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What Motivates B2B Customers To Become Advocates? episode artwork

EPISODE · Feb 22, 2024 · 27 MIN

What Motivates B2B Customers To Become Advocates?

from What It Means: A Forrester Podcast · host Forrester

Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate.

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What Motivates B2B Customers To Become Advocates?

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How long is this episode of What It Means: A Forrester Podcast?

This episode is 27 minutes long.

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This episode was published on February 22, 2024.

What is this episode about?

Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy...

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