EPISODE · Nov 20, 2025 · 42 MIN
What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns
from Plant Powered Business: Strategies to Grow Your Positive Impact · host Brieanah Schwartz and Johanna Koskinen
What works (and what doesn’t) in vegan ads?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)We cover:🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love🌱 The difference between awareness ads and conversion ads🌱 Tips on hook types, visuals, use of AI, and more🌱 What strong brand messaging looks like in ads🌱 What made us pause and click, or scroll right pastPlus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.Want your copy critiqued in a future episode? Email us at [email protected]’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.
What this episode covers
What works (and what doesn’t) in vegan ads?In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them.Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help you with your organic posts!)We cover:🌱 Real ad examples from THIS, Just Egg, Purple Carrot, Veggly, and Cooked with Love🌱 The difference between awareness ads and conversion ads🌱 Tips on hook types, visuals, use of AI, and more🌱 What strong brand messaging looks like in ads🌱 What made us pause and click, or scroll right pastPlus, a new segment: what’s been on our mind. Johanna shares thoughts on the EU’s attempt to ban words like “burger” and “sausage” from plant-based labels, and Brieanah talks about how our podcast has grown and how far we’ve come.Want your copy critiqued in a future episode? Email us at [email protected]’t forget to subscribe to Plant Powered Business on YouTube, Spotify, or Apple Podcasts so you never miss an episode.
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What Makes a Vegan Ad Work? We Break Down 5 Real Campaigns
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