What recent media layoffs mean for PR agencies

In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.   They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audiences through alternative channels.   Emphasizing the importance of setting realistic client expectations and embracing creativity, they highlight the need for agencies to adapt and innovate amidst industry changes.