What the heck does "positioning" actually mean?

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline.April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post:https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/