What Makes You “Cool” Can Alienate Your Customers | Anouck Gotlib | Belgian Boys

Anouck Gotlib was born in Antwerp, Belgium, and studied Fashion Design at Shenkar College of Engineering and Design in Israel. She moved to New York to pursue a career in fashion—first at Zac Posen and later at Donna Morgan. Anouck would return from long days on Fashion Ave to spend nights and evenings working on Belgian Boys' graphics, branding, packaging, and marketing, and she ultimately decided to step away from the fashion world and into entrepreneurship with her husband Greg. Today, Anouck is the CEO at Belgian Boys and serves on the advisory council of the Belgium Chambres of Commerce. Recently, Anouck was named to the EY Entrepreneurial Winning Women Class of 2021. She lives in Brooklyn with her husband Greg and two sons. In This Conversation We Discuss: [00:00] Intro[01:08] Why Anouck decided to start Belgian Boys[03:23] How Belgian Boys was going before Anouck joined[04:36] Using feedback to make the brand better[06:24] Sponsor: Electric Eye https://electriceye.io/[06:44] Sponsor: Mesa https://apps.shopify.com/mesa[07:32] Sponsor: Rewind https://rewind.com/honestecommerce[08:03] Sponsor: Klaviyo https://klaviyo.com/honest[08:50] Resilience is the key for platform challenges[10:56] Being surrounded by a great team[11:40] Tips for hiring freelancers/team members[13:14] Mistakes Anouck wants you to avoid[14:32] Don’t be swayed by naysayers[16:54] Where to find Belgian BoysResources:Subscribe to Honest Ecommerce on YoutubeWaffles, breakfast, desserts & cookies Non-GMO, made in Europe belgianboys.comConnect with Anouck linkedin.com/in/anouck-gotlib-82b96b2bScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!