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EPISODE · Jun 10, 2026 · 14 MIN

What People are Really Craving Right Now

from Field Trip Marketing · host Kirsten Jordan

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like.In this episode Kirsten Jordan takes you on a field trip into a shift she has been noticing, looks at five patterns showing up on social media right now, and asks one question that might change how you think about what your marketing is actually saying to people.This is the Field Trip Marketing way. Go out, notice something, ask what it means. And bring it back.Let's connect:Instagram: @FieldTripMarketing.caSubscribe to the Field Trip Marketing NewsletterWork with me as your marketing coach!

Episode metadata supplied by the publisher feed · Published Jun 10, 2026

What this episode covers

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way. People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like. In this episode Kirsten Jordan takes you on a field trip into a shift she has...

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How long is this episode of Field Trip Marketing?

This episode is 14 minutes long.

When was this Field Trip Marketing episode published?

This episode was published on June 10, 2026.

What is this episode about?

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.People are craving the tangible. The...

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