What marketing works in 2026

Send us Fan MailThe Six step business development framework:  1. Overcome obscurity - get known by strangers  2. Consistent communication – regular touchpoints  3. Build know/like/trust relationships  4. Generate two-way communication  5. Convert communication into meetings   6. Turn meetings into salesSales Strategy & Conversion Focus- Meeting conversion rate as key leverage point  - Example: Improving from 2/10 to 4/10 meetings doubles business- Importance of objection handling training- Specialisation increases pricing power and conversion  - Hotel specialist vs general marketer example  - Swimming pool specialist vs general builder analogy- Market sizing and niche targeting critical for efficiencyCollaboration Marketing Approaches- Joint events multiply audience reach  - Three partners each bringing 20 people = 60 total attendees  - 40 new prospects for each partner- Allison’s approach: Collaborating with others for unique events  - Accesses partner’s existing circles  - Builds credibility through associationService Offerings & Pricing- Kickstart program: £25/month for startups- Results Mastery program: £500/month- Higher-tier services: £2,000+/month- Average client results: 45% increase in first 12 months- 10,000 businesses worked with to date.Want to know more? Book an online meeting at www.results-mastery.com Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website