What It’s Really Like Starting a Brand on Amazon From Nothing

Send us Fan MailBuilding a physical product brand on Amazon comes with real challenges, from delistings to IP issues. This video shares what it's like launching a brace product, protecting a listing, and navigating Amazon support problems. Learn what small brands face every day when growing on the platform.Getting hit with Amazon delistings or listing issues? Talk to someone who's seen it all and knows how to fix it: https://bit.ly/4jMZtxuPlan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov#AmazonSellers #SmallBusinessJourney #EcommerceGrowth #ProductDesign #AmazonStrugglesWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Prepare now, grab the Ultimate Q4 Playbook before delisting chaos hits your listings: https://bit.ly/46Wqkm3Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - How the Bullseye Brace Brand Started  01:18 - From Orthopedic Designer to Product Creator  02:20 - Turning a Prototype Into a Real Business  03:36 - Selling Braces on Amazon vs Direct Website  05:01 - Early Feedback That Pushed the Brand to Amazon  06:30 - How Amazon Delistings Hurt Small Brands  08:06 - First Big Mistakes in Business and IP Issues  10:03 - Why Design Patents Now Matter More Than Ever  11:35 - The High Cost of Defending Your Own Patent  13:12 - Why Hiring the Right People Is Hard for Founders  14:33 - What Makes the Bracing Industry Hard to Innovate  16:10 - Finding Opportunity in an Overlooked Market  17:36 - How the First Brand Exit Set Unrealistic Expectations  19:20 - The Harsh Truth About Flipping a Brand in Today’s Market  21:00 - What Sellers Can Learn From Early Failures  22:34 - Losing Support Early and Learning to Pivot  24:00 - Getting Hit With Amazon Tariffs and Regulation  25:22 - The Real Problem With Amazon’s Delisting Process  27:00 - Why Customers Think They’re Buying From Amazon  28:27 - The Disconnect Between Shoppers and Small Brands  29:35 - The Amazon Pesticide Claim Problem Explained  31:00 - Advice for New Brands on Patents, Cost, and IP  32:30 - Why Some Products Get Flagged for No Clear Reason  33:35 - Lessons for Founders: Don’t Fall in Love With the Product  34:45 - Final Advice on Building Physical Products and Learning to Pivot----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show