What Most Sellers Get Wrong About PPC Budgets After Holidays

Send us Fan MailMany sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads.Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu#AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Should You Adjust PPC Budgets Manually in Q1?00:11 – Why Bids Are More Important Than Budgets00:33 – How Amazon Handles Budget Spikes01:00 – Bids, Clicks, and Conversion Strategy After Holidays01:37 – Should PPC Strategy Be Long-Term or Short-Term?02:27 – Lifetime Value vs. One-Time Purchases in PPC03:13 – When Losing Money on Ads Makes Sense03:42 – Matching Strategy to Market Size and Product Type03:47 – Calculating Break-Even ACOS After Holidays04:19 – Why Break-Even May Shift in January________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show