What Should I Do About Invalid Clicks in Amazon PPC?

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New Podcast Alert: Better Advertising with BetterAMS 2:33 Invalid clicks and click fraud on Amazon 6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate 12:54 Differences between this report & Google’s version 15:07 Wish for the future of this report & forecasting 17:41 How will we use this report? 19:02 How did we get started in Amazon PPC? 28:00 The importance of the fundamentals 33:37 Birds interlude 34:24 How has Destaney’s learning style changed? 36:30 Abundance mindset for the win! If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Where to find Destaney, BetterAMS Better Advertising with BetterAMS Podcast Amazon Key Metrics: What Do I Track & How Do I Influence It? Amazon’s Unboxed Conference 2022 Gross and Invalid Clicks Metric Report Evolving Thoughts: Total ACOS For Amazon Advertising in 2022 Get Total ACOS Data with Ad Badger App “Outliers: The Story of Success” (book) 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin