with purpose and heart.🎧 Don’t forget to visit serenadepublishing.com for more writer resources!

At every book event lately, I’ve been seeing it—gorgeous special editions flying off tables. Think sprayed edges, foil, bonus art... and readers love them. Even if they don’t plan to read the book right away (guilty!), they still want it on their shelf.In this episode, I’m joined by Fiona—who also writes as Amelia Shaw—an indie author who’s been ahead of the special edition trend for years. We’re pulling back the curtain on how you can create collector-worthy books that delight readers and grow your income.✨ We cover:What’s actually selling when it comes to special editions (not just hardcovers!)Where to source beautiful upgrades without blowing your budgetSmart strategies for pricing, packaging, and shippingHow Fiona used special editions to grow a loyal fanbase—and her revenueWhy this trend is more than a fad (and how to future-proof your author business)If you’ve ever dreamed of seeing your book as a collector’s item, this episode is your permission slip to go all in.

In this episode, I have the pleasure of interviewing USA Today bestselling author TL Swan. Recorded live at the Sunshine Coast Fiction Festival in November 2025, TL shares her incredible journey of turning life's challenges into storytelling success. We delve into her unique approach to writing, the obstacles she has overcome, and her invaluable advice for aspiring authors. Whether you're a fan of romance novels or simply love a good success story, this conversation is filled with insights and inspiration. Join us for an engaging and inspiring episode you won't want to miss!

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:How to pitch your novel to agents and publishersWhether you really need an agent in today’s marketMistakes writers make when submittingThe rise of self-publishing and where it fits nowThe truth about BookTok, platforms, and building an audienceWhat publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

Are you stuck in the hustle of trying to do all the things as a writer—and wondering why some advice just doesn’t work for you?In this inspiring episode of The Write Podcast, I chat with author success coach Becca Syme about the different phases of building an author business, why quitting can actually be the smartest move, and how knowing your strengths can transform your writing career. We also dive into the brand-new edition of her bestselling book Writer, You Need to Quit, which is currently available through Kickstarter—with late pledges still open!✨ Becca shares powerful mindset shifts, real talk on burnout, and a fresh perspective on what it really means to succeed as an author—your way.🎧 Whether you're a seasoned author or just starting out, this episode will help you filter out the noise and start making aligned decisions that actually move you forward.🔗Learn more about Becca and grab your late pledge here: https://betterfasteracademy.com/links 📥 Get your free Brainstorming Funsheet: https://serenadepublishing.com

In this heartfelt episode, I’m joined by my partner Tim as we share the true story behind creating the Sunshine Coast Fiction Festival—an event that grew 100 times bigger and better than I ever imagined.We talk about what it really took to bring a brave idea to life: the fears we faced, the strengths we leaned on, and the pride we feel in the community we built together. You’ll hear how courage and collaboration made this festival possible—and why we’re already planning the 2026 event!🎧 In this episode:How fear almost stopped us from startingThe magic of combining strengths in a partnershipWhy showing up bravely matters more than perfectionHow this one idea sparked powerful collaborations📸 Check out the festival photos and express your interest for 2026 at sunshinecoastfictionfestival.com.auTim Coulson is a certified councilor and the host of The Happiness Hack podcast. Learn more about him at www.tim-coulson.com

This week, I chat with romance author Emma Mugglestone about her traditionally published novel In the Long Run—a slow-burn, fake-dating romance set in a Melbourne run club. We dive into how her experience self-publishing gave her the confidence to keep going, and how a fellow writer putting her name forward led to her big break. If you're navigating a winding writing path, this episode is packed with encouragement and insight.

In this episode of The Write Podcast, I’m joined by the amazing Georgia Harper—author of What I Would Do to You, which just won Best Debut Book at the 2025 Davitt Awards. Georgia’s background blew me away: she’s worked as a psychologist with serious violent offenders and victim-survivors of crime, and also as Senior Inspector Prosecutions for RSPCA Queensland.We talked about how her real-life experiences influence her crime fiction, what it was like to write her debut novel, and how her very first submission landed her an agent and a book deal with Penguin Random House. If you’re curious about drawing from your own expertise or wondering what it really takes to get picked up from the slush pile, you’re going to love this chat.

In this special bookclub-style episode, Sarah is joined by her friend Franny—new to the world of spicy fiction and already running a bookclub that brings women together for laughter, connection, and a few blush-worthy reads.Together, they dive into Kat T. Masen’s How To Break My Heart—a cozy, small-town romance that’s equal parts heartfelt and steamy. Expect lots of laughs, honest reactions, and a peek into how stories like this one create real connection between women.Whether you’re a longtime romance reader or just curious about why these books are so addictive, you’ll love this warm, hilarious conversation about love, friendship, and the power of storytelling.✨ Grab your favorite drink and join the fun!👉 Visit serenadepublishing.com for free resources and writing support.

🎙️ This Isn’t a Comeback. It’s a Continuation. (What Fiction Writers Can Learn from Taylor’s Showgirl Era)✨ What if your next big moment isn't a reinvention—but a continuation of everything you've already layered?In this solo episode, Sarah channels fangirl energy and creative fire to unpack what Taylor Swift’s The Life of a Showgirl era can teach us about storytelling, identity, and building a lasting author brand.You’ll learn:🪞 How to evolve your author voice without losing yourself 🎭 Why emotional resonance is the long game (and worth it) 🔁 The power of callbacks, consistency, and layered meaning 📖 What fiction writers can borrow from Taylor’s storytelling playbook 🩰 And how your “extra” creative sides can actually feed your writingWhether you're writing your first book or your fifteenth, this episode will reignite your belief in your work—and remind you that you’re not behind, you’re just still layering.💌 Want more support on your writing journey? Check out Fiction Writing Academy at serenadepublishing.com/academy🔗 Visit serenadepublishing.com for free resources and more episodes.

It’s time to get your Halloween romance fix! In this special episode of The Write Podcast, I chat with author Amy Hutton, whose hilarious and heartwarming paranormal rom-com Ghosted is the perfect spooky season read.We dive into the inspiration behind the book (yes, there’s a ghost!), the delicate balance of humour and heart in paranormal romance, and how Amy crafted such lovable, laugh-out-loud characters. Whether you're a writer looking to add a little supernatural flair to your stories or just love a good ghostly love tale, this episode is for you.Grab your pumpkin spice latte and tune in for behind-the-scenes insights, writing tips, and lots of laughs as we celebrate Ghosted and all things Halloween romance.👻✨ Don’t forget to visit serenadepublishing.com for more writing inspiration and free resources!

In this heartwarming episode of The Write Podcast, I’m joined by journalist-turned-author Tanya Nellestein, who shares her journey of learning to write fiction from scratch—and how writing her first novel became a deeply cathartic and healing experience.We dive into her shift from journalism to Viking romance, the ups and downs of writing as a beginner, and her fearless approach to trying new things and embracing the creative process. Tanya also opens up about the joy of attending book signings, connecting with readers, and meeting other authors in the wild—it’s all part of building a writing life that feels rich and real.If you’ve ever doubted your ability to write, or needed a reminder that it’s okay to learn as you go, this conversation will truly inspire you.

n this special bookclub edition, I’m joined by fantasy superfan and all-around book lover Tim Coulson to dive into the spellbinding world of The Forbidden Alchemy by Stacey McEwan. We’re talking all things magic, mayhem, and emotional rollercoasters!Tim and I had so much fun unpacking the rich world-building, the intricate magical system, and of course—that juicy love triangle. We especially loved watching the main character’s arc unfold, with all the heartache, growth, and grit that makes a fantasy heroine unforgettable.Whether you’ve already devoured the book or you’re just curious what all the buzz is about, this episode is your backstage pass to all the twists, turns, and swoon-worthy moments.

In this inspiring episode of The Write Podcast, Sarah Williams chats with crime fiction author Fiona Tarr about the realities of building a writing career and connecting with readers.Fiona shares her insights on:Learning what the market wants without losing your creative sparkThe value of speaking at libraries and building community connectionsWhy having writer friends is essential for motivation and supportHer experience producing audiobooks with a traditional publisher versus going independentWhether you’re dreaming about your first book or navigating the publishing landscape, this conversation is full of practical wisdom and heartfelt encouragement to help you along your writing journey.Tune in, take notes, and let Fiona’s story inspire your next step.

What if the reason you haven’t finished (or even started) your novel isn’t because you’re not good enough — but because no one ever taught you the secret?In this on-demand video, I’m revealing the truth that only successful authors know — the one thing that sets bestselling books apart from ones that go unfinished or unread.This isn’t another class about grammar or outlining.This is about unlocking the most powerful, overlooked ingredient in fiction — and once you understand it, everything about writing your novel becomes clearer, easier, and far more exciting.

In this episode, I’m sharing a behind-the-scenes look at what it’s like to work closely with one of my incredible authors, Tanya Renee. Tanya first submitted her novel Prairie Sky to Serenade Publishing over two years ago—and since then, we’ve built a strong, collaborative relationship that’s resulted in a new book every three months.We talk about the trust and communication that go into our author–publisher partnership, how we align on strategy and timelines, and the ways we support each other creatively and professionally. If you’ve ever wondered what it’s like to work with a boutique publishing house—or you’re dreaming of having that kind of support—this episode will give you a real, honest glimpse into how it can look when it works well.✨ You’ll hear aboutTanya’s experience publishing under Serenade PublishingHow we maintain momentum and hit regular release goalsThe mutual respect and shared vision that fuel our successWhether you're seeking a publishing partner or want to strengthen your existing author relationships, there’s something here for you.👉 Explore more support and opportunities at serenadepublishing.com

This week on The Write Podcast Book Club, I’m joined by debut author Elise Helliwell—whose novel Within the Space of a Second is coming soon! Together, we dive into Problematic Summer Romance, the latest romcom by Ali Hazelwood.We chat all things summer love, sizzling chemistry, and the joy of seeing STEM heroines finally take center stage in romance. From the richly painted Sicilian setting to the layered, lovable characters, this novel gave us all the feels—and plenty to discuss.Whether you're a writer, reader, or just a sucker for smart girls and sunshiney love stories, you’ll love this episode. 💕✨Hit play and join us for the laughs, the insights, and a few fangirl moments.