Marketing That Makes A Difference

In the final installment of this series, Farris Marketing CEO George Farris challenges his cousin Jim Farris to correctly guess the current market value of a random selection of items from his store, Mahoning Valley Buy, Sell & Trade. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 4) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the third of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 3) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the second of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 2) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, visits Jim Farris (his cousin) at Jim’s amazing shop, Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio. This is the first of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing   The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 1) appeared first on Farris Marketing.

Business and non-profit organizations seem anxious for a presence on every social media platform available. But as George Farris, CEO and Senior Brand Coach of Farris Marketing shares in this video, the message — the content — is where you focus should be, because that’s what generates the best results. George goes over three basic types of content (in order of priority and impact) that usually get the most shares and likes for business. That list is flipped when it comes to developing the best content for non-profits. Don’t miss this video. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farri… Twitter – http://twitter.com/farrismarketing The post The Best Social Media Content appeared first on Farris Marketing.

George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights that the business owner or marketing manager might but able to use. In this video he gives you a preview of and recommends two “must-have” books you need to read and apply. One is old-school, and one is a new book. Which two books? Watch this short video to find out. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farri… Twitter – http://twitter.com/farrismarketing The post Two Must-Read Marketing Books appeared first on Farris Marketing.

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations and specifically — Joe’s organization — which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — including the big one — fear. Joe explains how he finally pulled the trigger on the brand name change and the positive outcomes from the change. Together, Joe and George share plenty of lessons that could be learned by other non-profits considering a brand name change or update. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farri… Twitter – http://twitter.com/farrismarketing The post Re-Branding Non-Profit Organizations appeared first on Farris Marketing.

Procrastination is one of the great enemies of effect marketing. George Farris, CEO of Farris Marketing, says that “Do it now” should be your constant reminder to yourself, and shares strategies to help you incorporate it into your marketing efforts. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farri… Twitter – http://twitter.com/farrismarketing The post Do It Now! appeared first on Farris Marketing.

You may dread the prospect of yet another client meeting, but Farris Marketing President/CEO George Farris has tips on how you can take charge of them and turn them to your company’s best advantage. The post Making the Most of Meetings appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, says that your primary job as a marketer is to motivate others to buy your product or service. However, this effort must begin with motivating yourself. The post Marketers Must Motivate appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, points out that many companies overlook the first market for their products and services — their own employees. If they can’t buy into, love and appreciate what you’re selling, than no one else will either. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. The post Market to Your Employees First appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. The post How Did the Media Blow It? appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, says there’s no ONE “silver bullet” that will take your marketing efforts to the next level. You need an entire arsenal of bullets across several disciplines if you want to succeed. The post Silver Bullet appeared first on Farris Marketing.

Yes, choice and frequency of media are important, but as the recent election shows, the MESSAGE is still the most important component of your marketing. The post Message Is King appeared first on Farris Marketing.

Will you be up to speed or behind the curve with your Social Media marketing in 2017? Farris Marketing CEO George Farris tells you what you can expect and how you can prepare. The post Social Media Trends for 2017 appeared first on Farris Marketing.

George Farris, president/CEO of Farris Marketing, talks about the responsibilities of the head of a company, the opportunity he or she has to create real change within that company, and the best methods for accomplishing it. The post The Secret to Creating Change appeared first on Farris Marketing.

Your main purpose as a marketer is to reach your target audience — at minimum to influence their opinion of your product or service, and ultimately convince them to buy it. George Farris, CEO of Farris Marketing, demonstrates that your choice of words, images and overall strategy is crucial to this effort. The post Words, Images and Strategies That Influence and Convince appeared first on Farris Marketing.

Farris Marketing CEO George Farris answers a variety of marketing questions submitted to the company’s website (FarrisMarketing.com). The post George Farris answers a variety of marketing questions submitted to the company’s website appeared first on Farris Marketing.

While I was at the beach this past Labor Day weekend, enjoying the last few days of summer and trying to hold off the fall season with my adult children and my grandkids, I saw business owners and managers getting ready to shut down operations for the winter and it got me  thinking. I spoke with quite a few. I came away with some impressions that are good lessons for us all. The post Marketing Lessons from the Beach appeared first on Farris Marketing.

Maybe you’ve heard of the “elevator speech,” that quick summation of everything your company is about that you’re supposed to be prepared to deliver on a moment’s notice to a prospect. Chances are you don’t have one. Just as well, because you don’t need it. What you do need is an Explainer Video, which does the same thing a thousand times better. George Farris, CEO of Farris Marketing, tells what Explainer Videos are all about and why they’re so effective. You’ll also see short excerpts of Explainer Videos we’ve created for our clients. A full playlist of Farris Explainer Videos can be found at www.tinyurl.com/farrisexplainer The post Why Explainer Videos are 1000x better than an “Elevator Pitch” appeared first on Farris Marketing.

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. The post The #5BiggestMistakes in Social Media Marketing appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, explains the difference between Branding and Positioning, and why businesses and nonprofits need both. The post Branding and Positioning – You Need Both appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, talks about the six marketing objectives businesses and nonprofits must meet in order to achieve a strong and sustainable brand. The post Six Marketing Objectives appeared first on Farris Marketing.

Marketing That Makes a Difference #14 – Succeed Using POV Presentations Marketing is a difficult subject to explain. Most of the concepts are invisible and require an investment of time and money. If you want your marketing plans to be understood and accepted, you need to explain them from the client’s, customer’s or boss’s POV. That’s why we developed this easy-to-understand four step process. Viewers will see that you’ve taken their POV (point of view), presenting information in the way they would see it as making sense. The post Succeed Using POV Presentations appeared first on Farris Marketing.

It’s where innovation and success are found. You have to do things that are difficult and that others will not attempt. The post If you want to win, get in your Discomfort Zone appeared first on Farris Marketing.

Did you know that the Nike, which has $3 billion in annual sales, went at least a decade struggling financially? Employee paychecks bounced and credit cards were rejected. Nike’s slogan is “Just Do It.” But the real secret, according to Nike founder Phil Knight, is that we must “work and study, study and work, as hard as we can.” Hear the amazing story in this podcast. The post Nike’s Secret — You Can’t Just Do It appeared first on Farris Marketing.

Farris Fast Hacks are quick tips that help you in marketing and life. In this edition, George Farris, CEO of Farris Marketing, talks about the importance of reading to your marketing, and also introduces the latest book on his shelf, “Shoe Dog” by Nike founder and CEO Phil Knight. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing Google+ – https://plus.google.com/+Farrismarketingprofile The post Farris Fast Hacks #2 – Reading and the Shoe Dog appeared first on Farris Marketing.

Quick tips to help you in marketing and life. In this episode George discusses professional appearance, hard to read website URLs, and misused words. Visit http://www.farrismarketing.com (yes, we broke our own rule here about URLs, because we need the “http” or YouTube won’t make it a link) or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. Subscribe for updates, or connect with us on social media: Facebook – http://www.facebook.com/FarrisMarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Twitter – http://twitter.com/farrismarketing Google+ – https://plus.google.com/+Farrismarketingprofile The post Farris Fast Hacks #1 — Why wear a tie? — and more appeared first on Farris Marketing.

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster. Nevertheless, Store B is your favorite store in the market. How can this be? Well, it’s because the owners and managers of Store B understand what I like to call “Touch Point” marketing. The post What Makes Your Favorite Store Your Favorite? appeared first on Farris Marketing.

Forty to fifty million U.S. households have at least one dog. You can use this to your advantage in your marketing efforts. Here’s how… The post Has Marketing Gone to the Dogs? appeared first on Farris Marketing.

Like ‘em or not, with the explosion in Social Media, online reviews are here to stay. George Farris, President/CEO of Farris Marketing, notes that the positives of online reviews far outweigh the negatives. He also gives tips on how business owners can deal with negative online reviews, while generating more positive ones. The post Online Reviews appeared first on Farris Marketing.

Farris Marketing President/CEO George Farris explains why it’s sometimes OK, and even desirable, to break the rules when it comes to marketing your product or service. The post When It’s Wise to Break The Rules appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel. The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents, In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations. The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day. Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life. Learn more about the Library at www.LibraryVisit.org For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing: Facebook – http://www.facebook.com/FarrisMarketing Twitter – http://twitter.com/farrismarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Google+ – https://plus.google.com/+Farrismarketingprofile Web – http://www.farrismarketing.com/ The post Library Marketing Strategy appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris discusses the value of marketing for non-profit organizations with Heidi Daniel, director of The Public Library of Youngstown & Mahoning County The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents, In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations. The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day. Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life. Learn more about the Library at www.LibraryVisit.org For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing: Facebook – http://www.facebook.com/FarrisMarketing Twitter – http://twitter.com/farrismarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Google+ – https://plus.google.com/+Farrismarketingprofile Web – http://www.farrismarketing.com/ The post The Value of Marketing for Non-profits appeared first on Farris Marketing.

Do you even HAVE a social media strategy? Most businesses and non-profit organizations do not. George Farris, President/CEO of Farris Marketing, offers tips that will get you prepared and started on a basic social media program that can become a very dynamic marketing tool. For additional “Marketing That Makes A Difference” videos and blog, connect with Farris Marketing: Facebook – http://www.facebook.com/FarrisMarketing Twitter – http://twitter.com/farrismarketing LinkedIn – http://www.linkedin.com/company/farris-marketing Google+ – https://plus.google.com/+Farrismarketingprofile Web – http://www.farrismarketing.com/ The post What Is Your Social Media Strategy? appeared first on Farris Marketing.

In this edition of “Marketing That Makes a Difference,” George Farris talks about the pluses and minus of being your own spokesperson in your TV commercials. George is joined by Heidi Daniel, Director of The Public Library of Youngstown & Mahoning County. The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents, In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations. The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day. Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life. More about the Library at www.LibraryVisit.org For additional “Marketing That Makes A Difference” videos and blog, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Being Your Own TV Spokesperson appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, offers steps you can take to prepare for and do well in media interviews. The post Doing Well in Media Interviews appeared first on Farris Marketing.

George Farris, President/CEO of Farris Marketing, offers advice for customer service professionals on how to resolve issues with upset customers. For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Dealing with Upset Customers appeared first on Farris Marketing.

Episode #3 in the Marketing That Makes a Difference Series, George Farris, CEO of Farris Marketing, outlines the five steps your business or non-profit can take to build a strong and sustainable organization. Those five steps are: 1) Investigation – research and immerse 2) Innovation — develop your brand image and positioning 3) Communication – create messages that stand out, connect and cause action (ignite) 4) Demonstration – demonstrate results and demonstrate support 5) Repeat All – repeat messages to BUILD momentum, repeat this process to KEEP momentum For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Build a Strong & Sustainable Organization appeared first on Farris Marketing.

Episode #2 in the Marketing That Makes a Difference series. George Farris, CEO of Farris Marketing, explains the one thing you need to know about marketing. When you embrace marketing as critical to the success of your business or non-profit, it gives you an edge on the competition. You soon realize there is no “one thing,” rather there are many things, that will lead to that success with marketing. But it is worth the effort. For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post The One Thing You Need To Know appeared first on Farris Marketing.

Episode #1 in the “Marketing That Makes A Difference Series,” George Farris, CEO of Farris Marketing explains how to create marketing efforts that really make a difference for your organization. Transcript of this video: May I ask you a question? Why are you here… why are you on this website looking at this video? If you see marketing as just an expense, something that is not worth a effort… please just press the stop button on the video and keep surfing the web for a quick fix. I wish you well. I really do. If on the other hand, you believe like I do, that the right combination of strategy, message and media can make all the difference for your business or non-profit organization, then you’ve come to the right place. Together, we can discover the best ways for you to really Stand Out from the competition, get noticed and be valued. You’ll learn how to connect with customers and prospects. Tell their stories, solve their problems, You’ll be able to ignite desire and move people to ask for an estimate or buy your product or service or donate to your cause. Improving your marketing can give you the edge over the competition of course, but more importantly, it can be a force for good. It can improving the lives of your customers, your employees and your community. We’re here to share our experience, our creativity and suggestions with you. Sign up for to receive our free “2-minute marketing messages” via email or subscribe to our youTube channel. If you need some personalized, one-on-one help for your marketing, just call or email us. I urge you to keep working on your strategy, messages and media. Soon you will see that your investment of time, energy and money has paid off… and now you have Marketing That Makes a Difference. For additional “Marketing That Makes A Difference” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Stand Out, Connect and Ignite a Response appeared first on Farris Marketing.

Episode #1 in the “2-Minute Marketing Message” series. George F. Farris, CEO of Farris Marketing explains how deeply the brand experience impacts your brand’s image. For additional “2-Minute Marketing Messages” and more information, visit www.FarrisMarketing.com or contact us: [email protected] or 330-782-8061 The post Use Brand Experience to Improve Brand Image appeared first on Farris Marketing.