What Salespeople Should Know About Overcoming B2B Outbound Call Jitters

Call is also a noun where people are forced into dialogue. You cannot call someone and expect the other person not to say anything. Combining the words "cold" and "call", you have a recipe for total call reluctance, at least on the side of the salesperson. It will be very difficult for salespeople to make outbound calls if the above is on salespeople's minds.