What questions should you ask your customers? Elliot Begoun of The Intertwine Group

In this podcast, Elliot Begoun, who as Principal of The Intertwine Group consults emerging food and beverage brands on gaining distribution, covers major brand-building concepts. He discusses the importance of identifying your ideal consumer and their unmet need as well as crafting a consistent and engaging brand persona and story. Elliot also touches on valuable resources for business growth such as qualitative, promotional, and syndicated data.