The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

Send us Fan Mail99.9% of business owners know about AI. Only 60% are probably using it, and less than 2% really understand how to use it and the benefits that they would get by doing so. I'm not sure if those numbers are accurate (in fact, I just made them up), but they are my perception of where we are right now and where business owners stand regarding the use of AI. Most people know about it, but they don't really use it very well. It's a little bit like search engine optimisation: even after 25 years of search engines, most business owners don't really understand how it works, even though it's fairly simple.So, in this video, I'm going to show you how to use AI to:• Save time• Make more money• Reduce costs• Increase salesTake a look at my latest podcast video! Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIn this episode, I ask a question many business owners are now thinking about:Should you let AI write your copy?After a conversation where someone told me they could write better copy than AI, I explain why I think that misses the bigger point.AI is not just useful because it can write. It can also research, structure ideas, compare examples, create options, and save a huge amount of time.I also share an example of how AI helped research lots of business and marketing websites in minutes. Work that could easily have taken half a day manually.But this episode is not about replacing humans.The best results come from AI and humans working together.AI can produce the first draft, organise the thinking, and speed up the process. Humans still need to bring judgement, context, experience, personality, and final refinement.AI does not always get things right, and neither do humans. But together, they can usually produce better marketing, faster, with better results.If you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.f you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.🏓 Book a meeting - https://lnkd.in/ep8Js-hP🏓 Join my next AI for Business Workshop - https://lnkd.in/dKmYSDdX Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWhy do so many small businesses struggle to create enough leads?It’s usually not because they have a bad business. It’s not because their market has disappeared. And it’s not always because their marketing ideas are wrong.The biggest reason is much simpler:They don’t put enough time, effort, and consistent attention into marketing.In this episode, I talk about one of the most common problems I see with small business marketing: the tendency to behave like marketing butterflies.That means jumping from one tactic to another — social media, email, ads, networking, SEO, AI, webinars, funnels — without ever spending enough time, money or effort to get really good at any one marketing discipline.The result?Lots of activity.Very little momentum.And not enough leads.I’ll explain why consistency matters, why most marketing doesn’t work instantly, and how business owners can start building a more reliable lead generation system.If you want to find out where your marketing may be leaking leads, download my free report:The Seven Leaks in Your Marketing PipelineYou can also join my free RESULTS Mastery training sessions or book a conversation with me about improving your marketing pipeline.👉 Get the report / join the next training / book a call: Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIn this latest podcast, I talk about how to make the last quarter of 2026, or any quarter for that matter, your best quarter ever.The truth of the matter is, if you want to grow your business, then you have got to either:1. Become a better business owner who is more skilled in your business.2. Find somebody who can help you by bringing those skills into your business, either physically by doing the required work, or by training you and/or a member of your team.In this video, I talk about exactly that. Don't forget to subscribe, and if you need any help from me, go to results-mastery.com. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailYou create an offer that is so good that people would have to be stupid to turn it down.Don't forget to subscribe to my podcast for more great tips on how you can grow your business. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailThere are clearly many reasons. However, I believe the biggest reason is that they don't take enough action. They mess around on LinkedIn posting twice a week. They turn up at a networking event, but don't really view it as a business opportunity. They have a website, but put very little into the marketing of that site and get no traffic, and even if they did, the website wouldn't convert.The truth of the matter is:1. The number one reason is lack of effort.2. The number two reason is behaving like a marketing butterfly, flittering from one marketing flower to another, trying to get some pollen or some sales from that particular flower. They try LinkedIn, Facebook, Google Ads, and YouTube, but all they are really doing is sticking their toe in the water without a concerted effort.If you want to put a concerted effort in, and you need someone with 31 years' experience helping over 10,000 businesses achieve an average of 45% growth within 12 months, then look no further. Get yourself booked into a free meeting with me, and we'll talk about how together we can grow your business.My website is results-mastery.com. Go there and book a meeting.SteveP.S. Don't forget to subscribe to my podcast. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailOne of the biggest problems I see facing small businesses is a lack of leads and a lack of sales. Let's face it: if you could get more leads and more sales, and those sales were profitable, you could overcome any of the other problems you have.So the big question you need to face is, how do you get more leads and more sales?That is not achieved by doing more marketing until and unless you have maximised the true potential of your current marketing. Let me explain.If you have a website, that is marketing you are doing. But the chances are you are winning no business from it: you are creating no leads, it is booking you no meetings, and basically it is not working. So before you go and try something new, you need to maximise the effectiveness of your current marketing.You probably win business from referrals, and yet you almost certainly do not have a system for doing so. You are likely winning less than 10% of the true potential you could achieve if you had a proper referral system in place.You may also go networking. Chances are you win less than 20% of your true potential from attending those events. Why? Once again, it comes down to a lack of process, a lack of follow-up, and networking ineffectively (often in the wrong places).In this video, I talk about how to improve these areas and what to do if you want to really maximise the true potential of your marketing, your sales, and your business.If you want to grow your business, book a meeting with me, Steve Mills, at www.results-mastery.com Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailHow can you make the next 12 months your best 12 months?Steve Mills interviews Graham Wilson, a highly experienced business advisor who has run, managed, and been the director of many multi-million-pound businesses, and even a half-billion-pound business.The question they discuss is: How can you make more profit in your business? Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWhen I started off in business, I did so by marketing myself through sending out letters in envelopes, spending literally hours and hours every week stuffing envelopes and taking them to the post office at great cost. In the world we live in today, in 2026 and beyond, we can now do marketing while we sleep, while we're on holiday, or while we're working in other areas of our businesses. We can even do marketing while we're on the beach. To learn some of the tools that we need in order to do this, watch, or listen to this podcast. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIn this episode of my podcast, I talk about the three-step process that I and my clients use in order to create more leads, more easily, more often. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWhy Small Business Websites Don't Work (And What to Do About It) Are you pouring time, money, and energy into driving traffic to a website that simply doesn't convert?In this episode, Steve Mills breaks down the brutal truth about small business websites. Most owners obsess over Google SEO, Google Ads, Facebook Ads, social media, and email marketing to drive visitors: completely ignoring the elephant in the room. Sending traffic to a non-converting website is like pouring water into a leaky bucket.Discover the 2 Keys to Website Success:Traffic: Getting the right prospects to your digital door.Conversion (CRO): Turning those visitors into paying clients and qualified leads.Learn actionable website conversion rate tips that will instantly transform your online presence from an expensive digital brochure into a relentless lead-generation machine.👉 Ready to scale your business? Join the upcoming Results Mastermind Intensive starting September 11, 2026 for just £299 (backed by our 90-day performance guarantee): https://results-mastery.com/events/mastery-intensive👉 Automate your marketing with the Results Mastery Hub: https://results-mastery.com/results-mastery👉 Access Free Business Resources: https://results-mastery.com/free-resources Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailLead Generation for Professionals with Steve MillsEpisode Summary:In this episode, Steve Mills shares the exact lead generation system he's used to help over 10,000 businesses grow. If you're a coach, consultant, or professional services owner who's tired of inconsistent lead flow and expensive marketing that doesn't work, this episode is for you.Key Takeaways:Why traditional lead generation advice fails professional services firmsThe three biggest mistakes professionals make when marketing their servicesHow to build a lead generation system that works 24/7The six-step framework that turns strangers into clientsHow AI and automation can transform your marketing without adding hours to your weekAbout the Host:Steve Mills is the founder of Results Mastery, a business growth consultancy that has spent 31+ years helping small business owners, coaches, and professional services firms scale. He's worked across the UK, Middle East, Europe, and the Far East, and his proven six-step system is backed by a 90-day money-back guarantee.Links & Resources:Results Mastery website: https://results-mastery.comThe Results Mastery Hub (AI-powered marketing platform): https://results-mastery.com/results-masteryMastermind Intensive programme: https://results-mastery.com/events/mastery-intensiveBook a free strategy call: https://results-mastery.com"You cannot manage what you do not measure. And you cannot grow what you do not systemise." — Steve Mills Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailHello and welcome to the Results Mastery podcast — I'm Steve Mills. Now, before we get into today's episode, let me ask you a question: are you actually using AI in your business... or are you just playing at it?Because here's what I've found. Ninety-eight per cent of business owners who say they're "using AI" are using less than five per cent of what it can actually do. They've got a free ChatGPT account, they dabble once a week, and they wonder why nothing's changing.In this episode, I'm going to show you what the other two per cent are doing — the ones making serious money from AI. You'll hear about the exact tools I use every single day, including an AI voice agent called Amy who literally picks up the phone and books meetings for me, how I built an entire team of AI agents that answer my emails and write my copy, and the four steps to AI mastery — including the one thing you should do before anything else: building your master prompt.This is practical, no-fluff stuff you can start using today, whether you're a consultant, a coach, or running any small business here in the UK.And if you want help putting it into action, join my Results Mastery Kickstart programme — it's just £25 a month, and honestly, it's a no-brainer. You'll find the link in the show notes, or head to results-mastery.com.Right — let's get into it.https://results-mastery.com/coaching/kickstart Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailThe Steve Mills Results Mastery Podcast: GoHighLevel - Your All-in-One Business Growth PlatformSteve Mills: Welcome back to The Steve Mills Results Mastery Podcast, where we cut through the noise and give you practical, proven strategies to grow your business faster, smarter, and more profitably. I'm your host, Steve Mills, and today, we're diving deep into a tool that Anthony Hewitt and I recently showcased on a Results Mastery Live Stream – a tool that we genuinely believe is a game-changer for small business owners and startup founders: GoHighLevel.Now, if you're like most of my clients, you're probably juggling a whole suite of software: one for email, another for your website, a booking system, a CRM, maybe even a separate platform for online courses. It's fragmented, it's expensive, and frankly, it's a massive time sink. What if I told you there's one platform that can replace almost all of them?That's what GoHighLevel, or as we brand it for our clients, the Results Mastery Hub, is all about. And today, I want to give you the podcast-friendly version of our recent demo, highlighting the key features that can truly transform your business.The AI Advantage: Smarter, Faster MarketingWhat truly sets GoHighLevel apart in today's market is its incredible integration with Artificial Intelligence. This isn't just a buzzword; it's practical, results-driven AI that works for you.Anthony and I demonstrated several powerful AI features:• Ask AI: Think of it as having ChatGPT built right into your business dashboard. Need to whip up an email reply? Done. Want to generate 20 social media posts and schedule them across all your platforms in seconds? Absolutely. It's about efficiency.• Voice AI: Now, this is one of my personal favourites. I've got a Voice AI I've affectionately named "Amy," and she makes hundreds of outbound calls a day, following up with prospects. It's absolutely brilliant for ensuring no lead ever falls through the cracks. Imagine the follow-up power!• AI Studio (Website Builder): You don't need to be a tech wizard to build a professional website anymore. Anthony showed how, with just a few typed instructions, the AI built an entire website for his side business, The Family Dog Academy. Editing text and images is as simple as a click.• AI Agents: This is where it gets really exciting. You can create AI personas – a dedicated marketing agent, a sales agent – that learn the nuances of your business and can eventually take over routine tasks, freeing you up for strategic thinking.Automate Your Marketing: Reclaim Your TimeHow many times have you said, "I'm too busy to post on social media" or "I just don't have time for consistent follow-up"? GoHighLevel is designed to obliterate those excuses.The Social Media PlannerThis is a pet love of mine. You can program posts to go out simultaneously across LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and YouTube. Even better, you can schedule recurring posts – set a key message to go out every Friday at 2 PM for the next year, and it just happens. Think of the consistency!Powerful Automations and WorkflowsOne of the biggest mistakes businesses make is inadequate follow-up. A quarterly newsletter simply isn't enough. GoHighLevel's visual workflow builder lets you design entire customer journeys. Picture this: a new lead fills out a form on your website. Instantly, they get a thank-you email, a call is scheduled for your sales team (or your AI agent!), a text message reminder goes out, and even a WhatsApp message. This is constant, programmed communication, working 24/7, without you lifting a finger.All-in-One: Websites, Courses, and Your Core CRMWhy pay for multiple platforms when you can have it all in one place? GoHighLevel integrates:• Sites & Funnels: Build high-converting sales funnels and professional websites, or even host your existing WordPress site. Forms, surveys, quizzes, chat widgets – it's all there.• Memberships (Course Builder): If you sell online courses or training, you can build them directly within the platform, upload your videos, and manage payments seamlessly through Stripe. We use this for our own Results Mastery University.And at the very core of it all is the CRM – your Customer Relationship Management system. It's not just a contact list. When you look at a client's record, you see every email, SMS, and WhatsApp message. If you record calls, you'll find the audio file and a full text transcription right there. Plus, a dashboard gives you a bird's-eye view of your sales pipelines, conversion rates, and integrated data from Google Analytics and Facebook Ads. It's total visibility and control.The Results Mastery Advantage: More Than Just SoftwareNow, you might be thinking, "This sounds amazing, but it must be incredibly expensive."If you buy GoHighLevel directly, it's around $99 a month. But when you access it through us, as the Results Mastery Hub, it's just £75 a month. And here's the crucial part: you're not just getting software. You're getting a complete support system.1. Weekly Live Training & Q&A: Anthony and I host live sessions every week to help you get unstuck and maximize the platform.2. Free Access to Results Mastery University: That's normally a £50 a month value, included free. Find out more3. "Done-For-You" Tech Services: If you want us to build out your sites, funnels, or AI voices, we can do that for you.Ultimately, the Results Mastery Hub powered by GoHighLevel will do three things for your business: make you more money, save you time, and automate all the things you currently spend time doing.If you're ready to stop juggling multiple tools and start truly scaling your business, I encourage you to book a Mastery Assessment Meeting with us.Visit results-mastery.com – the link is in the show notes – to see if the Results Mastery Hub is the right fit for you. We'll answer all your questions and help you map out your growth.For more details, including a full breakdown of the demo and all the features, check out the accompanying blog post on results-mastery.com/blog. You'll find it linked in the show notes as well.Steve Mills: Thanks for tuning in. Until next time, keep mastering your results! Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIn this podcast, I'm interviewed by Steve Hyland of the UK's number one business channel, Business Connections Live. Business Connections Live is a fantastic TV channel available on YouTube and various other platforms. In this episode, I talk about five tips to get more leads. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailI hope you enjoyed this podcast. It's a recording of a live stream that I recently undertook called "How to Get More Clients as a Consultant." However, don't let that title put you off: this is not just for consultants. In fact, the skills and the strategy that I cover during this episode would be appropriate for any B2B (business-to-business) client. So yeah, I hope you enjoy it, and I look forward to hearing your thoughts.One quick question I'd love to ask: do you prefer the podcast in video format or in audio format? The last few I've done have been in video, but I'm just trying to get some feedback. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWhy Most Businesses Fail to Fill Their PipelineIf you want your business to succeed, there is one truth that overrides everything else: you must get enough profitable sales. It really is that simple. In my 31 years of working with over 10,000 small businesses, I have seen companies fail for many reasons — cash flow problems, operational issues, poor financial management. But at the root of almost every failure is the same thing: not enough sales coming through the door.Michael Gerber captured this brilliantly in his book The E-Myth: Why Small Businesses Don't Work and What to Do About It. He identified three core departments in every business — marketing, operations, and finance. Most business owners are experts in operations. They are brilliant at what they do. But they know very little about marketing and sales, and that is where the pipeline runs dry.Watch the Full TrainingIn this live session, I walk you through my complete framework for filling your pipeline — the same system I have used to help clients achieve an average of 45% growth within 12 months. Watch it now: Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailI've spent over 31 years as a business growth advisor, having worked with over 10,000 businesses and achieved an average growth margin of 45% within 12 months.During this time, I've learned a lot of things, some of which worked and some of which didn't. I've selected my top five effective strategies that you need to know in 2026.Watch this video and learn what I think is the difference between success and failure in business.Lack of measurement - One of the biggest mistakes I see is a lack of measurement. I'm not talking about financial measurement, although I would say financial awareness is definitely a mistake made by 80+ percent of all small business owners. Rather, I'm talking about a lack of quantification and measurement of sales and marketing results. In this video, I discuss what you should be measuring and why you should be measuring it.Testing - the three most important things in marketing and sales: testing, testing, and testing. Learn why by watching this video.Better, more,Better, more, new - This is one of the secrets to your success in business. The steps are:1. Improve your marketing by making it better2. Do more of it3. Introduce new marketing ideasYou must follow this order and not do it the other way around.The last of the five key areas is AI, or artificial intelligence – I'm not talking about ChatGPT. I'm talking about maximising your AI results by learning a few AI tools that really work and can make a massive difference in your business. I would estimate that 99% of small businesses that use AI are using less than 5% of the effectiveness of the individual AI resources.Want to know more from me? Go to results-mastery.com and don't forget to subscribe to my podcast. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailHow to Get Your Clients to Recomend You More OftenDuring this Podcast I am going to cover:1. Why most referral strategies fail and why just asking doesn't work2. The three conditions that must be in place before a client will refer you3. How to build a referral system which runs without you having to chase it4. The exact words to use when asking for a referral naturally and confidently5. How to reward referrals in a way that encourages repeat behaviorSteve Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailMost businesses are not losing sales because they are generating the wrong leads. They are losing sales because they are giving up too soon.Research consistently shows that it takes between eight and twelve contacts to convert a prospect into a paying client. Yet the majority of business owners and salespeople give up after just two, three, or four attempts — and then wonder why their conversion rate is so low.In this video, Steve Mills — business growth expert with 31 years of experience and over 10,000 clients — walks you through the exact system he uses to convert more leads into sales, predictably and consistently. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWord of mouth is the most powerful marketing channel available, and here's how to systematise it so it happens consistently.Let me ask you something: how many of your clients have referred someone to you in the past? For most business owners, the answer is somewhere between one and three. And yet, if I asked those same clients whether they would recommend you to someone, the chances are most of them would say yes.So, why is there such a gap between the willingness to refer and actually doing so?The answer is simple:1. You have not asked.2. You have not made it easy.Most clients will refer you, but most never do. They never do until and unless you get a system for acquiring those referrals at zero cost. In this podcast, I am going to show you how. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailLet me ask you a question. And I want you to answer it honestly.If I went out onto the high street today and stopped a hundred people at random — a hundred people who are exactly the kind of person you want as a client — how many of them would know your name? How many would know your business exists?For most business owners, the answer is somewhere between zero and two.And that is the real problem. Not your pricing. Not your product. Not your sales technique. The problem is obscurity. Nobody knows you exist.I have been working with business owners for over 31 years. And in that time, I have seen brilliant people with brilliant products and services fail — not because they were not good enough, but because not enough people knew about them.Here is the thing about obscurity. It is invisible. You cannot see it. You just feel the effects of it — the quiet phone, the empty diary, the month that ends with less in the bank than you hoped.So today I want to give you the fastest, most affordable ways to fix it.The Obscurity EquationThere is a simple equation I use with every client I work with. It goes like this:Visibility plus credibility equals opportunity.Visibility means the right people know you exist. Credibility means they believe you can help them. When you have both, opportunity follows naturally.Most business owners focus almost entirely on credibility — they perfect their website, refine their offer, get more qualifications. And then they wonder why the phone is not ringing. The reason is that nobody is seeing all that credibility. You have built a beautiful shop in the middle of a forest.The Five Fastest Ways to Overcome ObscurityLet me give you five things you can start doing this week.Number one: Build your database. Your email list is the most valuable asset in your business. Not your website. Not your social media following. Your email list. Because it is the one channel you own. Start building it today. Offer something valuable in exchange for an email address — a guide, a checklist, a free training. Every name on that list is a future client.Number two: Show up consistently on one platform. Pick one social media platform where your ideal clients spend time. LinkedIn if you work with businesses. Facebook if you work with consumers. And show up there consistently — not once a week, not when you feel like it, but every single day. Post something useful. Comment on other people's posts. Be present. Visibility is a habit, not an event.Number three: Ask every client for a referral. This is the most underused marketing strategy in the world. You have clients who love what you do. They know other people who need what you do. But they will not refer you unless you ask. So ask. Every time. Build it into your process. I will show you exactly how to do this in Module 8.Number four: Speak in public. I do not mean TED Talks. I mean local business groups, networking events, webinars, podcasts. When you speak, you demonstrate expertise instantly. You become known. One speaking engagement can generate more leads than six months of social media posts.Number five: Write content that solves problems. A blog post, a LinkedIn article, a short video. When you publish content that answers the questions your ideal clients are already asking, you become findable. Google finds you. People share you. And you build credibility at scale without being in the room. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailMy name is Steve Mills and I want to share with you some tried, tested and proven ways to grow your business.I don't have all the answers, but I do have some profound questions and some really powerful answers to many important sales, marketing and business growth questions.These answers I have gleaned over the past 31 years by learning my craft from many of the world's leading experts in sales, marketing and business development.In this video, I want to get you to take your business seriously. This session was recorded live by Steve Mills on YouTube and The Results Mastery Podcast.The episode presents a focus on “getting serious” about business growth.Let me tell you about something that happened to me this morning.I had arranged a free training session on AI and WhatsApp automation for 18 of my clients. These are business owners who have invested in their own development. They knew the session was happening. They had it in their diaries. And yet, when the time came, only three of them showed up.Fifteen no-shows. For a free session. On one of the most important topics in business right now.I am not sharing this to embarrass anyone. I am sharing it because it perfectly illustrates the single biggest problem I see in small business today: a profound lack of seriousness.The Difference Between an Amateur and a ProfessionalI played international table tennis for ten years. At that level, you quickly learn the difference between someone who plays and someone who is serious. The amateur turns up when it is convenient. The professional turns up when it is not. The amateur practises when they feel like it. The professional practises when they do not. The amateur makes excuses. The professional makes progress.Business is no different.The business owners who grow — consistently, measurably, predictably — are the ones who treat their growth like a professional discipline, not a hobby they pick up and put down depending on how busy they are that week.The ones who struggle are the ones who attend free training only when nothing else comes up, who say they want to grow but will not invest an hour to learn how, who talk about change but never quite get around to implementing it.There has never been a more important time to get serious than right now. Quote "AI is not going to take your business, but somebody who knows how to use it effectively just might".https://results-mastery.com/events/ai-mastery-summit Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailI've got something a little bit different for you today. Rather than my usual sales, marketing, and business growth videos, in this one I'm interviewing a good friend of mine and thoroughly nice guy with loads of knowledge and experience in his industry. His name is Joseph Mayanja. Joseph says he's in the protection industry, but just to clarify, he's not a bouncer or running a protection racket; rather, he sells insurance. He is an expert who provides great advice to the small and medium-sized businesses and their business owners. In this interview, he shares his thoughts regarding the mistakes that a lot of business owners make (particularly small business owners with limited budgets). He explains how they can end up in a really difficult situation when something goes wrong because they don't have the critical insurances in place. I hope you enjoy the video, and any feedback is very welcome. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailThe Six step business development framework:  1. Overcome obscurity - get known by strangers  2. Consistent communication – regular touchpoints  3. Build know/like/trust relationships  4. Generate two-way communication  5. Convert communication into meetings   6. Turn meetings into salesSales Strategy & Conversion Focus- Meeting conversion rate as key leverage point  - Example: Improving from 2/10 to 4/10 meetings doubles business- Importance of objection handling training- Specialisation increases pricing power and conversion  - Hotel specialist vs general marketer example  - Swimming pool specialist vs general builder analogy- Market sizing and niche targeting critical for efficiencyCollaboration Marketing Approaches- Joint events multiply audience reach  - Three partners each bringing 20 people = 60 total attendees  - 40 new prospects for each partner- Allison’s approach: Collaborating with others for unique events  - Accesses partner’s existing circles  - Builds credibility through associationService Offerings & Pricing- Kickstart program: £25/month for startups- Results Mastery program: £500/month- Higher-tier services: £2,000+/month- Average client results: 45% increase in first 12 months- 10,000 businesses worked with to date.Want to know more? Book an online meeting at www.results-mastery.com Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailAI Fundamentals & Business RealityAI definition clarifiedNot actually intelligent - simulates human cognition through pattern recognitionLLMs predict next best word from preset data; they don’t search internet liveAlready embedded in daily tools (biometrics, social media)Current AI landscapePerfect storm of hype vs practical applicationArms race between platforms (OpenAI, Claude, Copilot, Manus)The market will likely level out in next 12 monthsHuman-AI relationshipAI is an enhancement tool, not replacement for humans. However, someone who knows how to use AI could replace you in the futureHumans still needed for creative/strategic work. AI + humans is the way forwardHumans can delegate predictable, repeatable tasks to AI leaving them to get on with other workStrategic Implementation ApproachProblem-first methodology essentialStop and identify business problems before selecting toolsBuild business case with impact assessmentConsider affected user base size for maximum ROIPharmaceutical company case studyInitial pilot affected small teamReplacement leader identified 10x larger user base opportunityLesson: Map organizational impact before pilotingRisk-value balanceAI creates operational efficiencies and valueAlso exposes new risks (security vulnerabilities, data exposure)Need awareness of risk-value seesawEffective AI Usage TechniquesPrompting best practices using GRIP methodologyGoal - Define what you’re trying to achieveRole - Specify expert persona (Seth Godin, pricing expert, etc.)Instruction - Provide detailed, specific directionsProduct - Define exact output format neededAdvanced prompting strategiesAssessment mode: Ask AI to critique and improve workSocratic prompting for deeper analysisChallenge AI’s thinking with follow-up questionsContext limitationsLLMs lack business-specific contextRequire detailed briefing like new employeeAlways review and refine outputsA big thank you to Ben Raynor of Strategis Sherpas for being on my podcast and for sharing his expertise. Ben’s Services & ContactDiagnostic-first approach for each unique businessTypical process: diagnostic → pilot → wider implementationContact optionsLinkedIn with direct diary bookingEmail: [email protected] initial consultations available at - https://strategicsherpas.com/Ben and his team specialise in identifying 3-5 operational bottlenecks costing time/money/riskBen's Profile+447980 297260 Ben Rayner | LinkedIn [email protected] Rayner has helped over 50 SME leaders recover over £3 million in wastedoperational costs - often finding £50K+ in the first two weeks.If you're running a business with 20 to 100 people and you feel like you'reconstantly firefighting, Ben's your guide out of the chaos.Most leaders know what's wrong. They just don't have the time or clarity to fix itin the right order. That's where Ben comes in. He identifies the 3 to 5 operationalbottlenecks draining time, margin, and momentum - the ones costing you themost, not just the easiest to fix. Then he works hands-on with your team toimplement improvements using a mix of process redesign and AI.The focus is always practical: what to fix first, what it's worth, and how toimplement it without stopping the business.Based on rec Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailPeople often tell me that they want to grow their business. When I ask them what they are currently doing to do so, the answer is often "very little." It is a little bit like people who want to lose weight; when you ask them what they do, they say they don't do any exercise, they eat lots of chocolate, and fish and chips is their favourite meal. Things just don't add up. The truth of the matter is that the reason we often don't take action is fear. This could be:1. A fear of failure2. A fear of loss (specifically losing money)3. A fear of what people will say if they find out we have messed upFear is a real detractor of success. I always remember Tony Robbins once saying that "fear" stands for False Evidence Appearing Real. I also have a friend called Andy Tiong who says that fear is really just something that prevents us from doing things; if we live in fear, then we take no action. So, my message to you today is this: if you want to remain where you are, then that's fine. You don't need to do anything. However, "if you always do what you've always done, you're probably going to get what you've always got". I say "probably" because of the world we live in right now. The media is doing a lot of scaremongering about AI. If you don't take that on board because of fear. If you don't spend any time learning the skills that you're going to need to learn as you go forward, then that fear could mean that you are not only going to stay where you are, but you are also perhaps going to fall by the wayside. I say that not to be an alarmist, but because it's true. So, turn fear into action in order to grow your business. If you'd like to work with me, then get in touch by going to results-mastery.com and booking a free, no-obligation initial meeting without any fear. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailBefore diving into the six steps, it is worth understanding why so many businesses find lead generation so frustratingly inconsistent. The answer, in most cases, is not a lack of effort — it is a lack of system.Research consistently shows that 80% of sales require five or more follow-up contacts to close, yet the majority of businesses give up after one or two attempts. Meanwhile, 80% of businesses fail within their first five years, often not because their product or service is poor, but because they never built a reliable, repeatable engine for attracting and converting new clients.The businesses that grow consistently are not necessarily the ones with the biggest budgets or the most sophisticated technology. They are the ones that have installed a structured system and execute it with discipline. As Steve puts it: "Hoping things will get better is not a strategy. Action is the key."The six steps below give you that system.The Six-Step System to Generate More Leads and Grow Your BusinessStep 1: Overcome Obscurity — Get Your Business KnownThe first and most fundamental challenge for any business is obscurity. If your ideal clients do not know you exist, nothing else matters. The goal of this first step is to generate a consistent, qualified flow of leads through targeted, multi-channel marketing activity.This does not mean being everywhere at once. Steve is emphatic on this point: focus on just three channels that work for your specific niche, master them, and only then consider expanding. Trying to maintain a presence across every platform simultaneously leads to diluted effort and mediocre results on all fronts.Equally important at this stage is niching down. Specialists consistently command higher prices and attract more targeted leads than generalists. A business that positions itself as a marketing consultant for professional services firms will always outperform one that claims to help "any business" — because the message is sharper, the audience is clearer, and the perceived expertise is higher.Step 2: Consistent Communication — Build Your Reputation Through RepetitionGenerating a lead is only the beginning. The second step is about turning that initial contact into a genuine prospect through consistent, structured communication. This is where most businesses fall short — they make contact once or twice, receive no immediate response, and move on.The data tells a different story. The most successful businesses maintain long-term nurture sequences that keep them front of mind with prospects over months and years. Steve shares the example of a client who purchased after fifteen years of receiving weekly marketing emails — a sale that would never have happened without that consistent, patient communication strategy.The practical implication is straightforward: build an email nurture sequence, commit to a regular communication cadence, and never abandon a prospect simply because they have not responded immediately. "The fortune is in the follow-up."Step 3: Know, Like, Trust — Move Beyond AwarenessAwareness is necessary but not sufficient. Before a prospect will buy from you, they need to know you, like you, and trust you. This third step is about maximising the lifetime value of every relationship you build by deepening the connection beyond a simple awareness of your existence.This means sharing your expertise generously — through content, case studies, testimonials, and demonstrations of results. It means being consistent in your messaging so that your values and approach are clear. And it means understanding that trust is built over time, through repeated positive interactions, not through a single impressive pitch.The businesses that struggle most with conversion are often those that rush this stage. They generate a lead, send one or two em Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailSeminar Overview - Results Mastery“Double your leads and sales in 90 days” seminar delivered by Steve MillsCore premise: all marketing works, but not consistently — the goal is a repeatable, measurable systemAI advocacy: most people use  less than 10% of their AI tool’s capabilityRecommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.Core Framework — Six Steps of Business GrowthSteps 1–3: outbound and awarenessOvercome obscurity — grow your reachable audienceConsistent communication — build know/like/trust over timeReputation building — referrals, content, social proofSteps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime valueKey conversion insight: going from 40% → 60% close rate = 50% business growthLifetime value and referrals are as important as the initial saleKey Marketing Principles CoveredNiche targeting outperforms generalist positioning — specialist commands higher fees and trustFocus on top 3 lead generation channels; master before adding moreLead magnets: offer expertise upfront to attract potential clients (this seminar as example)Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too earlySpeed matters: follow up a lead within 2 minutes if possibleKeep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a clientMeasure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retentionFacebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)Next Steps & Offers for AttendeesFree one-to-one meeting (valued at £250) — book at results-mastery.comFree video marketing audit of attendee’s website (valued at $197) — email Steve with website linkFree marketing assessment tool at results-mastery.com → Free Advice sectionRecording of this seminar sent to non-live viewers (valued at £47)90-day plan outline:Days 1–30: define ideal client, choose top 3 channels, build lead magnetDays 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboardDays 61–90: optimise metrics, cut what isn’t workingPlatform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automationLinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and moreContact: [email protected] / results-mastery.com / LinkedIn Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailYou Don't Need More Information - You Need a Startup Business Support Programme.You've watched the YouTube videos. You've read the blog posts. You've downloaded the free guides. And yet here you are — still wondering why your marketing isn't generating consistent leads, why your sales feel unpredictable, and why growth feels so painfully slow.Meanwhile, your competitors are signing clients, raising prices, and building momentum. The difference isn't talent. It's not luck. It's that they have business growth advice for new entrepreneurs and a system — and you don't.The problem? Most business coaching costs £500 to £5,000+ per month. When you're just starting out, that's not an investment — it's a gamble you can't afford.That's exactly why I created RESULTS Kickstart.After 30 years of coaching thousands of business owners, Steve saw the same pattern: the people who needed coaching most were the ones who could afford it least. So he built a group coaching programme for small business owners that gives startup founders access to the same proven frameworks, live coaching, and accountability that his £497/month clients get — at a price anyone can afford.https://results-mastery.com/coaching/kickstartSteve Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailI just watched a great video about the "three S's": scary, strange, and sexy.Imagine you are looking to post something of interest on social media. You have a choice of things you could post, comment about, or ask about.Now, imagine you were walking down a street, and when you got to the other end, someone asked you, "Who did you notice when you walked down that street?" You might say, "Well, no one."But now reimagine that there was someone on that street who looked scary. For whatever reason they looked scary; would you notice that person?What about if there were someone on the street that was a little bit strange? They were strange in the way they dressed or the way they walked (maybe they did a funny walk or were dressed like an orange).The third one is sexy. Would you notice someone that is dressed sexy, looks sexy, or is walking sexy (if you can walk sexy, I'm not sure)?The answer for all three is probably yes.If you translate that to social media. Could you write or say something scary, strange, or sexy? If you did, you are probably more likely to get attention by using the three S's than you are if you just post stuff at random.So be scary, strange and sexy on social media, video, podcasts, and e-mail.Just a thought I wanted to share. I think it's a great idea.Want to know more from me? Go to www.results-mastery.com Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIf you are a small business owner, there is a good chance you recognise this feeling: you are working flat out, your diary is full, and yet at the end of the month the bank account tells a very different story. You are busy — but you are still broke. This is one of the most common and most frustrating situations in business, and in this episode of the Results Mastery podcast, Steve Mills explains exactly why it happens and, more importantly, what you can do about it.The Root Cause: Two Numbers That Determine EverythingDespite the many reasons business owners give for their financial struggles, Steve argues that every single one of them comes down to just two things: your costs are too high, or your sales are not high enough. That is it. While reducing costs is always worth exploring — cutting unused software subscriptions, reviewing supplier contracts, tightening overheads — there is a ceiling to how much you can save. You cannot cut your way to prosperity. The real opportunity, and the real leverage, lies in growing your revenue.The Three Sales Metrics Every Business Must TrackAfter 30 years working with over 10,000 clients — from accountants and lawyers to coaches, consultants, and training companies — Steve has identified three key performance indicators that most small businesses either ignore or measure poorly. Improving each one, even by a small margin, creates what he calls geometric growth: compounding improvements that can deliver 40 to 60 percent business growth or more.1. Lead Generation: Know Where Your Leads Are Coming FromThe first metric is deceptively simple: how many leads are you generating, and where are they coming from? Most business owners cannot answer this question with any precision. They know they get some referrals, some repeat business, maybe some networking contacts — but they have no systematic measurement. Without this data, you are flying blind. Tracking your lead sources allows you to double down on what is working and eliminate what is not, immediately improving the efficiency of your marketing spend.2. Lead Follow-Up: Stop Leaving Money on the TableThe second metric is your lead-to-meeting conversion rate — and the single biggest killer of this metric is poor follow-up. Steve describes a scenario that will be painfully familiar to many: a lead comes in, a salesperson makes a couple of calls, and if they cannot get through, the lead quietly dies. No system, no process, no accountability. For businesses investing in paid advertising such as Google Ads, this represents a catastrophic waste of budget. A structured, consistent lead follow-up system — one that does not rely on whoever happens to be available — can dramatically increase the percentage of enquiries that convert into meetings.3. Meeting Conversion Rate: Close More of the Meetings You Already HaveThe third metric is your meeting-to-sale conversion rate. If you are converting 50 percent of your meetings into sales, could you improve that to 60 or 70 percent with a better sales process, a stronger proposal, or a more disciplined follow-up after the meeting? Even a modest improvement here has an outsized impact on your bottom line.The Power of Geometric GrowthHere is where the numbers become truly exciting. Imagine you currently receive 100 leads per month, convert 50 percent into meetings (50 meetings), and close 50 percent of those meetings (25 sales). Now imagine you increase leads by 20 percent to 120, improve your lead-to-meeting conversion to 60 meetings, and raise your closing rate from 25 to 35 sales out of those meetings. You have not doubled any single metric — yet your total sales have grown from 25 to 35, an increase of 40 percent. Push those numbers further — 150 leads, 80 meetings, 50 sales — and you are looking at growt Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan Mail“Let me ask you a question.How many opportunities are slipping through your fingers right now because you’re not closing the sale effectively?In this video, I’ll show you how improving your closing skills can transform your results almost overnight.” the Sale – How to Increase Your Sales by 50% Without Spending a Penny.Let me ask you another simple question.If you’re currently closing four sales out of every ten opportunities, what would happen if you improved that to six out of ten?You haven’t spent another penny on marketing.You haven’t generated any extra leads.But your sales have just increased by 50%. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailOne of the biggest mistakes I see business owners make is this:They are busy marketing… but they have no real idea what is working and what isn’t.In this episode of the Results Mastery Podcast, I tackle one of the most important principles in business growth:You cannot manage what you do not measure.If you want better marketing results, more leads, and higher profits, then you must start tracking the numbers that matter.In this episode, I explain:• Why so many businesses waste money on marketing that doesn’t work• The key marketing metrics every business owner should measure• How tracking your numbers can dramatically improve your results• Simple ways to start measuring your marketing performance todayWhen you begin measuring your marketing properly, something powerful happens. You can identify what works, eliminate what doesn’t, and invest more in the activities that grow your business.And that’s when real progress begins.As one business owner I worked with put it:“Steve helped us change our mindset from having a fixed marketing budget to an open ‘as long as it works’ attitude to marketing and sales.”That is exactly what happens when you start measuring the results.🎧 Listen to the episode here:https://stevemillssresultsmasterypodcast.buzzsprout.com/Subscribe to the PodcastIf you enjoy the episode, make sure you subscribe to the Results Mastery Podcast so you never miss future episodes packed with practical marketing strategies and business growth ideas.Want Help Improving Your Marketing Results?If you’d like help identifying what’s working in your marketing — and more importantly, what isn’t . I’d be delighted to speak with you.Book a free Results Awareness Meeting and we’ll look at your current marketing activity and uncover opportunities to generate more leads, more sales and better results.📅 Book your meeting here:https://results-mastery.com/Or contact me directly:📧 [email protected]📞 0114 303 2952Additional Resources🎙 Listen to the Results Mastery Podcasthttps://stevemillssresultsmasterypodcast.buzzsprout.com/📊 Take the Free Marketing Self-Assessment Audithttps://results-mastery.com/results-quiz/🌐 Visit Results Masteryhttps://results-mastery.com/ Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailConsistency is king. 👑1. Not talent.2. Not tactics.3. Not luck.Most marketing doesn’t fail because it’s bad. It fails because it’s inconsistent. One week on, three weeks off. A flurry of activity… then silence. Hope instead of process. Consistent marketing, driven by the right systems, is what creates predictable growth.If you want to understand:1. Why most marketing doesn’t work2. Why consistency beats cleverness3. And the three systems you need to make marketing stickJoin me at my free live event:🎯 Why Marketing Doesn’t Work and the Three Systems You Need to Overcome It👉 Register here:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/Stop starting. Start systemising. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailEver feel like your marketing sometimes works… and sometimes doesn’t That’s not bad luck. That’s a lack of a system. All marketing works, but without a structured marketing system:1. You can’t repeat results2. You can’t scale what’s working3. And you’re constantly starting againMost businesses don’t need more marketing. They need a better marketing system. I’m running a free event where I’ll show you:✔ Why most marketing fails✔ The 3 key marketing systems every business needs✔ How to create predictable, measurable growth🎟 Why Most Marketing Doesn’t Work and What to Do About It👉 Save your seat here:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/So stop hoping your marketing works and start engineering it to work.📩 Questions? Email me: [email protected]📞 Or call: 0114 303 2952 Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailRandom Acts of Marketing May Be Killing Your Business PotentialAre you busy with marketing… but not seeing consistent results?Posting here. Trying ads there. Sending the odd email. It feels like marketing — but it’s often the fastest way to waste time, money, and momentum.In this video, I explain why random acts of marketing quietly sabotage business growth — and what successful businesses do differently.You’ll discover:1. Why “doing more marketing” is rarely the answer2. The hidden cost of unmeasured, disconnected activity3.How to replace chaos with a clear, predictable growth system4. The simple shift that turns marketing into a profit centre, not a frustrationAfter 30+ years helping business owners grow, often in tough markets. I’ve seen this pattern repeatedly. The businesses that win aren’t louder… they’re more focused, more disciplined, and more consistent.👉 If you want marketing that actually works, this video is for you. If you want some free help, then siggn up for my up and coming Results Mastery Live Event.Sign up here - https://results-mastery.com/results-m...🚀 Ready to Improve Your Marketing Results? If you’re serious about turning your marketing into measurable growth:✅ Book a free Results Awareness Meeting📧 Email: [email protected]📞 Call: 0114 303 2952🔍 Take the Self-Assessment Marketing Audit👉 https://results-mastery.com/results-q...🎧 Listen to the Results Mastery Podcast👉 https://stevemillssresultsmasterypodc...🌐 Visit Results Mastery👉 https://results-mastery.com/📲 Connect with me on social:LinkedIn:   / marketingadvice  Facebook: Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWelcome to the Results Mastery Podcast. In this episode I talk about the importance of systems compared with tactics. I also invite you to a free live Results Mastery event showing business owners how to replace random marketing activity with simple systems that deliver consistent sales and marketing results.Built from 30+ years’ experience helping over 10,000 businesses worldwide move from guesswork to predictable growth.Stop Guessing and Start Growing PredictablyMost business owners are busy, but busy does not equal growth.If your marketing feels random, inconsistent, or hard to measure, this live session will change how you think — and act — forever.Join this live Results Mastery event and learn the 3 marketing systems every growing business needs.✔ Simple to use and learn✔ Practical strategies for quick wins✔ Proven ideas that create better results✔ Designed for coaches, consultants, advisors, trainers and other small businesses✔ Free bonus advisory 121 meeting with Steve MillsTo sign up for the next Results Mastery Live Event for free and online, please click on the link below:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/ Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailLet me ask you an uncomfortable question…Is your website actually generating leads and sales, or is it just sitting there looking nice?For most small business owners, their website is supposed to be their hardest-working salesperson. In reality, it often does the opposite:1. Visitors arrive… then leave2. Enquiries are inconsistent3. Traffic doesn’t convert into sales4. The phone doesn’t ring often enough5. And nobody really knows whyIf that sounds familiar, you’re not alone. In fact, you are part of the 99% of businesses that do not win very much or any sales from their website, and it’s exactly why this seminar exists.The real problem with most business websites:After reviewing thousands of small business websites, I see the same issues again and again:❌ No clear message❌ No obvious next step for visitors❌ Weak or missing calls to action❌ No trust-building elements❌ No structure designed to convert❌ No measurement of what’s workingThe result?Lost leads. Lost sales. Lost profit.Your website shouldn’t be an online brochure.It should be a sales machine.What this Podcast will show you“Turning Your Website Into a Sales Machine – The 10 Elements Every High-Converting Site Needs” is a practical, interactive Q&A seminar designed to help you:✔ Understand why visitors aren’t converting✔ Learn the 10 non-negotiable elements of a high-performing website✔ Increase enquiries without increasing traffic✔ Turn your website into a 24/7 lead generator✔ Build trust, credibility and authority instantly✔ Spot quick wins you can implement immediatelyNo jargon. No web designer waffle.Just clear, proven principles that drive real results.Understand what actually drives conversionsMost website problems aren’t technical — they’re strategic.And once you see them, you can’t unsee them.Who this Podcast is for...This session is ideal if you own or run a small business. If you rely on your website for leads or credibility, but you feel your website “should be doing better”. If you want more enquiries without more ad spend and if you are serious about improving sales and profit.If your website isn’t converting, it’s costing you money every single day.What’s at stakeEven a small improvement in conversion rates can mean:📈 More leads📈 More sales📈 Higher profit📈 Better return on marketing spendYou need a website that has more website traffic and converts better.Next steps📩 Email: [email protected]📞 Call: 0114 303 2952🌐 Website: https://results-mastery.com/👉 Book a free Results Awareness Meeting👉 Complete the Self-Assessment Marketing Audit: https://results-mastery.com/results-q...🎧 Listen to the Results Mastery Podcast: Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailPodcast Introduction — The E-Myth & Why Most Small Businesses Don’t WorkWelcome to the Results Mastery podcast with me, Steve Mills. Today, we’re diving into one of the most important business books ever written — The E-Myth by Michael Gerber. If you’ve ever wondered why so many small businesses struggle, burn out, or simply never reach their true potential, this episode is for you.Gerber famously said that most small businesses don’t work… the people who run them do. And that’s the problem.In this episode, I’m going to unpack why so many business owners find themselves overwhelmed, stuck working in the business instead of on it, and constantly spinning plates just to keep things going. More importantly, I’ll share what you can do about it — practical strategies to break free from the “technician’s trap,” build real systems, and create a business that works profitably and predictably without consuming your life.After over 30 years helping over 10,000 small businesses grow, I can tell you this: the principles in The E-Myth are not just theory. They’re real, they’re proven, and when applied properly, they transform results. My clients have doubled, tripled and, in some cases, completely turned their businesses around simply by implementing what Gerber teaches — combined with disciplined execution and continuous improvement. So settle in, get focused, and let’s explore why your business might not be working as well as it should… and what you can do starting today to change that.If you'd like, I can also create:✅ A shorter intro for social media ✅ An outro with CTAs to your website, podcast, or Results Awareness Meeting ✅ A full episode script or show notes Just tell me what you need!Your Standard Offer & CTAIf you’re a small business owner and you want help applying these principles to your business, book a free meeting with me, Steve Mills.📩 Email: [email protected] 📞 Phone: 0114 303 2952 🔗 Marketing Audit: https://results-mastery.com/results-quiz/ 🎙️ Results Mastery Podcast: https://stevemillssresultsmasterypodcast.buzzsprout.com/ 🌐 Website: https://results-mastery.com/ Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIntroduction"Imagine your small business not just surviving but dominating in 2026. This podcast is your exclusive sneak peek into the future, uncovering the essential trends and growth strategies that will keep you ahead of the curve. Get ready to future-proof your business and unlock sustained success."The Great Digital Divide: Bridging the Tech GapAI-powered automation: How small businesses can leverage AI for efficiency, from customer service bots to predictive inventory.Hyper-personalisation: Using data to create unique customer experiences and targeted marketing campaigns.Cybersecurity in the spotlight: essential steps for safeguarding sensitive data and building customer trust in a digital-first world.Evolving Customer Expectations: Beyond PriceSustainability as a selling point: How eco-conscious practices and ethical sourcing attract a growing consumer segment.Experience economy: Shifting focus from product to memorable customer interactions and community buildingSubscription fatigue & micro-offerings: Adapting to new consumer habits with flexible payment models and niche product bundles.The Gig Economy and Workforce Revolution - The worldwide small businessHybrid talent models: Integrating freelancers and remote workers into your core team for scalability and specialised skills.Upskilling and reskilling: Investing in your current workforce to meet the demands of emerging technologies and changing job roles.Employee well-being and retention: Creating a supportive work environment to combat burnout and attract top talent in a competitive market.Niche Domination and Local ConnectionHyper-local marketing strategies: Utilising geo-fencing and community events to capture and retain local customers.Specialisation is salvation: identifying and dominating a specific market niche rather than broad competition.Community building platforms: Leveraging social media and online forums to foster a loyal customer base and brand advocates. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWhy Every Business Must Understand and Use AI for Marketing SuccessHello, my name is Steve Mills and welcome to the Results Mastery Podcast - the show where we help you achieve measurable growth in your business using proven marketing strategies and practical tools that really work.Today, we’re diving into one of the most powerful shifts in marketing history - the rise of Artificial Intelligence, or AI. And specifically, why understanding and using AI is no longer optional if you want to stay competitive and profitable in business.🎯 Segment 1: Why AI is Transforming MarketingAI has changed everything — from how we analyse customer data to how we create content, automate campaigns, and even predict future sales.Here’s the truth:If you’re still doing your marketing the way you did three years ago, you’re already behind.AI gives small businesses access to the kind of insights and automation that used to require big teams and big budgets. It’s levelling the playing field.With the right tools, you can now:Identify your best prospects automatically.Create personalised messages that convert.Save hours each week on admin and content creation.And make marketing decisions based on real data — not guesswork.💡 Segment 2: Why Most Businesses Miss OutMost small business owners know AI is important — but they don’t know where to start.They worry it’s too technical, too expensive, or too complicated.But that’s not true anymore.The challenge isn’t the technology — it’s understanding how to apply it to your marketing so it actually drives results.That’s exactly why I created the Results Mastery AI Advisor.🚀 Segment 3: Introducing the Results Mastery AI AdvisorThe Results Mastery AI Advisor is like having me — with 30 years of marketing experience — available 24/7 to help you grow your business.It’s designed to:Give you step-by-step marketing strategies tailored to your business.Create persuasive marketing copy — from emails to ads to social posts.Build detailed action plans that focus on results and accountability.Recommend the best frameworks, tools, and tactics for your goals.And even help you overcome roadblocks like lack of time, confidence, or clarity.This isn’t just another AI chatbot.It’s a marketing partner trained on decades of real-world business growth results.Just ask it:“How can I get more leads from LinkedIn?”Or “What’s the best way to improve my website conversions?”Or even, “Write me an email to follow up with cold prospects.”You’ll get actionable, proven advice — instantly.📈 Segment 4: Real-World ResultsYou’ve heard me talk about results before — because that’s what matters.Clients I’ve worked with have doubled their sales, increased leads by over 60%, and built sustainable growth systems.As one client put it:“In three weeks of working with Steve, we tripled our leads — from 15 to 45 per month!” Another said:“We grew our business by 80% in a year using Steve’s marketing systems.” Now imagine combining that proven expertise with the speed and power of AI — available anytime you need it.That’s the Results Mastery AI Advisor.🔔 Segment 5: Your Next StepSo here’s my question for you:Are you going to watch the AI revolution happen… or are you going to lead it in your industry?If you want to:Save timeGet clarity on your marketing, andAchieve consistent, measurabl Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailHi, and welcome ot the RESULTS Mastery Podcast, and today I want to talk to you about the two biggest mistakes that 99% of small businesses are making right now.The first mistake? They don’t know what to do. Marketing has changed dramatically with digital platforms and AI, but most business owners haven’t acquired the knowledge they need to succeed in this new world.The second mistake? Even when they do know what to do, they don’t do it consistently enough. They might post on LinkedIn once a week, send an email once every couple of months, or dabble here and there. The truth is — lack of effort and lack of results go hand in hand.In this video, I’ll share why these two mistakes are costing businesses thousands, and what you can start doing today to turn things around.So as you’re listening, I want you to think carefully about your own business. Are you really doing enough? Are you taking enough action, consistently, to drive the results you want?And if the answer is no — then now is the time to change that.If you’d like help creating real, measurable growth in your business, get in touch with me. You can email me at [email protected], call me on 0114 303 2952, or connect with me on LinkedIn at linkedin.com/in/marketingadvice.And if you want to see exactly where your business stands today, take my free self-assessment quiz at results-mastery.com/results-quiz/.Now, let’s dive in…” Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailIf you are a business owner then there is a fantastic book that I can recommend for you. I'm not selling it but you can buy it on Amazon or elsewhere and it's called 'The Road Less Stupid' by a guy called Keith J Cunningham. Keith talks about many different things in the book, but one statement that I really feel would benefit people listening to my Podcast, and who run their own business, is this? "if you want a better business, then you've got to become a better business owner." I think that is so true and yet very few business owners invest any time money and effort in becoming a better business owner. That's probably one of the reasons why 8 out of 10 businesses that start this year will go bust within five years. #resultsmastery #businessgrowthadvice #businesscoachingonline #businessgrowthtips Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWelcome to this epiode of my Results Podcast. In this episode I want to sell oyu something that I think could transform your business for ever. It is called The Results Mastery AI Advisor.With The Results Mastery AI Advisor, you get instant, 24/7 access to proven sales and marketing strategies designed to generate more leads, win more sales, and accelerate your growth.This isn’t just another AI tool.The Results Mastery AI Advisor is lazer focused on small business growth.Unlike generic AI, it comes powered by over 30 years of my hands-on experience helping thousands of entrepreneurs double and even triple their results. All that hard-earned knowledge is embedded directly into the system, making it your personal growth advisor on demand. And here’s even better news:It not only delivers great advice, it also will do the work for you. Ask it to write a newsletter, email campaign, social media posts, blog, or a script for a video. It is like hiring a full time marketing assistant, working for you 24/7, but for £10 per month!Listen to this Podcast and then click on this link:https://resultsmasteryuniversity.com/...I'd love to know what you think?Perhaps you could email me at [email protected] Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailHey there, and welcome back to another episode of 'The RESULTS Mastery Podcast' where we dive deep into the stuff that actually moves the needle in your business.I'm Steve Mills, and if you've been following along, you know I don't mess around with fluffy theory or feel-good nonsense that sounds great but leaves your bank account looking exactly the same.Today, I want to share something with you that came straight out of a talk I gave recently on my RESULTS Mastery six-step programme. And here's the thing - I focused on step number two, which is probably the most overlooked, most underestimated piece of the puzzle when it comes to building a real business.We're talking about consistent communication.Now, before you roll your eyes and think "Oh great, another guy telling me to post on social media every day," hold up. This isn't about being everywhere at once or shouting into the void hoping someone notices.This is about the kind of communication that turns strangers into customers, customers into raving fans, and raving fans into your personal sales force.See, in my 30+ years of helping businesses grow - and I'm talking about taking startups to six figures in twelve months and established businesses to millions in additional revenue - I've seen one pattern over and over again.The businesses that win? They master this one thing.The businesses that struggle, that plateau, that watch their competitors zoom past them? They ignore it completely.And here's what's really going to get you fired up - most of your competition is getting this dead wrong. Which means there's a massive opportunity sitting right in front of you.So whether you're a one-person show just getting started or you've got a small team and you're ready to scale, what I'm about to share with you could be the difference between spinning your wheels for another year... or finally breaking through to the success you've been chasing.And if you're serious about implementing this stuff - I mean really serious about getting results instead of just collecting more information - then stick around until the end. I'll tell you about my Kickstart Programme that's specifically designed for businesses exactly like yours.Let's dive in...Steve Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailOne of the biggest mistakes that I see so often in business is business owners going up to people who they don't know, who are total strangers, and trying to sell them something.In my opinion and based on over 30 years of experience, this is one of the big mistakes that cost small businesses an absolute fortune in lost sales, lost leads and lost opportunities.Instead, they should follow my six-step system for business growth which is outlined in this podcast.For more great tips on sales and marketing, subscribe to my podcast or visit my website at www.results-mastery.comSteve Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWelcome to this episode of 'The RESULTS Mastery Podcast', my name is Steve Mills for the last 30+ years I have been helping businesses to create significant growth. Today I am going to talk about:The RESULTS Success PlanFirstly, what is my RESULTS Success Plan? Well, it is not some kind of secret system that will help you to become a millionaire overnight. What it really is, is a list of eight ideas based on over 30 years of experience helping small businesses to grow. Here they are:1. Know what you wantNumber 1 in every sense of the word is ‘know what you want. If you don’t know what you want, then all roads lead there, and as far as marketing is concerned, there is no clear goal to pursue.One of the points I’d like to make on this is that I believe it’s important to set big goals and it’s also important to write them down and to make sure they’re measurable. A goal to become wealthy or more successful is not really a goal; it’s more of a daydream.2. Plan what you’re going to do to achieve what you wantKnowing what you want is important, but without an action plan for its attainment, it really is almost worthless, and so step two is to create a plan based on what you want and when you want it by.3. Measure your resultsAs the old saying goes, we cannot manage what we do not measure. One of the big things that I talk a lot about is the measurement of sales and marketing. It is absolutely essential to know how many leads you’re creating. How many of those leads turn into meetings, and how many of those meetings turn into sales? There are, of course, many other key performance indicators for you to consider.4. Become a better business owner.One of the best books I’ve ever read is a book by Keith J. Cunningham called The Road Less Stupid. In this book Keith talks about the importance of becoming a better business owner. In fact, he says, “If you want a better business, you’ve got to become a better business owner.”My belief is that this is definitely true, and if you want a better business, you need to start by working on yourself.5. Model SuccessOne way to save time, money and effort in becoming successful is to model success. Let me be clear. I do not mean copy someone’s website or email campaign. What I mean is finding someone who’s got what you want and doing the same things in order to get the same or similar results.For example, in the consultancy industry, one name stands out above all others, and that is Tony Robbins. Tony’s consultancy businesses turn over approximately $7 billion a year. Do you think other consultants could learn something from Tony?6. Embrace technologyOne of the things that I often hear from business owners is, “I’m not very techie”.My advice is to refer to point number four. You need to ‘become a better business owner‘, and that includes embracing technology. Look at it this way: you’ve no doubt heard of AI and like many businesses, you’re probably using ChatGPT.What that means in essence is that you’re using one out of over 10,000 different AI websites right now, and in the future, that’s probably going to be over 100,000. You need to upskill before you get left behind.7. You can’t know everything, so you need to get a mentor, or mentorsThe truth is, no one knows everything about everything, and in business, your expertise is probably operational expertise. In other words, you’re an expert at doing the work that the business does. That could be coaching, accountancy, teaching people how to play tennis, or repairing cars, etc.However, being an expert operationally will probably not alone get you to become successful.You need a mentor or a coach to help you to get to the next level in terms of sales, marketin Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailWelcome to The Results Mastery PodcastWelcome back to The Results Mastery Podcast, where we dive deep into the strategies, systems, and secrets that drive real business results. I'm your host, and today we're tackling one of the most powerful yet underutilised platforms for business growth: LinkedIn.In today's episode, "LinkedIn Mastery," we're going to transform the way you think about social media marketing and lead generation. If you've been struggling to generate consistent leads, feeling overwhelmed by social media, or wondering how to cut through the noise to reach your ideal clients, this episode is specifically designed for you.LinkedIn isn't just another social media platform – it's a goldmine of business opportunities waiting to be unlocked. While most people are posting sporadically, hoping for the best, and treating LinkedIn like Facebook, the real masters of this platform understand that success comes from strategic, consistent action and genuine relationship building.Today, we're going to shatter some myths and reveal the truth about what it really takes to dominate LinkedIn. We'll explore why the magic number for daily posts falls between 10 and 15 – yes, you heard that right – and how this level of activity can exponentially increase your visibility and lead generation potential. I know that might sound overwhelming right now, but I'll break down exactly how to make this manageable and sustainable.But posting alone isn't enough. We're going to dive deep into the art and science of building authentic relationships on LinkedIn. You'll discover how to connect with new people in a way that feels natural and valuable, not pushy or salesy. We'll explore the critical process of moving prospects through the know, like, and trust journey – because at the end of the day, people buy from people they know, like, and trust.How to use the RESULTS Mastery Hub to save you a tonne of time and effort. CLICK HEREOne of the most overlooked aspects of LinkedIn success is the power of one-to-one communication. While everyone else is broadcasting to the masses, the real opportunities lie in those personal conversations, those direct messages, and those meaningful interactions that happen behind the scenes. We'll uncover how to leverage these intimate touchpoints to build stronger relationships and convert connections into clients.We'll also explore the often-forgotten strategy of supporting others in your network. When you share, comment on, and amplify other people's content, you're not just being helpful – you're strategically positioning yourself as a connector and thought leader in your industry. This reciprocal approach to social media can dramatically accelerate your own growth and visibility.Throughout this episode, we'll address the common challenges that hold most professionals back from LinkedIn success: the fear of posting too much, the uncertainty about what to share, the struggle to maintain consistency, and the challenge of measuring real results from your social media efforts.Whether you're a seasoned entrepreneur, a sales professional, a consultant, or anyone looking to leverage LinkedIn for business growth, this episode will provide you with actionable strategies you can implement immediately. We're not talking theory here – we're talking about proven, results-driven approaches that have helped countless professionals transform their LinkedIn presence into a lead-generation machine.So grab your notebook, settle in, and get ready to master LinkedIn in a way that will revolutionise your business results. Let's dive into "LinkedIn Mastery" on The Results Mastery Podcast.DOWNLOAD MY FREE LINKEDIN MARKETING REPORT Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

Send us Fan MailI'm just about to launch what I call a results masterclass. The master classes will run every alternate Wednesday from 12:30 pm to 1 pm UK time. They'll be free to attend and will be targeted at start-ups and one-person businesses, although anyone can attend.Here's What I'm Going To Reveal During This Exclusive Free Training...I'm about to pull back the curtain and show you exactly how I've been using AI to absolutely save time, improve quality and get better sales and marketing results and how you can too.During this jam-packed session, I'm going to walk you through my proven system that's generated millions in revenue across dozens of industries. And here's the crazy part – most people have NO CLUE this stuff even exists.First, I'll show you how to leverage AI for marketing in ways that'll make your competitors' heads spin. I'm not talking about ChatGPT. I am talking about specific tools and strategies that are literally doing the work.Then, I'll do a practical demo of how my mind works and how you can transform your own sales and marketing results. So don't forget to bring questions! Next, I'll walk you through my six-step business growth system that's taken companies from zero to seven figures faster than they ever thought possible. This isn't theory – this is the real deal that's been battle-tested across 23 different industries.And finally, I'll reveal how you can kickstart your business from today. To sign up click here Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website