What Makes A Good Brief?
from The Overthinkers Hosted by Lynette Wong & Shann Biglione
Getting the right client brief can be really hard. A recent study showed that 90% of agencies were not being briefed properly. So outside of a better template (where most companies seem to start), what do we think makes a brief good?
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This episode is 22 minutes long.
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This episode was published on October 25, 2021.
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