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What the heck does "positioning" actually mean? episode artwork

Jun 8, 2023 14 min

What the heck does "positioning" actually mean?

from B2B Growth Hosted by Sweet Fish

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline. April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post: https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&utm_medium=member_desktop Connect with us: James: https://www.linkedin.com/in/jamescarbary/ Benji: https://www.linkedin.com/in/benji-block/

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What the heck does "positioning" actually mean?

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This episode was published on June 8, 2023.

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