What Not To Outsource

It's pretty easy to identify the work that ought to be outsourced. But some work is different. Some work defines you. It's the thing people talk about; it's the the reason they come to you instead of your competitor. Sure, you can hand it off, but you run the risk of sub-optimal results. You run the risk of losing the thing that keeps people referring to you, coming back to you, or saying nice things about you: your secret sauce.