What skateboarding can teach you about marketing - with Newcastle University's Matt Horne

Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-suite Privacy, under-18 targeting, and the reality of higher-ed marketing Hustle early, balance later: a career path from radio ads to paid and organic "Rate My Skate": learning in public, experimentation, and finding flow. *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "0af14d7a-9fd1-4d4d-9d5d-e0454983f403" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant"> Listen, learn, and maybe pick up a board. *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "54b456e7-1df6-4193-818c-088242ff4f2f" data-testid= "conversation-turn-3" data-scroll-anchor="false" data-turn="user">