What it Really Takes to Run an Online Business with Digital Marketing Expert, Lindsey Murray

Digital marketing expert, Lindsey Murray is back to talk about not only what it really takes to run a successful online business, but also what is going on with current trends.  Yes, you've got to do reels.  We start off by discussion the current climate and why, despite political and and pandemic uncertainty, you still need to show up for your customers because your customers need you now more than ever.  One of my favorite take-aways was attract, engage and retain as it pertains to new customers and current clients. We also talked about "keeping the main thing the main thing" so people know what they are getting when they sign up with you. You can grow, adapt and evolve, but keep your main product and service your main product or service.  Most people start their online business as a side gig so we discuss the benefits of starting this way and when to start to scale back from your "real job." Finally, we talk about when it's time to hire other people so you can grow your business. This episode is a MUST listen for anyone wanting to start an online business in any industry!  Follow Lindsay on Instagram at https://www.instagram.com/lindseysmurray/.