What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns

What works (and what doesn’t) in vegan ads?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)We cover:🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love🌱 The difference between awareness ads and conversion ads🌱 Tips on hook types, visuals, use of AI, and more🌱 What strong brand messaging looks like in ads🌱 What made us pause and click, or scroll right pastPlus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.Want your copy critiqued in a future episode? Email us at [email protected]’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.