What Makes Endorsements Work? A Radio Legend and Advertising Oracle Show Us The Way

This week on Media Roundtable, we shift to a more traditional “roundtable format”, with Dan interviewing two veteran media practitioners; Radio Host Bill Handel and Marketing Guru Scott MacDonell who share the inside scoop on how to make radio endorsements work. The three also discuss how the respective approaches to their craft have changed over the years amidst shifting political climates and share practical ways to meet your business objectives while honoring brand values.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.