What Reddit and TikTok Reveal About Patient Behavior (and How to Use It)

Patients aren’t just Googling symptoms anymore. They’re watching videos and joining online communities to find real answers from real people. In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy.Tune in to Discover:The real reason Reddit is a gold mine for patient sentiment and raw insightsWhat TikTok can teach you about content format, tone, and trustHow to “borrow the tone” from these platforms without being on themWhat agentic AI is—and how it can help automate your strategyActionable tips to make your content feel more native, authentic, and scalableWhether you're ready to start exploring new platforms or just want smarter ways to use what you're already doing, this episode gives you the why and the how.