What Makes Your Favorite Store Your Favorite?

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster. Nevertheless, Store B is your favorite store in the market. How can this be? Well, it’s because the owners and managers of Store B understand what I like to call “Touch Point” marketing. The post What Makes Your Favorite Store Your Favorite? appeared first on Farris Marketing.