EPISODE · Mar 15, 2026 · 29 MIN
EP87: What Nobody Tells You About Building a Nutrition Business Online
from The Nutrition Business Show · host Charlyn Ooi
Most dietitians assume that if they’re experienced, qualified, and good at what they do, clients will naturally find them online.But the online world plays by completely different rules.In this episode, I share five hard truths I wish someone had told me before I started building my business online, lessons learned after nearly a decade in business and coaching over 1200 dietitians and nutritionists to start and scale their online practice.Inside the episode, I unpack:✨ Why building online is a completely different game and what actually works✨ Why credentials open the door, but trust is what converts ✨ Why saying "I'm not salesy" is costing you clients, and how to reframe it completely✨ How imposter syndrome quietly sabotages your pricing and why undercharging repels the clients you actually want.✨ Why being busy isn’t the same as building a business and the simple systems required to turn attention into consistent revenue.If you’ve been showing up online but struggle to attract clients, this episode will help you understand why and what actually needs to change.Here’s How I Can Help You:🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.
What this episode covers
Most dietitians assume that if they’re experienced, qualified, and good at what they do, clients will naturally find them online.But the online world plays by completely different rules.In this episode, I share five hard truths I wish someone had told me before I started building my business online, lessons learned after nearly a decade in business and coaching over 1200 dietitians and nutritionists to start and scale their online practice.Inside the episode, I unpack:✨ Why building online is a completely different game and what actually works✨ Why credentials open the door, but trust is what converts ✨ Why saying "I'm not salesy" is costing you clients, and how to reframe it completely✨ How imposter syndrome quietly sabotages your pricing and why undercharging repels the clients you actually want.✨ Why being busy isn’t the same as building a business and the simple systems required to turn attention into consistent revenue.If you’ve been showing up online but struggle to attract clients, this episode will help you understand why and what actually needs to change.Here’s How I Can Help You:🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more →📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooiReview and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.
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EP87: What Nobody Tells You About Building a Nutrition Business Online
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