The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

PODCAST · business

The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

IF YOU WANT REAL RESULTS? Subscribe to THE RESULTS MASTERY PODCAST NOW!Our listeners are doing great!→ John went from £40K to £150K in 12 months→ Sarah doubled her client base without increasing ad spend→ Hamish increased his lead generation from 15 to 20 leads to 75 to 90 leads per month within 3 months→ Vovisa made £5,000,000 from a one-hour consultancy session with Steve→ One company make £46,000,000 from a £150 investment in Steve's LinkedIn trainingWant these kinds of breakthrough results in YOUR business?Look, I'm not here to sell you dreams. I'm here to show you the exact blueprint that's generating massive results for entrepreneurs just like you. No theory. No fluff. Just proven strategies that work.Here's what makes this different: We don't just talk about success – we engineer it. Every episode reveals battle-tested methods that have generated REAL money for REAL busine

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    How protected is your business if something should happen?

    Send us Fan MailI've got something a little bit different for you today. Rather than my usual sales, marketing, and business growth videos, in this one I'm interviewing a good friend of mine and thoroughly nice guy with loads of knowledge and experience in his industry. His name is Joseph Mayanja. Joseph says he's in the protection industry, but just to clarify, he's not a bouncer or running a protection racket; rather, he sells insurance. He is an expert who provides great advice to the small and medium-sized businesses and their business owners. In this interview, he shares his thoughts regarding the mistakes that a lot of business owners make (particularly small business owners with limited budgets). He explains how they can end up in a really difficult situation when something goes wrong because they don't have the critical insurances in place. I hope you enjoy the video, and any feedback is very welcome. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  2. 393

    What marketing works in 2026

    Send us Fan MailThe Six step business development framework:  1. Overcome obscurity - get known by strangers  2. Consistent communication – regular touchpoints  3. Build know/like/trust relationships  4. Generate two-way communication  5. Convert communication into meetings   6. Turn meetings into salesSales Strategy & Conversion Focus- Meeting conversion rate as key leverage point  - Example: Improving from 2/10 to 4/10 meetings doubles business- Importance of objection handling training- Specialisation increases pricing power and conversion  - Hotel specialist vs general marketer example  - Swimming pool specialist vs general builder analogy- Market sizing and niche targeting critical for efficiencyCollaboration Marketing Approaches- Joint events multiply audience reach  - Three partners each bringing 20 people = 60 total attendees  - 40 new prospects for each partner- Allison’s approach: Collaborating with others for unique events  - Accesses partner’s existing circles  - Builds credibility through associationService Offerings & Pricing- Kickstart program: £25/month for startups- Results Mastery program: £500/month- Higher-tier services: £2,000+/month- Average client results: 45% increase in first 12 months- 10,000 businesses worked with to date.Want to know more? Book an online meeting at www.results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    How to use AI to Grow Your Business

    Send us Fan MailAI Fundamentals & Business RealityAI definition clarifiedNot actually intelligent - simulates human cognition through pattern recognitionLLMs predict next best word from preset data; they don’t search internet liveAlready embedded in daily tools (biometrics, social media)Current AI landscapePerfect storm of hype vs practical applicationArms race between platforms (OpenAI, Claude, Copilot, Manus)The market will likely level out in next 12 monthsHuman-AI relationshipAI is an enhancement tool, not replacement for humans. However, someone who knows how to use AI could replace you in the futureHumans still needed for creative/strategic work. AI + humans is the way forwardHumans can delegate predictable, repeatable tasks to AI leaving them to get on with other workStrategic Implementation ApproachProblem-first methodology essentialStop and identify business problems before selecting toolsBuild business case with impact assessmentConsider affected user base size for maximum ROIPharmaceutical company case studyInitial pilot affected small teamReplacement leader identified 10x larger user base opportunityLesson: Map organizational impact before pilotingRisk-value balanceAI creates operational efficiencies and valueAlso exposes new risks (security vulnerabilities, data exposure)Need awareness of risk-value seesawEffective AI Usage TechniquesPrompting best practices using GRIP methodologyGoal - Define what you’re trying to achieveRole - Specify expert persona (Seth Godin, pricing expert, etc.)Instruction - Provide detailed, specific directionsProduct - Define exact output format neededAdvanced prompting strategiesAssessment mode: Ask AI to critique and improve workSocratic prompting for deeper analysisChallenge AI’s thinking with follow-up questionsContext limitationsLLMs lack business-specific contextRequire detailed briefing like new employeeAlways review and refine outputsA big thank you to Ben Raynor of Strategis Sherpas for being on my podcast and for sharing his expertise. Ben’s Services & ContactDiagnostic-first approach for each unique businessTypical process: diagnostic → pilot → wider implementationContact optionsLinkedIn with direct diary bookingEmail: [email protected] initial consultations available at - https://strategicsherpas.com/Ben and his team specialise in identifying 3-5 operational bottlenecks costing time/money/riskBen's Pro If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    If you don't take any risks, then you risk everything...

    Send us Fan MailPeople often tell me that they want to grow their business. When I ask them what they are currently doing to do so, the answer is often "very little." It is a little bit like people who want to lose weight; when you ask them what they do, they say they don't do any exercise, they eat lots of chocolate, and fish and chips is their favourite meal. Things just don't add up. The truth of the matter is that the reason we often don't take action is fear. This could be:1. A fear of failure2. A fear of loss (specifically losing money)3. A fear of what people will say if they find out we have messed upFear is a real detractor of success. I always remember Tony Robbins once saying that "fear" stands for False Evidence Appearing Real. I also have a friend called Andy Tiong who says that fear is really just something that prevents us from doing things; if we live in fear, then we take no action. So, my message to you today is this: if you want to remain where you are, then that's fine. You don't need to do anything. However, "if you always do what you've always done, you're probably going to get what you've always got". I say "probably" because of the world we live in right now. The media is doing a lot of scaremongering about AI. If you don't take that on board because of fear. If you don't spend any time learning the skills that you're going to need to learn as you go forward, then that fear could mean that you are not only going to stay where you are, but you are also perhaps going to fall by the wayside. I say that not to be an alarmist, but because it's true. So, turn fear into action in order to grow your business. If you'd like to work with me, then get in touch by going to results-mastery.com and booking a free, no-obligation initial meeting without any fear. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Why Most Businesses Struggle to Generate Consistent Leads

    Send us Fan MailBefore diving into the six steps, it is worth understanding why so many businesses find lead generation so frustratingly inconsistent. The answer, in most cases, is not a lack of effort — it is a lack of system.Research consistently shows that 80% of sales require five or more follow-up contacts to close, yet the majority of businesses give up after one or two attempts. Meanwhile, 80% of businesses fail within their first five years, often not because their product or service is poor, but because they never built a reliable, repeatable engine for attracting and converting new clients.The businesses that grow consistently are not necessarily the ones with the biggest budgets or the most sophisticated technology. They are the ones that have installed a structured system and execute it with discipline. As Steve puts it: "Hoping things will get better is not a strategy. Action is the key."The six steps below give you that system.The Six-Step System to Generate More Leads and Grow Your BusinessStep 1: Overcome Obscurity — Get Your Business KnownThe first and most fundamental challenge for any business is obscurity. If your ideal clients do not know you exist, nothing else matters. The goal of this first step is to generate a consistent, qualified flow of leads through targeted, multi-channel marketing activity.This does not mean being everywhere at once. Steve is emphatic on this point: focus on just three channels that work for your specific niche, master them, and only then consider expanding. Trying to maintain a presence across every platform simultaneously leads to diluted effort and mediocre results on all fronts.Equally important at this stage is niching down. Specialists consistently command higher prices and attract more targeted leads than generalists. A business that positions itself as a marketing consultant for professional services firms will always outperform one that claims to help "any business" — because the message is sharper, the audience is clearer, and the perceived expertise is higher.Step 2: Consistent Communication — Build Your Reputation Through RepetitionGenerating a lead is only the beginning. The second step is about turning that initial contact into a genuine prospect through consistent, structured communication. This is where most businesses fall short — they make contact once or twice, receive no immediate response, and move on.The data tells a different story. The most successful businesses maintain long-term nurture sequences that keep them front of mind with prospects over months and years. Steve shares the example of a client who purchased after fifteen years of receiving weekly marketing emails — a sale that would never have happened without that consistent, patient communication strategy.The practical implication is straightforward: build an email nurture sequence, commit to a regular communication cadence, and never abandon a prospect simply because the If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    How to double your leads in 90 days

    Send us Fan MailSeminar Overview - Results Mastery“Double your leads and sales in 90 days” seminar delivered by Steve MillsCore premise: all marketing works, but not consistently — the goal is a repeatable, measurable systemAI advocacy: most people use  less than 10% of their AI tool’s capabilityRecommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.Core Framework — Six Steps of Business GrowthSteps 1–3: outbound and awarenessOvercome obscurity — grow your reachable audienceConsistent communication — build know/like/trust over timeReputation building — referrals, content, social proofSteps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime valueKey conversion insight: going from 40% → 60% close rate = 50% business growthLifetime value and referrals are as important as the initial saleKey Marketing Principles CoveredNiche targeting outperforms generalist positioning — specialist commands higher fees and trustFocus on top 3 lead generation channels; master before adding moreLead magnets: offer expertise upfront to attract potential clients (this seminar as example)Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too earlySpeed matters: follow up a lead within 2 minutes if possibleKeep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a clientMeasure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retentionFacebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)Next Steps & Offers for AttendeesFree one-to-one meeting (valued at £250) — book at results-mastery.comFree video marketing audit of attendee’s website (valued at $197) — email Steve with website linkFree marketing assessment tool at results-mastery.com → Free Advice sectionRecording of this seminar sent to non-live viewers (valued at £47)90-day plan outline:Days 1–30: define ideal client, choose top 3 channels, build lead magnetDays 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboardDays 61–90: optimise metrics, cut what isn’t workingPlatform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automationLinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and moreContact: steve@resultsmast If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Introducing The Kickstart business start-up programme

    Send us Fan MailYou Don't Need More Information - You Need a Startup Business Support Programme.You've watched the YouTube videos. You've read the blog posts. You've downloaded the free guides. And yet here you are — still wondering why your marketing isn't generating consistent leads, why your sales feel unpredictable, and why growth feels so painfully slow.Meanwhile, your competitors are signing clients, raising prices, and building momentum. The difference isn't talent. It's not luck. It's that they have business growth advice for new entrepreneurs and a system — and you don't.The problem? Most business coaching costs £500 to £5,000+ per month. When you're just starting out, that's not an investment — it's a gamble you can't afford.That's exactly why I created RESULTS Kickstart.After 30 years of coaching thousands of business owners, Steve saw the same pattern: the people who needed coaching most were the ones who could afford it least. So he built a group coaching programme for small business owners that gives startup founders access to the same proven frameworks, live coaching, and accountability that his £497/month clients get — at a price anyone can afford.https://results-mastery.com/coaching/kickstartSteve If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Scary, Strange and Sexy

    Send us Fan MailI just watched a great video about the "three S's": scary, strange, and sexy.Imagine you are looking to post something of interest on social media. You have a choice of things you could post, comment about, or ask about.Now, imagine you were walking down a street, and when you got to the other end, someone asked you, "Who did you notice when you walked down that street?" You might say, "Well, no one."But now reimagine that there was someone on that street who looked scary. For whatever reason they looked scary; would you notice that person?What about if there were someone on the street that was a little bit strange? They were strange in the way they dressed or the way they walked (maybe they did a funny walk or were dressed like an orange).The third one is sexy. Would you notice someone that is dressed sexy, looks sexy, or is walking sexy (if you can walk sexy, I'm not sure)?The answer for all three is probably yes.If you translate that to social media. Could you write or say something scary, strange, or sexy? If you did, you are probably more likely to get attention by using the three S's than you are if you just post stuff at random.So be scary, strange and sexy on social media, video, podcasts, and e-mail.Just a thought I wanted to share. I think it's a great idea.Want to know more from me? Go to www.results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Why most small businesses are busy, but broke!

    Send us Fan MailIf you are a small business owner, there is a good chance you recognise this feeling: you are working flat out, your diary is full, and yet at the end of the month the bank account tells a very different story. You are busy — but you are still broke. This is one of the most common and most frustrating situations in business, and in this episode of the Results Mastery podcast, Steve Mills explains exactly why it happens and, more importantly, what you can do about it.The Root Cause: Two Numbers That Determine EverythingDespite the many reasons business owners give for their financial struggles, Steve argues that every single one of them comes down to just two things: your costs are too high, or your sales are not high enough. That is it. While reducing costs is always worth exploring — cutting unused software subscriptions, reviewing supplier contracts, tightening overheads — there is a ceiling to how much you can save. You cannot cut your way to prosperity. The real opportunity, and the real leverage, lies in growing your revenue.The Three Sales Metrics Every Business Must TrackAfter 30 years working with over 10,000 clients — from accountants and lawyers to coaches, consultants, and training companies — Steve has identified three key performance indicators that most small businesses either ignore or measure poorly. Improving each one, even by a small margin, creates what he calls geometric growth: compounding improvements that can deliver 40 to 60 percent business growth or more.1. Lead Generation: Know Where Your Leads Are Coming FromThe first metric is deceptively simple: how many leads are you generating, and where are they coming from? Most business owners cannot answer this question with any precision. They know they get some referrals, some repeat business, maybe some networking contacts — but they have no systematic measurement. Without this data, you are flying blind. Tracking your lead sources allows you to double down on what is working and eliminate what is not, immediately improving the efficiency of your marketing spend.2. Lead Follow-Up: Stop Leaving Money on the TableThe second metric is your lead-to-meeting conversion rate — and the single biggest killer of this metric is poor follow-up. Steve describes a scenario that will be painfully familiar to many: a lead comes in, a salesperson makes a couple of calls, and if they cannot get through, the lead quietly dies. No system, no process, no accountability. For businesses investing in paid advertising such as Google Ads, this represents a catastrophic waste of budget. A structured, consistent lead follow-up system — one that does not rely on whoever happens to be available — can dramatically increase the percentage of enquiries that convert into meetings.3. Meeting Conversion Rate: Close More of the Meetings You Already HaveThe third metric is your meeting-to-sale convers If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Closing the sale

    Send us Fan Mail“Let me ask you a question.How many opportunities are slipping through your fingers right now because you’re not closing the sale effectively?In this video, I’ll show you how improving your closing skills can transform your results almost overnight.” the Sale – How to Increase Your Sales by 50% Without Spending a Penny.Let me ask you another simple question.If you’re currently closing four sales out of every ten opportunities, what would happen if you improved that to six out of ten?You haven’t spent another penny on marketing.You haven’t generated any extra leads.But your sales have just increased by 50%. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    You Cannot Manage What You Do Not Measure

    Send us Fan MailOne of the biggest mistakes I see business owners make is this:They are busy marketing… but they have no real idea what is working and what isn’t.In this episode of the Results Mastery Podcast, I tackle one of the most important principles in business growth:You cannot manage what you do not measure.If you want better marketing results, more leads, and higher profits, then you must start tracking the numbers that matter.In this episode, I explain:• Why so many businesses waste money on marketing that doesn’t work• The key marketing metrics every business owner should measure• How tracking your numbers can dramatically improve your results• Simple ways to start measuring your marketing performance todayWhen you begin measuring your marketing properly, something powerful happens. You can identify what works, eliminate what doesn’t, and invest more in the activities that grow your business.And that’s when real progress begins.As one business owner I worked with put it:“Steve helped us change our mindset from having a fixed marketing budget to an open ‘as long as it works’ attitude to marketing and sales.”That is exactly what happens when you start measuring the results.🎧 Listen to the episode here:https://stevemillssresultsmasterypodcast.buzzsprout.com/Subscribe to the PodcastIf you enjoy the episode, make sure you subscribe to the Results Mastery Podcast so you never miss future episodes packed with practical marketing strategies and business growth ideas.Want Help Improving Your Marketing Results?If you’d like help identifying what’s working in your marketing — and more importantly, what isn’t . I’d be delighted to speak with you.Book a free Results Awareness Meeting and we’ll look at your current marketing activity and uncover opportunities to generate more leads, more sales and better results.📅 Book your meeting here:https://results-mastery.com/Or contact me directly:📧 [email protected]📞 0114 303 2952Additional Resources🎙 Listen to the Results Mastery Podcasthttps://stevemillssresultsmasterypodcast.buzzsprout.com/📊 Take the Free Marketing Self-Assessment Audithttps://results-mastery.com/results-quiz/🌐 Visit Results Masteryhttps://results-mastery.com/ If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Consistancy is King

    Send us Fan MailConsistency is king. 👑1. Not talent.2. Not tactics.3. Not luck.Most marketing doesn’t fail because it’s bad. It fails because it’s inconsistent. One week on, three weeks off. A flurry of activity… then silence. Hope instead of process. Consistent marketing, driven by the right systems, is what creates predictable growth.If you want to understand:1. Why most marketing doesn’t work2. Why consistency beats cleverness3. And the three systems you need to make marketing stickJoin me at my free live event:🎯 Why Marketing Doesn’t Work and the Three Systems You Need to Overcome It👉 Register here:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/Stop starting. Start systemising. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    All marketing works, but is does not work all the time

    Send us Fan MailEver feel like your marketing sometimes works… and sometimes doesn’t That’s not bad luck. That’s a lack of a system. All marketing works, but without a structured marketing system:1. You can’t repeat results2. You can’t scale what’s working3. And you’re constantly starting againMost businesses don’t need more marketing. They need a better marketing system. I’m running a free event where I’ll show you:✔ Why most marketing fails✔ The 3 key marketing systems every business needs✔ How to create predictable, measurable growth🎟 Why Most Marketing Doesn’t Work and What to Do About It👉 Save your seat here:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/So stop hoping your marketing works and start engineering it to work.📩 Questions? Email me: [email protected]📞 Or call: 0114 303 2952 If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Random Acts of Marketing Are Killing Your Business Potential

    Send us Fan MailRandom Acts of Marketing May Be Killing Your Business PotentialAre you busy with marketing… but not seeing consistent results?Posting here. Trying ads there. Sending the odd email. It feels like marketing — but it’s often the fastest way to waste time, money, and momentum.In this video, I explain why random acts of marketing quietly sabotage business growth — and what successful businesses do differently.You’ll discover:1. Why “doing more marketing” is rarely the answer2. The hidden cost of unmeasured, disconnected activity3.How to replace chaos with a clear, predictable growth system4. The simple shift that turns marketing into a profit centre, not a frustrationAfter 30+ years helping business owners grow, often in tough markets. I’ve seen this pattern repeatedly. The businesses that win aren’t louder… they’re more focused, more disciplined, and more consistent.👉 If you want marketing that actually works, this video is for you. If you want some free help, then siggn up for my up and coming Results Mastery Live Event.Sign up here - https://results-mastery.com/results-m...🚀 Ready to Improve Your Marketing Results? If you’re serious about turning your marketing into measurable growth:✅ Book a free Results Awareness Meeting📧 Email: [email protected]📞 Call: 0114 303 2952🔍 Take the Self-Assessment Marketing Audit👉 https://results-mastery.com/results-q...🎧 Listen to the Results Mastery Podcast👉 https://stevemillssresultsmasterypodc...🌐 Visit Results Mastery👉 If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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    Why most marketing fails and the three systems that will fix it!

    Send us Fan MailWelcome to the Results Mastery Podcast. In this episode I talk about the importance of systems compared with tactics. I also invite you to a free live Results Mastery event showing business owners how to replace random marketing activity with simple systems that deliver consistent sales and marketing results.Built from 30+ years’ experience helping over 10,000 businesses worldwide move from guesswork to predictable growth.Stop Guessing and Start Growing PredictablyMost business owners are busy, but busy does not equal growth.If your marketing feels random, inconsistent, or hard to measure, this live session will change how you think — and act — forever.Join this live Results Mastery event and learn the 3 marketing systems every growing business needs.✔ Simple to use and learn✔ Practical strategies for quick wins✔ Proven ideas that create better results✔ Designed for coaches, consultants, advisors, trainers and other small businesses✔ Free bonus advisory 121 meeting with Steve MillsTo sign up for the next Results Mastery Live Event for free and online, please click on the link below:https://results-mastery.com/results-mastery-the-3-key-marketing-systems-for-predictable-business-growth/ If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  16. 379

    Turning Your Website Into a Sales Machine:

    Send us Fan MailLet me ask you an uncomfortable question…Is your website actually generating leads and sales, or is it just sitting there looking nice?For most small business owners, their website is supposed to be their hardest-working salesperson. In reality, it often does the opposite:1. Visitors arrive… then leave2. Enquiries are inconsistent3. Traffic doesn’t convert into sales4. The phone doesn’t ring often enough5. And nobody really knows whyIf that sounds familiar, you’re not alone. In fact, you are part of the 99% of businesses that do not win very much or any sales from their website, and it’s exactly why this seminar exists.The real problem with most business websites:After reviewing thousands of small business websites, I see the same issues again and again:❌ No clear message❌ No obvious next step for visitors❌ Weak or missing calls to action❌ No trust-building elements❌ No structure designed to convert❌ No measurement of what’s workingThe result?Lost leads. Lost sales. Lost profit.Your website shouldn’t be an online brochure.It should be a sales machine.What this Podcast will show you“Turning Your Website Into a Sales Machine – The 10 Elements Every High-Converting Site Needs” is a practical, interactive Q&A seminar designed to help you:✔ Understand why visitors aren’t converting✔ Learn the 10 non-negotiable elements of a high-performing website✔ Increase enquiries without increasing traffic✔ Turn your website into a 24/7 lead generator✔ Build trust, credibility and authority instantly✔ Spot quick wins you can implement immediatelyNo jargon. No web designer waffle.Just clear, proven principles that drive real results.Understand what actually drives conversionsMost website problems aren’t technical — they’re strategic.And once you see them, you can’t unsee them.Who this Podcast is for...This session is ideal if you own or run a small business. If you rely on your website for leads or credibility, but you feel your website “should be doing better”. If you want more enquiries without more ad spend and if you are serious about improving sales and profit.If your website isn’t converting, it’s costing you money every single day.What’s at stakeEven a small improvement in conversion rates can mean:📈 More leads📈 More sales📈 Higher profit📈 Better return on marketing spendYou need a website that has more website traffic and converts better.Next steps📩 Email: [email protected]📞 Call: 0114 303 2952🌐 Website: If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  17. 378

    Steve Mills take on the E-Myth by Michale Gerber

    Send us Fan MailPodcast Introduction — The E-Myth & Why Most Small Businesses Don’t WorkWelcome to the Results Mastery podcast with me, Steve Mills. Today, we’re diving into one of the most important business books ever written — The E-Myth by Michael Gerber. If you’ve ever wondered why so many small businesses struggle, burn out, or simply never reach their true potential, this episode is for you.Gerber famously said that most small businesses don’t work… the people who run them do. And that’s the problem.In this episode, I’m going to unpack why so many business owners find themselves overwhelmed, stuck working in the business instead of on it, and constantly spinning plates just to keep things going. More importantly, I’ll share what you can do about it — practical strategies to break free from the “technician’s trap,” build real systems, and create a business that works profitably and predictably without consuming your life.After over 30 years helping over 10,000 small businesses grow, I can tell you this: the principles in The E-Myth are not just theory. They’re real, they’re proven, and when applied properly, they transform results. My clients have doubled, tripled and, in some cases, completely turned their businesses around simply by implementing what Gerber teaches — combined with disciplined execution and continuous improvement. So settle in, get focused, and let’s explore why your business might not be working as well as it should… and what you can do starting today to change that.If you'd like, I can also create:✅ A shorter intro for social media ✅ An outro with CTAs to your website, podcast, or Results Awareness Meeting ✅ A full episode script or show notes Just tell me what you need!Your Standard Offer & CTAIf you’re a small business owner and you want help applying these principles to your business, book a free meeting with me, Steve Mills.📩 Email: [email protected] 📞 Phone: 0114 303 2952 🔗 Marketing Audit: https://results-mastery.com/results-quiz/ 🎙️ Results Mastery Podcast: https://stevemillssresultsmasterypodcast.buzzsprout.com/ 🌐 Website: https://results-mastery.com/ If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  18. 377

    The Future of small business marketing trends in 2026

    Send us Fan MailIntroduction"Imagine your small business not just surviving but dominating in 2026. This podcast is your exclusive sneak peek into the future, uncovering the essential trends and growth strategies that will keep you ahead of the curve. Get ready to future-proof your business and unlock sustained success."The Great Digital Divide: Bridging the Tech GapAI-powered automation: How small businesses can leverage AI for efficiency, from customer service bots to predictive inventory.Hyper-personalisation: Using data to create unique customer experiences and targeted marketing campaigns.Cybersecurity in the spotlight: essential steps for safeguarding sensitive data and building customer trust in a digital-first world.Evolving Customer Expectations: Beyond PriceSustainability as a selling point: How eco-conscious practices and ethical sourcing attract a growing consumer segment.Experience economy: Shifting focus from product to memorable customer interactions and community buildingSubscription fatigue & micro-offerings: Adapting to new consumer habits with flexible payment models and niche product bundles.The Gig Economy and Workforce Revolution - The worldwide small businessHybrid talent models: Integrating freelancers and remote workers into your core team for scalability and specialised skills.Upskilling and reskilling: Investing in your current workforce to meet the demands of emerging technologies and changing job roles.Employee well-being and retention: Creating a supportive work environment to combat burnout and attract top talent in a competitive market.Niche Domination and Local ConnectionHyper-local marketing strategies: Utilising geo-fencing and community events to capture and retain local customers.Specialisation is salvation: identifying and dominating a specific market niche rather than broad competition.Community building platforms: Leveraging social media and online forums to foster a loyal customer base and brand advocates. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  19. 376

    Why and how you need to use AI to grow your business

    Send us Fan MailWhy Every Business Must Understand and Use AI for Marketing SuccessHello, my name is Steve Mills and welcome to the Results Mastery Podcast - the show where we help you achieve measurable growth in your business using proven marketing strategies and practical tools that really work.Today, we’re diving into one of the most powerful shifts in marketing history - the rise of Artificial Intelligence, or AI. And specifically, why understanding and using AI is no longer optional if you want to stay competitive and profitable in business.🎯 Segment 1: Why AI is Transforming MarketingAI has changed everything — from how we analyse customer data to how we create content, automate campaigns, and even predict future sales.Here’s the truth:If you’re still doing your marketing the way you did three years ago, you’re already behind.AI gives small businesses access to the kind of insights and automation that used to require big teams and big budgets. It’s levelling the playing field.With the right tools, you can now:Identify your best prospects automatically.Create personalised messages that convert.Save hours each week on admin and content creation.And make marketing decisions based on real data — not guesswork.💡 Segment 2: Why Most Businesses Miss OutMost small business owners know AI is important — but they don’t know where to start.They worry it’s too technical, too expensive, or too complicated.But that’s not true anymore.The challenge isn’t the technology — it’s understanding how to apply it to your marketing so it actually drives results.That’s exactly why I created the Results Mastery AI Advisor.🚀 Segment 3: Introducing the Results Mastery AI AdvisorThe Results Mastery AI Advisor is like having me — with 30 years of marketing experience — available 24/7 to help you grow your business.It’s designed to:Give you step-by-step marketing strategies tailored to your business.Create persuasive marketing copy — from emails to ads to social posts.Build detailed action plans that focus on results and accountability.Recommend the best frameworks, tools, and tactics for your goals.And even help you overcome roadblocks like lack of time, confidence, or clarity.This isn’t just another AI chatbot.It’s a marketing partner trained on decades of real-world business growth results.Just ask it:“How can I get more leads from LinkedIn?”Or “What’s the best way to improve my website conversions?”Or even, “Write me an email to follow up with cold prospects.”You’ll get actionable, proven advice — instantly.📈 Segment 4: Real-World ResultsYou’ve heard me talk about results before — because that’s what matters.Cl If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  20. 375

    The two biggest reasons for business failure

    Send us Fan MailHi, and welcome ot the RESULTS Mastery Podcast, and today I want to talk to you about the two biggest mistakes that 99% of small businesses are making right now.The first mistake? They don’t know what to do. Marketing has changed dramatically with digital platforms and AI, but most business owners haven’t acquired the knowledge they need to succeed in this new world.The second mistake? Even when they do know what to do, they don’t do it consistently enough. They might post on LinkedIn once a week, send an email once every couple of months, or dabble here and there. The truth is — lack of effort and lack of results go hand in hand.In this video, I’ll share why these two mistakes are costing businesses thousands, and what you can start doing today to turn things around.So as you’re listening, I want you to think carefully about your own business. Are you really doing enough? Are you taking enough action, consistently, to drive the results you want?And if the answer is no — then now is the time to change that.If you’d like help creating real, measurable growth in your business, get in touch with me. You can email me at [email protected], call me on 0114 303 2952, or connect with me on LinkedIn at linkedin.com/in/marketingadvice.And if you want to see exactly where your business stands today, take my free self-assessment quiz at results-mastery.com/results-quiz/.Now, let’s dive in…” If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  21. 374

    If you want a better business, then you need to become a better business owner

    Send us Fan MailIf you are a business owner then there is a fantastic book that I can recommend for you. I'm not selling it but you can buy it on Amazon or elsewhere and it's called 'The Road Less Stupid' by a guy called Keith J Cunningham. Keith talks about many different things in the book, but one statement that I really feel would benefit people listening to my Podcast, and who run their own business, is this? "if you want a better business, then you've got to become a better business owner." I think that is so true and yet very few business owners invest any time money and effort in becoming a better business owner. That's probably one of the reasons why 8 out of 10 businesses that start this year will go bust within five years. #resultsmastery #businessgrowthadvice #businesscoachingonline #businessgrowthtips If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  22. 373

    The Results Mastery AI Advisor

    Send us Fan MailWelcome to this epiode of my Results Podcast. In this episode I want to sell oyu something that I think could transform your business for ever. It is called The Results Mastery AI Advisor.With The Results Mastery AI Advisor, you get instant, 24/7 access to proven sales and marketing strategies designed to generate more leads, win more sales, and accelerate your growth.This isn’t just another AI tool.The Results Mastery AI Advisor is lazer focused on small business growth.Unlike generic AI, it comes powered by over 30 years of my hands-on experience helping thousands of entrepreneurs double and even triple their results. All that hard-earned knowledge is embedded directly into the system, making it your personal growth advisor on demand. And here’s even better news:It not only delivers great advice, it also will do the work for you. Ask it to write a newsletter, email campaign, social media posts, blog, or a script for a video. It is like hiring a full time marketing assistant, working for you 24/7, but for £10 per month!Listen to this Podcast and then click on this link:https://resultsmasteryuniversity.com/...I'd love to know what you think?Perhaps you could email me at [email protected] If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  23. 372

    How to develop relationships with the people on your list

    Send us Fan MailHey there, and welcome back to another episode of 'The RESULTS Mastery Podcast' where we dive deep into the stuff that actually moves the needle in your business.I'm Steve Mills, and if you've been following along, you know I don't mess around with fluffy theory or feel-good nonsense that sounds great but leaves your bank account looking exactly the same.Today, I want to share something with you that came straight out of a talk I gave recently on my RESULTS Mastery six-step programme. And here's the thing - I focused on step number two, which is probably the most overlooked, most underestimated piece of the puzzle when it comes to building a real business.We're talking about consistent communication.Now, before you roll your eyes and think "Oh great, another guy telling me to post on social media every day," hold up. This isn't about being everywhere at once or shouting into the void hoping someone notices.This is about the kind of communication that turns strangers into customers, customers into raving fans, and raving fans into your personal sales force.See, in my 30+ years of helping businesses grow - and I'm talking about taking startups to six figures in twelve months and established businesses to millions in additional revenue - I've seen one pattern over and over again.The businesses that win? They master this one thing.The businesses that struggle, that plateau, that watch their competitors zoom past them? They ignore it completely.And here's what's really going to get you fired up - most of your competition is getting this dead wrong. Which means there's a massive opportunity sitting right in front of you.So whether you're a one-person show just getting started or you've got a small team and you're ready to scale, what I'm about to share with you could be the difference between spinning your wheels for another year... or finally breaking through to the success you've been chasing.And if you're serious about implementing this stuff - I mean really serious about getting results instead of just collecting more information - then stick around until the end. I'll tell you about my Kickstart Programme that's specifically designed for businesses exactly like yours.Let's dive in...Steve If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  24. 371

    The RESULTS Mastery Six Step System for Business Growth

    Send us Fan MailOne of the biggest mistakes that I see so often in business is business owners going up to people who they don't know, who are total strangers, and trying to sell them something.In my opinion and based on over 30 years of experience, this is one of the big mistakes that cost small businesses an absolute fortune in lost sales, lost leads and lost opportunities.Instead, they should follow my six-step system for business growth which is outlined in this podcast.For more great tips on sales and marketing, subscribe to my podcast or visit my website at www.results-mastery.comSteve If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  25. 370

    The Results Business Success Plan

    Send us Fan MailWelcome to this episode of 'The RESULTS Mastery Podcast', my name is Steve Mills for the last 30+ years I have been helping businesses to create significant growth. Today I am going to talk about:The RESULTS Success PlanFirstly, what is my RESULTS Success Plan? Well, it is not some kind of secret system that will help you to become a millionaire overnight. What it really is, is a list of eight ideas based on over 30 years of experience helping small businesses to grow. Here they are:1. Know what you wantNumber 1 in every sense of the word is ‘know what you want. If you don’t know what you want, then all roads lead there, and as far as marketing is concerned, there is no clear goal to pursue.One of the points I’d like to make on this is that I believe it’s important to set big goals and it’s also important to write them down and to make sure they’re measurable. A goal to become wealthy or more successful is not really a goal; it’s more of a daydream.2. Plan what you’re going to do to achieve what you wantKnowing what you want is important, but without an action plan for its attainment, it really is almost worthless, and so step two is to create a plan based on what you want and when you want it by.3. Measure your resultsAs the old saying goes, we cannot manage what we do not measure. One of the big things that I talk a lot about is the measurement of sales and marketing. It is absolutely essential to know how many leads you’re creating. How many of those leads turn into meetings, and how many of those meetings turn into sales? There are, of course, many other key performance indicators for you to consider.4. Become a better business owner.One of the best books I’ve ever read is a book by Keith J. Cunningham called The Road Less Stupid. In this book Keith talks about the importance of becoming a better business owner. In fact, he says, “If you want a better business, you’ve got to become a better business owner.”My belief is that this is definitely true, and if you want a better business, you need to start by working on yourself.5. Model SuccessOne way to save time, money and effort in becoming successful is to model success. Let me be clear. I do not mean copy someone’s website or email campaign. What I mean is finding someone who’s got what you want and doing the same things in order to get the same or similar results.For example, in the consultancy industry, one name stands out above all others, and that is Tony Robbins. Tony’s consultancy businesses turn over approximately $7 billion a year. Do you think other consultants could learn something from Tony?6. Embrace technologyOne of the things that I often hear from business owners is, “I’m not very techie”.My advice is to refer to point number four. You need to ‘become a better business owner‘, and that includes embracing technol If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  26. 369

    How to use social media and LinkedIn to create sales in 2025.

    Send us Fan MailWelcome to The Results Mastery PodcastWelcome back to The Results Mastery Podcast, where we dive deep into the strategies, systems, and secrets that drive real business results. I'm your host, and today we're tackling one of the most powerful yet underutilised platforms for business growth: LinkedIn.In today's episode, "LinkedIn Mastery," we're going to transform the way you think about social media marketing and lead generation. If you've been struggling to generate consistent leads, feeling overwhelmed by social media, or wondering how to cut through the noise to reach your ideal clients, this episode is specifically designed for you.LinkedIn isn't just another social media platform – it's a goldmine of business opportunities waiting to be unlocked. While most people are posting sporadically, hoping for the best, and treating LinkedIn like Facebook, the real masters of this platform understand that success comes from strategic, consistent action and genuine relationship building.Today, we're going to shatter some myths and reveal the truth about what it really takes to dominate LinkedIn. We'll explore why the magic number for daily posts falls between 10 and 15 – yes, you heard that right – and how this level of activity can exponentially increase your visibility and lead generation potential. I know that might sound overwhelming right now, but I'll break down exactly how to make this manageable and sustainable.But posting alone isn't enough. We're going to dive deep into the art and science of building authentic relationships on LinkedIn. You'll discover how to connect with new people in a way that feels natural and valuable, not pushy or salesy. We'll explore the critical process of moving prospects through the know, like, and trust journey – because at the end of the day, people buy from people they know, like, and trust.How to use the RESULTS Mastery Hub to save you a tonne of time and effort. CLICK HEREOne of the most overlooked aspects of LinkedIn success is the power of one-to-one communication. While everyone else is broadcasting to the masses, the real opportunities lie in those personal conversations, those direct messages, and those meaningful interactions that happen behind the scenes. We'll uncover how to leverage these intimate touchpoints to build stronger relationships and convert connections into clients.We'll also explore the often-forgotten strategy of supporting others in your network. When you share, comment on, and amplify other people's content, you're not just being helpful – you're strategically positioning yourself as a connector and thought leader in your industry. This reciprocal approach to social media can dramatically accelerate your own growth and visibility.Throughout this episode, we'll address the common challenges that hold most professionals back from LinkedIn success: the fear of posting too much, the uncertainty ab If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  27. 368

    Introduction to The RESULTS Masterclass

    Send us Fan MailI'm just about to launch what I call a results masterclass. The master classes will run every alternate Wednesday from 12:30 pm to 1 pm UK time. They'll be free to attend and will be targeted at start-ups and one-person businesses, although anyone can attend.Here's What I'm Going To Reveal During This Exclusive Free Training...I'm about to pull back the curtain and show you exactly how I've been using AI to absolutely save time, improve quality and get better sales and marketing results and how you can too.During this jam-packed session, I'm going to walk you through my proven system that's generated millions in revenue across dozens of industries. And here's the crazy part – most people have NO CLUE this stuff even exists.First, I'll show you how to leverage AI for marketing in ways that'll make your competitors' heads spin. I'm not talking about ChatGPT. I am talking about specific tools and strategies that are literally doing the work.Then, I'll do a practical demo of how my mind works and how you can transform your own sales and marketing results. So don't forget to bring questions! Next, I'll walk you through my six-step business growth system that's taken companies from zero to seven figures faster than they ever thought possible. This isn't theory – this is the real deal that's been battle-tested across 23 different industries.And finally, I'll reveal how you can kickstart your business from today. To sign up click here If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  28. 367

    Interview With Debbie Bryon TEDX Speaker - How t0 become a better speaker

    Send us Fan MailThe Speaking Secret That Transformed a Shy Introvert Into a TEDx PowerhouseHere's something that'll blow your mind...A few years ago, Debbie Bryon couldn't even order pizza over the phone without breaking into a cold sweat.Fast forward to today? She's commanding standing ovations on TEDx stages, getting paid five figures for keynotes, and has a waiting list of clients begging to work with her.What changed everything for her?She found her "Big Domino."Debbie was a hairdresser and a good one at that until she had the accident. What accident? I hear you say. The accident that Doctors told her she would be in a wheelchair by the time she's 55. Debbie defied the doctors and medical science, and at the age of 57, she's still walking around totally undaunted. Not only that, but during a recovery from this major car accident, she decided it would be a good idea to cycle across India. What did these two major things do for Debbie? They made her realise that she was more than what she believed she was, and she went from Terrified to Transformational.Before embarking on a speaking career, Debbie was like most people – absolutely terrified of public speaking. She'd rather have a root canal than speak in front of more than two people.But she had something burning inside her. A message that needed to get out."I know I need to speak," she told me during our first conversation. "But every time I think about it, I literally feel sick."Sound familiar?Here's what most "speaking coaches" would tell you: Practice more. Join Toastmasters. Start small.All decent advice... but it's missing the ONE thing that actually matters.The Speaking Secret Nobody Talks AboutAfter working with hundreds of speakers – from complete beginners to seven-figure thought leaders – Debbie discovered something powerful:Great speaking isn't about being perfect. It's about being real.Debbie's breakthrough came when she stopped trying to be the perfect speaker and started being herself. Flaws, quirks, nervous energy, going red and all.That's when everything clicked.Her first TEDx talk? She was nervous, and perhaps she forgot a word or a line, and her voice cracked during the emotional part. However, the audience gave her a two-minute standing ovation.What Does This Mean for You?If you're sitting there thinking you need to get better before you can speak... If you're waiting until you're "ready"...If you think you need more practice, more confidence, or more experience...You're missing the point entirely. The speakers who change lives aren't the ones with perfect delivery. They're the ones with something real to say – and the courage to say it imperfectly.Debbie proved that. And so can you.To find out about her upcoming speakers event, go to Eventbrite. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  29. 366

    How to improve your marketing results, without spending more on marketing

    Send us Fan MailWelcome to the Results Mastery podcast, and I am your host, Steve Mills.Before we dive in, I've got ONE simple request that could literally change everything for you...Hit that subscribe button RIGHT NOW.Seriously – do it before you forget. Because what I'm about to share with you in this episode is so powerful, so game-changing, that you're going to want to come back to it again and again.Here's The Thing That Could Transform Your Entire Business...I'm going to reveal something that sounds almost too simple to be true...Something that's personally made me and my clients **millions of pounds** in additional income...And it all comes down to ONE thing that most business owners completely ignore:Your Headlines.Now, I know what you're thinking..."Steve, headlines? Really? "That's it?"Look, I get it. I was sceptical too when I first discovered this. But here's what happened when I started testing different headlines...My conversion rates didn't just improve by 10% or 20%...They DOUBLED. TRIPLED. And in some cases QUADRUPLED. I made on client £5,000,000 by changing their headlines on an advert. Another increased the number of leads they got from Google advertising from 15 to 20 per month to over 75 per month.The crazy part?Most of these changes took less than 5 minutes to implement.Think about it this way. What if changing just ONE line of text could bring you an extra £10,000 this month? What if it could be £50,000? What if it could completely transform how much money your business makes?Here's my challenge to you:What have you got to lose by listening to this episode? Absolutely nothing.But what you could GAIN... well, that could change everything.Want to find out more about how I can help you to grow your business? Book a meeting with me. CLICK HERE If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  30. 365

    Why don't people buy from me?

    Send us Fan MailWelcome to this episode of the RESULTS Mastery Podcast. My name is Steve Mills and I'm your host. This weeks episode is called...Why don't people buy from me?That's THE question every business owner should be asking themselves... But they don't because here's the thing – most people are too scared to face the real answer.They'd rather keep doing the same stuff that's NOT working than actually dig deep and figure out what's going wrong.But not you. You're here, which means you're ready to get uncomfortable and find the truth.Here's what I've discovered after working with hundreds of business owners: Questions are literally the answer to everything.I'm not talking about wimpy questions like "How's business?" I'm talking about the kind of questions that make you squirm a little bit because they force you to confront reality:• How can I improve my closing rate from 20% to 80%?• What would I need to do to generate an extra £20,000 in the next 30 days?• What's the ONE thing stopping me from becoming wildly successful?• How do I turn LinkedIn into my personal money-printing machine?• What would make me the kind of leader people actually want to follow?These aren't just "nice to think about" questions...These are the questions that separate the winners from the wannabes.The people making serious money ask themselves these questions every single day. The broke ones avoid them like the plague.In this episode, I'm going to walk you through exactly how to use these power questions to transform your business, boost your profits, and completely change your life.Because here's the truth: The right question asked at the right time can be worth more than a university degree, a fancy office, or even years of experience.Like what you hear? Let's get 'rockin' and rollin'. Book a meeting with me, and let's see how I can help you.Here is the link If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  31. 364

    Book your free seat on my RESULTS Marketing Webinar

    Send us Fan MailHere's What I'm Going To Reveal During This Exclusive Free Training...Listen, I'm about to pull back the curtain and show you exactly how I've been using AI to absolutely CRUSH it in marketing... and how you can too.During this jam-packed session, I'm going to walk you through my proven system that's generated millions in revenue across dozens of industries. And here's the crazy part – most people have NO CLUE this stuff even exists.First, I'll show you how to leverage AI for marketing in ways that'll make your competitors' heads spin. I'm talking about specific tools and strategies that are literally doing the work FOR you while you sleep.Then, I'll reveal my lead generation secrets that consistently pull in high-quality prospects like clockwork. These aren't your typical "spray and pray" tactics – this is surgical precision targeting that brings you people who are ready to BUY.Next, I'll demonstrate the exact conversion process I use to turn those leads into paying customers at an 80%+ close rate. (Yeah, you read that right – 80%. Most people are lucky to hit 20%.)After that, I'll walk you through my six-step business growth system that's taken companies from zero to seven figures faster than they ever thought possible. This isn't theory – this is the real deal that's been battle-tested across 23 different industries.Plus, I'll show you how to harvest what I call your "low-hanging fruit"—the money that's literally sitting right under your nose that you've been leaving on the table. Most business owners are shocked when they see how much revenue they've been missing.And finally, I'll reveal my referral marketing system that turns your existing customers into an army of salespeople working for you 24/7. This one strategy alone has doubled revenues for countless businesses.This isn't going to be some fluffy "rah rah" session filled with motivational garbage. This is pure, actionable content that you can implement immediately to start seeing results.Fed up with average results?Brilliant – because I'd like to share something that is game-changing for your business...Look, I've spent 30 years working with serious businesses, generating proper results and transforming struggling companies into market leaders. No fluff, no gimmicks – just proven strategies that deliver genuine, measurable growth.Here's the honest truth: whilst your competition are faffing about with the same tired approaches, you could be leading your market using the exact same methodologies that have delivered outstanding success across countless businesses all over the world.Let's be crystal clear about what's possible:1. Sharp revenue increases2. Smashed sales targets3. Clear market leadership4. Sustainable, profitable growth.Book your free seat here, but only if you:Promise to turn upStay for the full 2.5 hoursAre open to new ideasA If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  32. 363

    How to create more leads and turn those leads into profit

    Send us Fan MailWelcome to The RESULTS Mastery Podcast. This episode is called - "How to Create More Leads and Turn Those Leads into Profit" - the podcast where business growth isn't just theory, it's proven results.I'm your host, Steve Mills, and if you're a business owner, coach, consultant, or advisor who's tired of inconsistent lead flow and unpredictable revenue, you're in exactly the right place.Over the past 30 years, I've worked with thousands of businesses, helping them generate millions of pounds in additional income. Not through complicated funnels or the latest marketing fads, but through my proven Results Mastery system - a framework that focuses on what actually moves the needle in your business.Today, we're diving deep into the fundamentals that most business owners completely overlook. I'm going to share the three core ways to grow any business - and why most people only focus on one of them. We'll talk about why making more offers is the fastest path to more leads, and I'll reveal why ongoing sales and marketing training isn't just helpful – it's absolutely critical if you want consistent, predictable growth.Here's what I know after three decades in business: Your business isn't just about revenue. It's about profit. It's about building something that gives you the freedom and lifestyle you started your business to create in the first place.So whether you're struggling to generate enough qualified leads, having trouble converting prospects into paying clients, or you're simply ready to take your business to the next level, this episode will give you the clarity and actionable strategies you need.If what you hear today resonates with you, I invite you to book a complimentary strategy session where we can dive deeper into your specific situation and create a customised plan for your business growth.Book your meeting hereLet's get started.Steve If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  33. 362

    Nothing but the truth - An interview with former Chelsea player Steve Wicks

    Send us Fan MailHey there, fellow football lovers! This podcast is a bit different from my usual business and marketing episodes.Listen up, because I'm about to share something absolutely incredible with you. We're talking about a story that'll give you goosebumps - a tale of triumph, heartbreak, and pure determination that changed Chelsea Football Club forever.Picture this: It's 3PM on May 23rd, and I am sitting down with none other than former professional footballer Steve Wicks himself. You know, the guy who lived through one of the most dramatic periods in Chelsea's history. And boy, does he have a story to tell in his new book "Nothing but the Truth"!Want to hear something crazy? Imagine being told that your club - yeah, the mighty Chelsea - could literally disappear in two years if you don't get promoted. That's exactly what happened when Chairman Brian Mears dropped that bombshell on a bunch of kids who suddenly found themselves not only in the Chelsea first team, but also carrying the future of the club on their shoulders.But here's where it gets good...These young guns, led by an 18-year-old Ray Wilkins (I mean, come on - 18 years old and captain!), didn't just survive - they THRIVED. They got promoted and knocked the mighty Liverpool (yes, the European champions!) out of the cup with a stunning 4-2 and 3-1 victory, and even showed Manchester United who's boss with a 1-0 win at Old Trafford!This isn't just another football book, folks. It's a tribute to the legends we've lost - Ray Wilkins, Ian Britain, Peter Benetti - heroes who helped write one of the most incredible chapters in football and Chelsea's history.If you've got blue running through your veins, or if you just love a proper football story about beating the odds, you absolutely NEED this book in your life. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  34. 361

    How to win at anything

    Send us Fan MailWelcome to How to Win at Anything, the podcast where we break down the proven strategies behind success in business, marketing, and sales using powerful lessons from sports and life.I'm your host, and I'm passionate about one simple truth: winning isn't accidental. Whether you're closing a million-dollar deal, launching a startup, or competing for market share, success follows a predictable pattern.In each episode, we'll explore our powerful five-step system that's transformed businesses and careers worldwide:1. Decide what you want - Define exactly what winning looks like for you. What you want to achieve and establish clear deadlines that create urgency and focus  2. Produce a plan to win - Together, we'll develop actionable plans with specific KPIs to track progress and maintain accountability3. Measure your results - Because plans mean nothing without kep performance indicators along the way4. Change your approach if it is not working - Einstein said the definition of insanity is doing the same thing again and again and expecting a different result. I see business owners doing the same marketing over and over again or changing from one marketing stream to another without really producing the results that they could.5. Model success - We'll study success patterns from top performers across industries, adapting their winning formulas to your unique situationWhether you're a seasoned entrepreneur, a marketing professional, or just starting your business journey, this podcast delivers practical strategies you can implement immediately.So grab your notebook, because in the next 30 minutes, you'll gain insights that took me years to discover. Let's start winning together.Would you like me to make any adjustments to this introduction? I can modify the tone, length, or focus on specific aspects of your five-step system if you'd prefer.Don't forget to join my community here and subscribe to my podcast. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  35. 360

    My 30 Year Celebration Helping Businesses to Grow

    Send us Fan Mail"Hi, I’m Steve Mills—and this year marks something really special. I’m celebrating 30 years in business. A journey that’s been anything but ordinary.""It all started with a table tennis bat in hand. As a young athlete, I was competing at an Olympic level, constantly pushing for precision, consistency, and high performance.""Those same values became the foundation for my career in business. Over the past three decades, I’ve dedicated myself to understanding what makes companies grow—and how to make marketing truly work.""Whether it was launching marketing campaigns, improving sales strategies, or guiding digital transformations, my mission has always been the same: To help businesses get better results.""I’ve had the honor of working with some incredible people—Matt and Terry Day, Seamus Parfrey, Anthony Hewitt, Jeremy Stock, Tim Solway, Sally Barker from NEC Birmingham, and so many others who trusted me with their vision."And I haven’t done it alone. I’ve been lucky to work with a talented and dedicated team—Miranda, Jemma, and Jackie, who have been brilliant copywriters, marketing assistants, and PAs.And Sam and Siddharth, our go-to for all things web development and digital people. Together, we’ve built platforms, grown audiences, and helped businesses tell their stories online.""My podcast has been another amasing chapter. It’s allowed me to share insights, connect with brilliant minds, and offer value to thousands of listeners.""From websites and webinars to one-on-one coaching—I’ve always believed in being hands-on and results-focused.""I want to thank everyone who’s been part of this 30-year journey—clients, colleagues, partners, and friends. You've made this possible.But this isn’t the finish line. The next chapter is just beginning—and I can’t wait to see what we’ll achieve together." “Steve Mills – 30 Years of Mastery. And the Best is Yet to Come.” steve-mills.com | results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  36. 359

    Why your social media marketing does not work and what to do about it

    Send us Fan MailWelcome to another edition of the Results Mastery podcast. My name is Steve Mills, and I'm your host on this podcast.Ever feel like you're shouting into the void? You've got the perfect filter, the caption you spent 45 minutes crafting, and that hashtag strategy you read about in some marketing blog. Yet the engagement needle barely moves. Your social media presence feels more like a ghost town than the thriving community you envisioned.Welcome to "Why Your Social Media Doesn't Work and What to Do About It" – the show where we pull back the curtain on those frustrating algorithms, expose the myths that are holding you back, and share the strategies that actually move the needle in today's overcrowded digital landscape.I'm your host [Your Name], and each week, we'll dive into the real reasons your social media efforts might be falling flat – and more importantly, the actionable steps you can take to transform your approach. Whether you're a small business owner, a content creator, or just someone trying to build a meaningful online presence, this podcast is your roadmap to social media that actually works.So if you're tired of putting in maximum effort for minimum results, stick around. It's time to stop posting and praying – and start connecting and converting.#SocialMediaTips #DigitalMarketing #ContentStrategy #AlgorithmHacks #EngagementGrowth #SocialMediaSuccess #OnlinePresence #MarketingPodcast #SocialROI #InfluencerTips If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  37. 358

    Get Rich by not Focussing on Getting Rich

    Send us Fan MailWelcome to the RESULTS Mastery Podcast. I am your host, Steve Mills, and thank you for your time today.Today we focus on getting financially rich.  In order to do so you need to focus on getting better."The in this podcast we flip the script on wealth creation. Here's the truth most gurus won't tell you: obsessing over getting rich is exactly what keeps most people broke. The real path to wealth? It's about becoming better - specifically at the fundamentals that actually drive business success.I'm your host, and each week, we'll dive deep into the skills that genuinely build wealth: growing your business strategically, generating quality leads that actually want what you offer, and mastering the art of converting those leads into loyal, paying customers.If you're tired of chasing get-rich-quick schemes and ready to develop the skills that create sustainable wealth, you're in the right place. This isn't about overnight success - it's about building something real that stands the test of time.So let's stop obsessing over bank account numbers and start focusing on becoming better at what truly matters. Your journey to wealth begins with mastery, not money-chasing. Let's get started. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  38. 357

    Listen to this if you are tired of putting lots of effort into social media and creating NO leads or sales

    Send us Fan MailIf you're considering listening to this episode of The RESULTS Mastery Podcast right now, chances are you're SICK TO DEATH of throwing content into the black hole of social media, am I right? Don't worry you are not alone! You're posting, you're showing up, you're doing ALL THE THINGS... but where are the actual leads? Where's the money?Look, I'm going to be straight with you – every second you spend doing what's NOT working is literally costing you cold, hard cash. And I don't know about you, but I'm done watching good businesses waste their time on strategies that flat-out DON'T WORK!Here's the deal: in the next few minutes, I'm going to blow your mind with what's REALLY going on behind those dead-end posts. We're talking game-changing stuff that's going to flip your social media strategy on its head!You know what's crazy? Just last month, one of my clients was exactly where you are now. Frustrated. Stuck. Ready to quit social media altogether. But after implementing what I'm about to show you? BANG! Their leads TRIPLED in just 14 days!This isn't some theoretical BS or recycled "tips and tricks". This is the real deal - the exact blueprint that's creating REAL RESULTS for REAL BUSINESSES RIGHT NOW!But here's the urgent part – this strategy won't work forever. Why? Because once everyone catches on, the advantage window closes. That's why you need to pay attention NOW.So if you're finally ready to turn those worthless likes into actual paying customers... if you're done with the social media hamster wheel... if you're serious about exploding your business...Hit that play button RIGHT NOW! Not later. Not tomorrow. NOW! Because in 15 minutes from now, you'll be kicking yourself for not knowing this sooner! Let's make those social media posts actually PUT MONEY IN YOUR POCKET!Want to know more about how I can help you? Book a meeting hereSubscribe to my YouTube Channel here If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  39. 356

    How to increase your sales in the next 6 months

    Send us Fan Mail"Want to double your sales in the next 180 days? What I'm about to share will transform your business forever, but you need to act fast because this strategy won't work the same way once everyone catches on.Hey there, revenue rockstars! I'm Steve Mills, and over the last 30 years I've helped thousands of businesses skyrocket their sales using a revolutionary approach that's both simpler and more effective than traditional methods. What makes this different? While most sales experts push complex frameworks that take years to master, I'm going to show you how to boost your sales in just six months using proven techniques that actually work in today's market.Here's the thing - 67% of businesses are still using outdated sales strategies from the pre-digital era, and they're leaving money on the table every single day. But that's about to change for you. In this podcast series, we're diving deep into the exact blueprint that helped my clients increase their sales by an average of 312% in just half a year.You'll discover the three fatal mistakes most businesses make when trying to grow their sales (I bet you're making at least one of them right now), the secret psychology behind high-ticket sales that nobody talks about, and my proprietary "RESULTS Mastery Framework" that turns cold prospects into eager buyers.Whether you're a startup founder looking to hit your first million or an established business aiming to scale to eight figures, this podcast series is your roadmap to explosive growth. Each episode is packed with actionable strategies you can implement immediately – no fluff, no theory, just real results.Ready to transform your sales game? Let's dive in. This is 'How to Grow Your Sales in the Next Six Months', and you're about to discover exactly how to make the next 180 days the most profitable in your business history."Want to know more? CLICK HERE If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  40. 355

    30 Years of Brutally Honest Business Advice in 38 Minutes

    Send us Fan Mail"Welcome to the Results Mastery Podcast, the show where we cut through the noise, ditch the fluff, and focus on what actually works in business. I’m Steve Mills, and for over 30 years, I’ve been helping businesses grow, scale, and maximize their profitability. Today’s episode is a special one. I’m packing three decades of brutally honest business advice into just 60 minutes. No nonsense. No theory. Just real, hard-hitting strategies that I’ve seen work time and time again. If you’re tired of excuses, ready to take action, and serious about growing your business, then stick with me—because this episode might just be the most valuable hour you spend this year. Let’s dive in!"StevePS... If you want to watch on video, click here. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  41. 354

    Why Fedex paid someone $10,000 for 30 seconds of their time

    Send us Fan MailResults Mastery Podcast Episode: Why FedEx Paid Someone $10,000 for 30 Seconds of Their Time In this episode of the Results Mastery Podcast, we uncover a fascinating real-world example of the power of expertise, speed, and knowing your worth. Discover why FedEx, one of the world's biggest logistics companies, willingly paid someone $10,000 for just 30 seconds of their time—and what this means for your business. We’ll break down the lessons behind this story, including: ✅ Why expertise often matters more than time spent on a task ✅ The value of problem-solving speed in business success ✅ How small business owners can apply this mindset to increase revenue and profits Join us as we explore how to position yourself as an expert, charge what you’re truly worth, and accelerate your business growth with strategic thinking. Listen now and start mastering your results! If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  42. 353

    AI - The Biggest Change in the world since the Internet

    Send us Fan MailWelcome to Results Mastery, the podcast where we dive into the tools, strategies, and mindset that help you unlock extraordinary results in both your personal and professional life. I’m your host, Steve Mills, and in today’s episode, we’re going to talk about a revolution that’s quietly reshaping the world: Artificial Intelligence, or AI as it is often called. Now, if you’re like most people, you’ve probably heard about AI everywhere – in the news, in your favorite apps, and maybe even at the dinner table. But here’s the thing: AI isn’t just another tech trend. It’s the biggest change the world has seen since the advent of the Internet itself. Today, I’ll explain why AI is so monumental, what it means for your business and your life, and how you can harness its power to accelerate your success. Whether you’re just getting started with AI or you’re already exploring its possibilities, this episode is packed with insights that can help you take your results to the next level. So, let’s get started—welcome to Results Mastery! If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  43. 352

    Interview with Vicki Robb of Context Marketing - Steve and Vicki discuss what businesses do wrong in their marketing and what they should be doing in 2025

    Send us Fan MailWelcome to another episode of the Results Mastery Podcast, where we delve into strategies that drive business growth and profitability. I'm your host, Steve Sales, and today we have a special guest joining us: Vicki Robb, Co-Founder and Director of Context Marketing Consultancy. Vicki is a seasoned marketing operations consultant specializing in delivering business growth and efficiency through strategic improvements.In today's discussion, we'll explore the common pitfalls businesses encounter in their marketing efforts and, more importantly, what they should be doing to thrive in 2025 and beyond. Many companies, regardless of size, often make critical mistakes such as neglecting to define a clear target audience, which can lead to ineffective marketing campaigns Others may overlook the importance of a unique selling proposition, causing them to blend in with competitors As we look ahead to 2025, the marketing landscape is evolving rapidly. Businesses need to adapt by embracing artificial intelligence, which is becoming an essential tool for personalized customer experiences Additionally, the way consumers search for information is changing, with voice search and AI-driven search engines gaining prominence Vicki brings a wealth of experience in helping businesses navigate these challenges. Her consultancy focuses on auditing marketing operations and strategically delivering improvements to drive growth Together, we'll discuss actionable insights to help your business avoid common marketing mistakes and implement forward-thinking strategies to stay competitive in the ever-changing market.So, whether you're a small business owner or a marketing professional, this episode is packed with valuable information to help you master your marketing efforts. Let's dive in!To find out more from Vicki click here. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  44. 351

    Do you have a dream?

    Send us Fan MailMy name is Steve Mills, and I am the narrator of the Results Mastery Podcast. Welcome to another energizing episode of the Results Mastery Podcast, where I dive deep into the key elements that can propel your business and personal growth. Today, we're exploring a concept that's been the backbone of success stories for centuries: the power of setting goals—an integral part of transforming dreams into tangible realities.Episode Title: Do You Have a Dream?In this episode, we unravel the importance of setting clear, compelling goals. Imagine your life as a journey—you wouldn't set out on a road trip without a destination in mind, right? Similarly, in business or any pursuit, having a defined endpoint is crucial. A compelling future doesn't happen by accident; it’s crafted with intention, vision, and strategic planning.Join us as we discuss not just setting any goals, but setting the right ones—goals that ignite your passion and push you to new heights. Whether you're a seasoned entrepreneur or just starting out, today’s insights will help you align your actions with your deepest ambitions, ensuring that your efforts lead to real, impactful success.Get ready to be inspired and equipped with the strategies you need to transform your vision into a reality. Let's dive in and empower your journey towards greatness, one goal at a time.Remember, every successful individual started with a dream, followed by a goal. What’s yours? Tune in and let’s make it happen! If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  45. 350

    "Why Small Business Marketing Does Not Work and What to Do About It".

    Send us Fan MailHello and welcome to 'The RESULTS Mastery Podcast.'. I'm your host, Steve Mills, and thank you for your interest. You will not regret it!You are welcome to watch the podcast on video, or if you would rather listen on audio, you can do that here:https://stevemillssresultsmasterypodcast.buzzsprout.com/Today's Podcast Episode is called: "Why Small Business Marketing Does Not Work and What to Do About It".Welcome to an enlightening episode designed to help small business owners tackle the all-too-common challenges they face with marketing. In this episode, we delve into the seven critical reasons why marketing often doesn’t yield the desired results for small businesses and, more importantly, offer practical strategies to turn these obstacles into stepping stones for success.Episode OverviewIntroduction: We begin by setting the stage with an understanding of why marketing feels daunting for small businesses. Unlike large corporations, small businesses often lack dedicated marketing teams, leading to missed opportunities and inefficiencies in how they handle their marketing efforts.Reason 1: Marketing Simply Does Not Get Done Many small businesses find their day filled with operational tasks, leaving little time for marketing. It's a common pitfall where the urgent overshadows the important. Reason 2: Not Enough Marketing Gets Done The sporadic nature of marketing attempts is another reason small businesses fail to see results. Reason 3: Marketing is Done By People Who Don't Know What to Do It's challenging for owners who are not marketing experts to navigate this crucial aspect of their business. We share insights on leveraging educational resources and simple training to empower business owners and their teams to execute marketing strategies more effectively.Reason 4: Businesses Try to Do Too Many Different Things The mistake of spreading efforts too thin across various marketing tactics dilutes effectiveness. We discuss the concept of focusing on one or two strategies to generate measurable outcomes before experimenting with more diverse approaches as expertise grows.Reason 5: They Settle for Average Settling for generic marketing can mean missing out on creating a unique brand identity. This segment emphasizes the need for small businesses to find their unique voice and boldness in differentiating themselves from competitors.Reason 6: A Lack of Measurement Without tracking the performance of marketing efforts, businesses cannot make informed decisions. We highlight the simplicity of using basic analytics tools to monitor marketing effectiveness and adapt strategies based on what the data reveals.Reason 7: Poor Use of Technology Harnessing the right technology can amplify marketing efforts significantly. Conclusion: We wrap up by inspiring small business owners to view marketing as an exciting opportunity for growth rather than a daunting challenge. By understanding and implementing sol If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  46. 349

    How do I create compelling lead magnets to attract more prospects?

    Send us Fan MailWelcome to the Results Mastery podcast, I am your host, Steve Mills. In this podcast, we delve into strategies that help you achieve success in your business, focusing on how to make more profit and sales. In today's episode, we're diving into the art of creating compelling lead magnets, which is a must-have tool for attracting more prospects to your business. Whether you’re just starting out or looking to refine your strategies, this episode is packed with actionable insights to enhance your lead generation efforts.Creating effective lead magnets involves understanding your audience's needs and delivering immense value upfront. We'll explore various types of lead magnets, like resource guides, checklists, and short reports, and how each can be tailored to meet the specific interests of your ideal clients. Throughout our discussion, we'll cover the significance of diversification in your lead magnets to engage a broader audience and share the latest techniques to optimize your reach.Don't miss out as we reveal essential tips and creative approaches to developing these marketing assets, ensuring they are not just attractive but also serve as a robust entry point into your business ecosystem. Join us as we guide you through the steps to elevate your marketing strategy and draw in the prospects that matter most. Let's get started on transforming your lead magnets into powerful tools for lasting impact! If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  47. 348

    Why social media does not create leads and sales and what to do about it

    Send us Fan MailIntroduction:Welcome to this edition of the RESULTS Mastery Podcast. This edition is a transformative exploration of social media marketing, where we address the pivotal question: "Why Your Social Media Isn't Working, And What To Do About It?" Whether you're struggling to convert followers into customers or just looking to enhance your digital presence, this podcast is for you.In today's hyper-connected world, a common pitfall many businesses fall into is turning social media platforms into mere broadcasting tools. If you've been tirelessly posting content hoping to capture the attention of passersby in the vast crowd of the internet, you're not alone. Millions of people are doing this and most are winning little, or no business doing so. But there's a more effective approach—a strategy that shifts the focus from shouting to talking and connecting.Join us as we uncover the biggest mistake in social media marketing: The overemphasis on posting. We’ll delve into why creating genuine relationships and engaging in meaningful dialogues with your audience can transform your social media strategy.Discover how understanding your followers’ needs can lead to powerful business insights and stronger customer relationships.This episode is not just about doing social media; it's about doing it right. Let's dive deep into actionable strategies that'll propel your social media efforts from noise to impactful engagement. Tune in to learn how you can turn your digital platforms into thriving communities that support and sustain your business growth.Want more help from me? Set up a free 121 online meeting by clicking here If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  48. 347

    Mastering Marketing: The Three Essential Focus Areas for Unprecedented Success

    Send us Fan MailWelcome to another empowering episode of the RESULTS Mastery Podcast—the show where we transform your aspirations into achievements. I'm your host, Steve Mills, and I am ready to guide you through today’s riveting topic. Today's episode is titled ""Mastering Marketing: The Three Essential Focus Areas for Unprecedented Success"." We'll unravel the strategies and insights tailored to fuel your marketing success, ensuring you not only reach but exceed your business goals. There are three very powerful drivers of human action and emotion: health, wealth, and relationships. We all do things for one of two reasons: to move away from pain and to move towards pleasure, and in this episode, we'll explore: Health: We all know that our health is probably the most important thing in our lives. The last thing we all want to be is the richest man in the graveyard. We also don't want to be incredibly wealthy and incredibly divorced. How could you use the motivation of health to get people to take action and buy your services or products? Wealth: In a similar way, there's no point being incredibly healthy and poor at the same time. I remember hearing from Tony Robbins once when he said wealth makes you more of what you already are. In other words, if you're a kind and generous person, you've got more to be kind and generous with. If you're a mean and fearful person, you've got me more to be scared of losing, and so again the question is, how can you motivate people to want to be more successful financially, and how could you use that in your marketing? Relationships: There's very little point in being wealthy and healthy if you don't have someone to share that with. That might be a partner, children, other family, or friends. The question for you is how could your product or service enable you to improve your clients relationships with the people that matter most to them? So, whether you're a seasoned entrepreneur or just starting your journey in the marketing world, today's discussion is set to provide you with actionable insights and inspiring moments. Grab your headphones, settle in, and let's embark on a journey to master the art of marketing together. Remember to subscribe to the RESULTS Mastery Podcast for more episodes that drive results and mastery in your personal and professional life. Together, let's transform your visions into reality. Don't forget, if you want to know more from me, then you can book a meeting using the link below, and don't forget to subscribe to my podcast and YouTube channel. https://www.resultsmasteryhub.com/consultationsmartbooking  If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  49. 346

    Do you want to become more successful?

    Send us Fan MailIntroduction: Cultivating Success by Investing in YourselfHello and welcome to today's Results Mastery Podcast episode. I am your host, Steve Mills.In this podcast, we dive into a timeless piece of wisdom that can transform the very fabric of your career and personal development journey. Inspired by the legendary Jim Rohn, today's discussion revolves around a profound principle: "Work harder on yourself than you do on your job." This mantra holds the key to unlocking a successful, fulfilling, and impactful life.The Essence of Self-DevelopmentAt the heart of this principle lies the idea that while hard work and dedication at your job are important, the greatest returns come from the investments you make in yourself. By continuously learning, growing, and evolving, you become better equipped to tackle the challenges of your career and personal life. Personal development fuels career success, enhances creativity, and improves your ability to adapt to changing environments.Why Self-Improvement MattersWorking harder on yourself than on your job is not a call to neglect professional responsibilities. Instead, it is about empowering yourself with the skills, mindset, and resilience needed to excel in any field. When you enhance your personal capabilities, you naturally improve your professional performances. This holistic approach ensures you're not just surviving but thriving in all aspects of life.Personal Growth Leads to Professional Excellence: As you broaden your knowledge and skills, you bring more value to your role. This can lead to promotions, new opportunities, and the ability to influence positive change within your organization.Resilience and Adaptability: Continuous self-improvement helps you develop the resilience needed to face adversity and the agility to adapt to shifting circumstances, making you indispensable in any work environment.Enhanced Creativity and Innovation: Engaging in new learning experiences stimulates your creative thinking and problem-solving abilities. This is essential for innovation, a key driver of success in today's fast-paced world.Practical Steps to Work on YourselfHere are several actionable steps to start investing in your personal development:Set Clear Personal Goals: Define what you want to achieve both personally and professionally. Creating clear, actionable goals gives you a roadmap to follow and helps measure progress.Commit to Lifelong Learning: Whether through formal education, online courses, reading, or seeking mentorship, make learning a constant in your life. This not only broadens your horizons but also keeps you competitive.Embrace Change and Take Risks: Pushing the boundaries of your comfort zone facilitates growth. Embrace change and be willing to take calculated risks that align with your personal and professional aspirations.Cultivat If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

  50. 345

    Business Advice - Steve interviews Abi Selby Founder of www.spabreaks.com

    Send us Fan MailWelcome to The RESULTS Mastery Podcast, where ambition meets action and dreams transform into reality! Join your host, Steve Mills, as he navigates the ever-evolving landscape of business growth in 2025. This episode is your go-to guide for igniting success and harnessing the power of innovation and strategy to propel your business forward. This compelling episode of the Results Mastery Podcast, we delve into the remarkable story of Abi Selby, an inspiring entrepreneur who transformed her start-up into a thriving business with a staggering turnover of over £30,000,000. Abi's journey is one of resilience, innovation, and strategic foresight.Join us as Abi recounts the highs of her flourishing business and the swift challenges she faced when the unprecedented Covid-19 pandemic struck, forcing the closure of hotels and spas nationwide. Despite this daunting setback, Abi's determination and ingenuity propelled her to not only survive but also rebuild her business stronger than ever before.Throughout the interview, Abi candidly shares the strategies and actions she deployed for success, as well as the hurdles she overcame along the way. Get ready to absorb invaluable insights and actionable tips from Abi’s wealth of experience as she outlines how she navigated through tough times with unwavering resolve and strategic pivoting.Whether you're an aspiring entrepreneur or a seasoned business owner, Abi's story will inspire and equip you with the tools needed to thrive in the face of adversity.For those looking to experience rejuvenation, visit Spa Breaks to book your next spa retreat.To further enrich your journey towards mastery and discover more transformative insights, explore Results Mastery.Tune in to this episode and be prepared to be inspired by Abi’s phenomenal journey!Feel free to adjust or add any elements that align with your podcast's tone or message. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website

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ABOUT THIS SHOW

IF YOU WANT REAL RESULTS? Subscribe to THE RESULTS MASTERY PODCAST NOW!Our listeners are doing great!→ John went from £40K to £150K in 12 months→ Sarah doubled her client base without increasing ad spend→ Hamish increased his lead generation from 15 to 20 leads to 75 to 90 leads per month within 3 months→ Vovisa made £5,000,000 from a one-hour consultancy session with Steve→ One company make £46,000,000 from a £150 investment in Steve's LinkedIn trainingWant these kinds of breakthrough results in YOUR business?Look, I'm not here to sell you dreams. I'm here to show you the exact blueprint that's generating massive results for entrepreneurs just like you. No theory. No fluff. Just proven strategies that work.Here's what makes this different: We don't just talk about success – we engineer it. Every episode reveals battle-tested methods that have generated REAL money for REAL busine

HOSTED BY

Steve Mills

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