What Makes a Person Get Invested In a Podcast with Doug Downs (#37)

Have you ever stopped to think about what a person thinks about before they press play on your podcast? Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for that matter)?It's time to take a deep dive into the psychology that captivates a potential podcast listener from the very first time they discover your podcast and how they get invested in your show over time. It's the Season 3 Livestream Series Premiere of Let's Blow This Up and I'm joined by the incomparable Doug Downs, host of Stories & Strategies, the most listened-to podcast in the Public Relations space. Throughout this episode, Doug and I discuss:What gets a listener bought in and excited to consume your contentThe Nudge Theory (and how it relates to podcasting)The human side of podcast consumption and how our content impacts listenersHow to get listeners engaged in your contentPodcast episode structure and flowLight, medium, and heavy podcast listener personas and how they consume contentConnect with Doug:YouTube | Instagram | WebsiteClick here to check out Doug and I's conversation about the rise and fall of Haliey Welch on his podcast, Stories & StrategiesSeason 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!