What SEOs should learn from Product Development

In this episode of Tech Bound Conversations, I talk to Malte Landwehr (VP of Product at Searchmetrics, a German SEO platform) about: 0:00 How Germans show their love by forcing foreigners to drink Club-Mate. 3:50 How Malte transitioned from one of the most respected German SEOs to product development 9:20 The SEO agency Malte started that lead to a boot camp in Greece. 21:11 Malte's fake Twitter accounts 26:09 Why Malte wanted to "get out of SEO" 28:36 Being data-informed vs. data-driven 31:47 How Malte and his team came up with a product strategy for Searchmetrics 34:55 The tools Malte and his toom use on a day-to-day basis 41:00 What Malte learned from SEO for Product? 46:55 How SEOs can better collaborate with Product 51:02 Why SEO should be under Product and not Marketing 54:25 How Product can better collaborate with SEO 56:12 What Malte has changed his mind about in terms of SEO now that he's "out" www.kevin-indig.com/tech-bound/ https://twitter.com/MalteLandwehr #seo #product #software #saas #techbound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com