What Matters More? What You Know or Who You Are?

Send us Fan MailThere was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.It’s a seductive promise: learn more and you’ll have more money and success. It’s especially seductive if your success is based primarily on your reputation as an expert or your mastery of a particular skill.I’ve found, however, that after a point, what you know is far less important than who you are.Here's what I learned when a client engagement did NOT go well.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.