What SEOs should learn about UX from web designers

Laura Iancu joins Search with Candour to talk about the growing crossover between SEO and UX and how we should all thinking about “search experience optimisation” (SXO) instead of traditional SEO.Follow Laura:Searchpedia: https://searchpedia.co.uk/LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/Bluesky: https://bsky.app/profile/searchpedia.bsky.socialTikTok: https://www.tiktok.com/@searchpediaChapters00:00 Intro trailer01:37 Introduction03:53 Why SXO matters05:05 Building a common language09:44 How often to have these conversations13:17 Sell the value, to get buy-in17:55 Show, don't tell25:26 Go beyond best practices30:27 Take a culture-first approach to research34:33 The benefits of heatmaps36:57 UX basics for SEOs41:41 Designers should stay flexible42:43 SEO basics for design teams44:52 AI search shifts47:30 Testing LLM Visibility48:44 Laura’s perfect website51:16 A dream of smarter site search54:33 Personalisation vs bots01:00:01 Recommendations: Actionable tip01:01:47 Recommendations: Tools and software01:03:49 Recommendations: Books and games01:10:31 Where to find Laura01:11:45 Episode wrap-up