What People REALLY Want To Buy From You

"I told John Nemo I thought he'd be some boring, pole-up-his (read end), corporate suit and tie guy because he teaches LinkedIn.""Turns out he is hilarious, fun, and LOUD."I just got back from a Mastermind Event at a fabulous lake resort in Coeur d'Alene, Idaho.It was hosted by top copywriter Ray Edwards and featured a small group of high-level online marketers, entrepreneurs and business owners.I earned my way into that room of top performers by helping Ray launch his Copywriting Academy online course a few months back.Among the many lessons I learned inside that meeting space was a reminder of the "online" version of John Nemo versus the "real life" version of John Nemo.For those who only know me via my LinkedIn profile photo, and the fact that I'm a LinkedIn Trainer, it could lead them to believe I would be a certain way.(Boring, stiff, etc.)My LinkedIn profile photo, for example, has me in a suit and tie.Confession: That is the ONLY time I've worn a suit and tie in the past 5 years!LESSON: My online profile / persona was NOT matching up to the "real life" version of John Nemo.One of the many big takeaways I had during my time in Idaho was realizing that people do not buy your product or service.They buy you.They buy how you make them feel.They buy the story you are telling.They buy the likability, prestige or result that comes with being a part of your client base.For example, I once met a debt collector who was a big fan of Motivational Speaker Tony Robbins.And, when I asked him about what events or products of Tony's that he'd bought or used, he replied,"I know Tony. I've walked on fire with Tony. Tony has changed my life."This guy didn't buy Tony Robbins' products or events - he bought Tony Robbins!See how this works?The same is true for you - especially if you are a Business Coach, Consultant or anyone else who is the "face" of your business and brand online.Make sure that, whenever possible, your online presence and your content reflects your true personality, communication style and passion.Otherwise, people might mistake who you really are and dismiss you before they ever get a chance to know, like and trust you.It is a critical lesson to be reminded of, and one I hope you take to heart!P.S. I've had a lot of Business Coaches and Consultants asking me how they can translate their "personal" or "face-to-face" style of relating into their online marketing efforts.One of the BEST ways I've found for this, believe it or not, is Webinars!In fact, I went ahead and put together an all-new, complimentary training specifically for Business Coaches and Consultants on this very topic.FREE TRAINING: How To Grow Your Coaching or Consulting Business, Generate Quality Leads and Build Your Client Base with Webinars!REGISTER HERE: https://webinarsthatwork.net/coaching-webinar/I actually went so far as to share the exact words, phrases and strategies successful Business Coaches and Consultants use when pre-qualifying leads, booking discovery calls and enrolling clients into a program using Webinars.Make sure you check it out!