10-Minute Revenue Operations with Nomadic Chad

Why does all your email go straight to spam?Chad interviews Jack Hayes, founder of Profit Jack Enterprises, about why most cold outreach fails and how his “coffee shop/watch” approach uses natural, human language, clear context, and problem-first framing to lower resistance without being pushy. They dissect Jack’s LinkedIn message to Chad, discuss common pitfalls like forced casual copy and bad enrichment, and explain why Jack aims to send a single message and avoid follow-ups, InMail, and connection-note pitches. Jack shares his system for combining LinkedIn activity filtering (via Sales Navigator’s “active in last 30 days”) with email and ads, plus email warm-up, inbox volume limits, and why reply-rate tracking is unreliable due to pixels. They cover automation risk, bans, VPN/location issues, and how Jack uses Manus to generate personalized proposal pages and ROI calculators.---Jack Hayes is the founder of Profit Jack Enterprises.Jack's LinkedIn: https://www.linkedin.com/in/jack-hayes-075566111/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Cold DM That Worked00:44 Watch Theory Outreach01:35 Common Outreach Mistakes02:45 Context First Not Pitch04:57 Breaking Down The DM07:53 AI Plus Human Voice09:00 One Message Strategy10:45 Scaling Outreach Tech14:45 LinkedIn Before Email17:26 Email Tracking Changes19:26 LinkedIn As Feedback Loop25:09 Sales Navigator Active Filter28:58 Measuring LinkedIn Responses32:16 Local Versus Scalable Offers35:11 Local Market Reality Check36:07 Pricing and Value Framing38:14 PE Rollups and Remote Plans40:20 Profit Jack Offer Breakdown43:02 AI and Authentic Marketing47:37 LinkedIn Automation Risks55:34 Manus Proposal Workflow01:01:58 Sales Feedback and Closing01:05:09 Where to Find Profit Jack

Chad and Tyson discuss how business owners are confused by “AI this, AI that,” and why many are questioning traditional CRMs like Salesforce and HubSpot as better, simpler options emerge. They debate what a CRM really is beyond a database, why enterprises build complex lead-to-provisioning systems that smaller companies may never need, and how AI is lowering friction so leaders can execute ideas with agents rather than layers of people. They cover risks of mega-platforms and fragile “build-your-own” stacks, the move toward headless/API and MCP-driven orchestration (especially with Claude), and practical RevOps work like auditing tool spend, fixing domain/email health, and implementing multi-channel sequencing. Chad also explains using a podcast as a non-needy outreach offer and predicts more in-person, trust-based selling amid AI noise.---Tyson Parody is a Revenue Systems Architect and founder of Sixty North.Tyson's LinkedIn: https://www.linkedin.com/in/tyson-parody-078a40184/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 AI Hype Reality Check00:39 Beyond Salesforce HubSpot01:51 Vibe Coding a CRM02:27 CRM Jobs Lead Deal Renew05:09 Mega Platforms vs Modular06:39 Headless APIs Agent Layer07:48 Slack as New CRM09:36 Reevo and Modern Prospecting10:54 Podcast as Outreach Engine15:09 AI Rips the Middle27:35 Build vs Buy Fragility30:55 Tool Stack Audits and ROI33:06 Domain Health Quick Wins34:06 Tool Stack Buckets and ICP35:43 Who He Serves36:17 Picking Clients With Goals37:11 Go To Market Language39:03 Analog Trust Selling41:22 BDR Stack And Tracking44:54 Outbound Without Burning Domains48:21 LLMs Change Buying53:45 AI Stack Orchestration01:00:20 Security And Governance Pushback01:05:59 Market Shift And Closing

Why's it so tough to get hired right now?Chad interviews Lauren Szuchan, a three-time President’s Club sales performer who pivoted from SaaS sales into launching her recruiting agency, PClub Talent, focused on placing AEs for tech and SaaS firms. Lauren says sales success starts with conviction in what you sell and explains her pivot came from selling to recruiting agencies, noticing how manual recruiting can be and how strong recruiters are “salespeople first,” selling both candidates and clients. They discuss today’s shift to an employer’s market with widespread layoffs, tighter role requirements, and the challenges of screening hundreds of applicants, including AI-tailored resumes. Lauren shares what makes candidates stand out—strong LinkedIn presence, short video intros, and resumes with clear metrics (quota, ACV, verticals, rankings). She also describes solopreneur surprises, the value of a LinkedIn network, why new grads should start in-person, and how directness and EQ helped her win in sales.---Lauren Szuchan is the founder of PClub TalentLauren's LinkedIn: https://www.linkedin.com/in/lszuchan/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Sales Success Mindset00:57 Pivot Into Recruiting03:05 Recruiters As Sellers05:09 Recruiting Control Challenges06:37 Layoffs Shift The Market10:54 Tightening Hiring Requirements13:11 Broken Application Process14:35 Recruiter Screening Fatigue18:13 Video Replies That Stand Out20:08 AI Resumes And What Works22:23 Resume Metrics That Matter24:06 Resume Metrics That Matter25:30 AI Resume Tailoring27:32 Content Ideas And Cleanup29:29 Why Go Solo31:36 Business Reality Checks34:01 When Entrepreneurship Fits35:39 Build Your Audience38:44 President Club Traits44:26 Is Sales For You46:39 Start In Person49:17 Where To Find Lauren

How do you parse the AI signal from the AI noise?Chad interviews Britni Borrelli about revenue growth and AI noise in the marketplace. They discuss being in an AI-rich but AI-confused era where companies claim an AI strategy that is really siloed tools or “custom ChatGPT,” creating paralysis; Brittany argues AI must sit on smart data and simplify work across departments. She shares practical uses like Gamma.app for faster content creation, Claude for structured thinking, and Whisper for transcription, while warning that AI can’t replace human judgment, relationships, or leadership. Britni outlines her background (a decade at Tableau pre/post Salesforce acquisition and five years at Yelp pre/post IPO), her people-first, operational approach, and hiring/enablement practices, and critiques Salesforce complexity while pointing to AI-native CRMs and tools like Aurasell.---Britni Borrelli is the VP of Global Sales Strategy for MitratechLauren's LinkedIn: https://www.linkedin.com/in/britniborrelli/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps 00:28 Pavilion Community Shoutout03:20 AI Rich But Confused05:20 RevOps Integrator Reality Check07:13 Favorite AI Tools Gamma Claude10:42 C Suite AI Misuse And Klarna15:14 Meet Brittany CRO Backstory20:12 People First Leadership24:35 AI For Admin And Data Hygiene27:33 Consolidation After Acquisitions31:52 Build Vs Buy In AI Era36:34 What A CRO Really Does39:44 AI Noise and Pricing41:58 Rethinking C-Suite Roles44:35 Connector Leadership Pivot49:22 Hiring and Team Balance52:04 Human Context vs AI56:54 Salesforce and CRM Future01:01:59 Layoffs and Consolidation01:09:08 Hiring in an AI Market01:15:22 Interviewing for Uplift01:19:36 Closing and Where to Connect

Chad interviews Lauren Mischke, Head of RevOps at Sunday (restaurant tech expanding in the US), about how to start a career in revenue operations. They cover how RevOps pay scales—from roughly $75K–$120K entry level to $120K–$175K mid-level and $200K+ at director with bonus—and why RevOps can drive outsized revenue impact. Lauren explains RevOps as the modern name for an old problem: aligning siloed sales, marketing, CS, and finance by “owning the truth.” They discuss why companies hire RevOps as they scale (from Slack-friendly startups to needing governance and a revenue operating system), common early-stage mis-hires (BizOps/doers vs leaders), and the value of fractional strategy plus doers. They address AI as a workload offset—not a fix for bad data—plus recommended foundations (spreadsheets, CRM basics, delivery/project methods), career leverage from recognizable logos/consulting, and traits that indicate a good RevOps fit.---Lauren Mischke is the Head of Revenue Operations at SundayLauren's LinkedIn: https://www.linkedin.com/in/lauren-mischke/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps Career Intro00:24 New Role at Sunday01:05 What Sunday Builds01:49 Brand Names That Click02:28 RevOps Salary Ranges04:08 Host Salary Reality Check06:24 Where RevOps Came From07:48 Owning the Truth11:37 Why Companies Need RevOps13:30 Early Stage Hiring Trap17:34 Capacity and Headcount Fix21:01 Fractional RevOps Strategy21:58 AI and the Hiring Market24:08 How to Use AI Well26:28 AI as Automation Upgrade27:30 AI for Faster CRM Builds28:05 AI Use Without Excuses28:16 Building Fast RevOps Systems28:43 RevOps Consulting Mindset30:35 When RevOps Is Missing31:43 CRO Versus RevOps Debate34:05 RevOps Job Market Demand35:37 Career Pedigree And Networks39:52 Learning RevOps Skills Stages46:39 From Customer Facing To Ops48:58 Start With Spreadsheets First51:33 Projects To Build Experience53:36 Are You A RevOps Fit55:09 Closing And Where To Connect

If you're one of the one BILLION LinkdedIn users out there, you're likely doing it wrong.Chad interviews Beatrice, a LinkedIn ghostwriter serving B2B tech founders, about what founders miss when they ignore LinkedIn: visibility that leads to clients, opportunities, investment, and “being in the room.” They discuss why posting company updates like booth photos often fails, and why content should prioritize the audience with useful ideas and documented viewpoints. Beatrice shares her path from Romania to the UK to Barcelona, how she began freelancing in copywriting, and how viral posts led clients to ask her to write for them, including an M&A client whose non-salesy intro post generated two deals totaling $50,000. They unpack personal brand vs influencer, the importance of clear positioning and audience language, why podcasts and long-form build trust, how ghostwriting differs from generic copywriting, and Beatriz’s TRUST framework: Take position, Reach, Unmistakably you, Serve, Time.---Beatrice Vladut is a LinkedIn ghostwriter and event speaker. Beatrice's LinkedIn: https://www.linkedin.com/in/beatricevladut/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet Beatriz00:27 Why LinkedIn Matters01:47 Stop Posting Updates03:24 From Zero to Growth06:22 Founder Inbound Goals07:27 Beatriz Origin Story10:04 One Post Two Deals11:54 Algorithm Versus Audience16:58 Personal Brand Explained20:51 Influence Not Influencer22:30 Podcast Visibility Flywheel28:52 Onboarding New Founders30:15 Positioning That Lands34:26 Premium Ghostwriting Value36:43 Copywriter Versus Ghostwriter39:17 Standing Out In Noisy Markets43:16 Founder Title Inflation43:45 Vet Your Marketer46:43 Show Dont Tell Proof48:03 Influencer Attention Trap50:33 Play To Strengths53:02 Authority Shot Strategy57:35 Thought Leadership Over Photos59:44 Avoid AI Slop01:02:26 Storytelling Framework01:06:46 TRUST Brand Framework01:11:51 Signals And Reverse Engineering01:17:11 Time Commitment And Ghostwriting01:19:36 Where To Find Beatrice01:20:31 Final Thanks And Subscribe

Chad interviews Abe, a Brooklyn native living in Israel, about what “good sales” looks like today versus the outdated “always be closing” mindset. Abe argues the lasting truth is relentless drive and “always be prospecting,” while the modern approach is acting as a trusted advisor, qualifying hard, and disqualifying bad fits even after heavy outreach. Chad shares lessons from shifting from RevOps into agency ownership, including stating price early to avoid doing free work, separating networking from selling, and building pipeline through content and consistent touchpoints. Abe explains his work helping $1M–$5M founder-led businesses hire their first salesperson by acting as a fractional VP of sales: recruiting full-cycle talent, setting compensation (typically $50K–$70K base), implementing basic tools like a CRM, establishing accountability and KPIs, and promoting ongoing training.---Abe Braha is fractional VP of Sales and founder of Ice BreakerAbe's LinkedIn: https://www.linkedin.com/in/abe-braha/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Good vs Bad Sales02:40 Always Be Prospecting06:26 Qualify and Disqualify08:47 Networking Without Results10:51 Build Pipeline and Process14:57 What Abe Actually Does16:20 Hiring First Sales Rep21:38 Talent and Prospecting KPIs26:04 Compensation Reality Check33:47 Tools CRM and Enrichment38:16 AI CRM Planning38:50 CRM Migrations Simplified40:02 Tools for Accountability42:00 Sales KPIs That Matter45:01 Reverse Engineering Targets47:32 Training That Works50:01 Jordan Belfort Lessons53:36 Brooklyn to Israel Story57:23 Life in Israel Culture01:03:01 Meaning and Family Life01:05:38 Wrap Up and Where to Find Abe

Chad interviews Parker McCumber, a former Army captain and current National Guard officer turned leadership and team-development consultant, about why many successful business owners struggle to lead as their companies grow. Parker argues leaders often hide behind busyness, overcomplicate systems, and fail to be present with their teams, and he teaches simplified, military-inspired practices like mission briefs, commander’s intent and end state, backward planning, defined “left and right limits,” and after action reviews to drive clarity and continuous improvement. They discuss leading from where you’re most effective, relationship-based leadership, making logical data-driven decisions over emotional ones, and diagnosing cultural and morale issues by interviewing employees and identifying trends. Parker shares his focus on helping seven-figure-plus companies—especially $5M–$10M—remove leadership bottlenecks, sometimes through equity-based consulting via Mission Ready Systems.---Parker McCumber is an Executive Coach, Military Leader, and AuthorParker's LinkedIn: https://www.linkedin.com/in/parker-mccumber/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Military Backgrounds00:27 Why Leaders Fail01:53 Simplify Leadership Systems03:50 Hiding Behind Busyness04:54 Lead From the Trenches08:10 Coast Guard to Corporate Shock11:05 Logic Over Emotion11:51 Coaching Nervous VPs15:59 Swim Lanes and AARs18:25 AAR Questions and KPIs20:31 Feedback Builds Trust23:49 Consulting Offer and Fit27:52 Russell Brunson Case Study31:22 When Staff Fail Leaders33:37 Extreme Ownership Limits36:17 Extreme Ownership Truths36:31 When Stars Become Managers38:28 Coaching Systems That Work39:51 Sports Coaching Analogy41:28 Leader Who Inspired Me44:59 Weight Leaders Carry47:48 Human Connection At Work51:03 Spotting Fake Values53:33 Diagnosing Morale Problems59:14 Fixing The Ivory Tower01:03:55 Consulting Packages And Purpose01:06:58 Who I Help Most01:10:27 Selling Leadership Help01:12:42 Where To Find Parker01:13:11 Final Thanks And Wrap

Chad and Monica Stewart (founder of MSP Consulting) criticize common “SDR bro” cold outreach reframes as ineffective, arguing real prospecting success often comes from product/brand awareness and consistent, human communication. They highlight Gong and Lovable as examples of companies that encourage employees to build personal brands, keeping the company top-of-mind and making sales conversations warmer. Monica says many B2B SaaS clients (roughly $1M–$10M ARR) now ask how to build a LinkedIn presence that generates pipeline, contrasting it with expensive events that produce low-quality “leads,” and calling LinkedIn a 24/7 conference. She outlines a system: map and regularly activate networks for introductions, then use B2B social via four activities—content, commenting, connecting, and conversations—plus content pillars (POV, teaching, and a personal theme) to create consistent momentum that supports outbound later.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 SDR Bro Advice Fails01:44 Why Gong Wins Cold Calls03:05 Personal Brands Drive Growth06:58 LinkedIn vs Events ROI10:53 TikTok Shift and Timing15:42 LinkedIn Content Is Easy17:54 Pipeline From LinkedIn Leads20:04 Evergreen Demand Mindset23:19 Map Network for Intros28:52 Four Pillars of B2B Social31:10 DMs and Engagement Strategy35:08 Curate Feed and Authenticity37:19 What to Post38:05 Three Post Types38:13 Point of View Pillar44:49 Teaching Pillar49:11 Personal Content Pillar51:07 Series and Broad Appeal55:33 Commenting Strategy01:00:23 Connection Requests01:03:07 DMs and Flywheel01:06:39 Targeted Outbound Layers01:11:49 Wrap Up and Where to Find

You might be looking at your CRM wrong.Chad interviews Ryan, a longtime HubSpot operator and Head of RevOps at FirstTouch, about why HubSpot wins for many SMB to mid-market companies. Biggest qualities are usability, faster onboarding, and a unified data platform across marketing, sales, and service—contrasting Salesforce’s enterprise customization and governance strengths. Ryan explains his education business Hubcessed (newsletters, bootcamps, and an attribution course) and how First Touch integrates with HubSpot workflows to operationalize human-in-the-loop LinkedIn outreach so reps approve queued messages inside contact records while RevOps scales plays like webinar follow-up and engagement-based targeting, working alongside Sales Navigator. They discuss AI noise, the need to clean data and processes before AI, emerging CRM automation via call-context tools like AskElephant, using Claude MCP connectors across tools, LinkedIn automation safety, and why attribution is inherently imperfect but directionally useful to prove marketing’s revenue impact.---Ryan Gunn is the Head of RevOps for FirstTouch Ryan's LinkedIn: https://www.linkedin.com/in/ryanagunn/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins00:43 Marketing Ops Origins01:46 Salesforce Dream Stack04:01 One Platform Promise04:57 iOS vs Android Debate06:21 Hubcessed Training Business08:49 First Touch RevOps Role11:02 Who Its For12:13 Human in Loop Workflow15:37 Plays Webinar and Engagement16:47 Sales Navigator Integration17:40 Defining Social Strategy19:00 HubSpot Migrations and Mistakes21:13 Enterprise Scale Reality22:45 HubSpot Pitch for CEOs24:48 Specializing as RevOps25:53 Freelance Market Dynamics28:31 CRM Competition Landscape29:02 AI Noise and Opportunity31:06 AI CRM Hype Check33:31 Data First Then AI34:58 Note Takers Inside CRM37:28 Call Prep and Follow Up38:29 Podcast CRM Workflow41:30 Claude MCP Connectors45:18 Agentic Daily Task System48:39 Automating Busywork Scripts51:00 Why AI Sounds Generic53:12 LinkedIn Automation Safety56:05 Attribution Compass Not Map59:06 Where to Find Ryan

You can build a great company. But your next customer still won't know who you are.Chad interviews MJ Jandl, a former CEO and two-time CRO who helped scale one company to $750M before its acquisition. They talk about what $5M–$40M leaders misunderstand in today’s go-to-market landscape. MJ argues SEO is harder, paid ads are costlier, and growth now depends on trust built through content and personal / “operator” brands, especially on LinkedIn. They discuss AEO and LLM citations (Semrush: Reddit #1, LinkedIn #2), why LinkedIn content can rank highly on Google, and why many executives resist posting due to fear of judgment and “valley of cringe.” MJ explains Stanley (under Stan) as an AI “head of content” built to help operators create non-generic content using ambient context, and shares fundamentals and tactics: build community via targeted engagement, avoid AI slop, use receipts, and write posts that both create connection and deliver usefulness.---MJ Jaindl is the GM of Stanley For Business MJ's LinkedIn: https://www.linkedin.com/in/jaindl/Learn more about Stanley For Business: https://www.stanleyforbusiness.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 GTM Has Changed01:10 SEO to Trust Content03:27 LinkedIn and AEO Rise09:40 Operator Brand Defined12:46 Why Leaders Avoid Posting19:15 Meet MJ and Stanley22:58 From Exit to Content25:45 Audience as Credibility33:41 Receipts Over Platitudes37:25 Content for Serious Execs41:03 Humanizing Executive Brands42:18 AI Wins CFO Story45:31 Engagement Builds Community48:33 Avoiding AI Slop52:55 Feeding AI Your Context58:09 Two Rules Great Posts01:05:01 Hooks Start With I01:11:18 Better Writing Less Words01:15:39 Final Takeaways Next Steps

Is going viral on social media the only way to grow your business?Chad interviews Colin Stewart-Perreault about why entrepreneurs and CEOs should take social media seriously as the attention economy shifts and audience becomes currency. Colin argues it’s not too late to grow on platforms like Instagram, but founders can’t just post sales pitches; they need narrative, entertainment, and pattern interrupts while building an audience aligned with (but not identical to) their ICP. He shares tactics behind a viral LinkedIn post by stacking hooks (proven viral content, topicality, aspirational imagery, curiosity gap, “AI” keywording, and a single-comment CTA) and explains balancing “pancakes for waffles” reach with follow-up value and systems that funnel attention into expertise and offers. They discuss creator skill-building, CEO objections, parasocial trust, LinkedIn’s growth dynamics, channel diversification, newsletters for owned audiences, heavy repurposing, and using short-form content for data and audience segmentation.---Colin Stewart-Perreault is a social media strategist and the founder of MBTM Social Colin's LinkedIn: https://www.linkedin.com/in/colinstewartperreault/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Attention Matters00:36 Is Instagram Too Late01:29 Audience vs ICP02:33 Entertainment Beats Ads04:32 Stacking Hooks Breakdown08:43 Viral Then Value12:26 Segmentation and Repeat Winners16:02 Creator Skills Compound17:45 CEO Objections and Trust20:17 Parasocial Explained22:14 Personal Brand to Celebrity24:12 LinkedIn Easy Mode29:58 Diversify and Own Audience34:17 Newsletter Without Writing36:29 Repurpose Everything37:54 Repurpose Across Formats38:39 Short Form Data Wins39:33 Clips Earn Attention40:28 Podcast Distribution KPIs43:27 LinkedIn Growth Reality45:16 Rapid Posting Experiment46:10 Shorts Testing Hooks48:15 Choosing The Right Clients52:41 Megan Brand Makeover57:26 Authentic Not Oversharing01:01:31 Tagline That Converts01:07:25 Profile Funnel Strategy01:10:24 Wrap Up And Where To Find

You're probably not telling your company's brand story right.Chad interviews Eric, founder of Liger Marketing, about why he recommends HubSpot for non-enterprise companies as a simpler way to consolidate marketing and sales systems, support long B2B decision cycles, and create consistent touchpoints that help sales teams. Eric explains who benefits most from HubSpot and introduces BATCOM—Branding, Awareness, Traffic, Conversion, Optimization, Measurement—as a framework for finding growth bottlenecks, arguing companies skip brand and awareness too often. He describes Liger’s focus on complex B2B challenger brands, typically $10M–$100M revenue, emphasizing business-first strategy, ROAR mapping, and aligning systems with strategy and culture. They discuss PESO media order, why awareness differs from traffic, examples like Chick-fil-A and Starbucks as brand promise and culture, naming and color selection, and how AI should enable experts rather than replace them.---Eric V. Holtzclaw is the CEO of Liger MarketingEric's LinkedIn: https://www.linkedin.com/in/eholtzclaw/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins01:25 Who HubSpot Helps03:40 Funnel vs Loop04:43 Liger Origin Story07:04 Challenger Brands Focus07:53 RevOps Buzzwords Rant10:03 BATCOM Framework11:46 Marketing Skill Sets13:46 Brand First in AI19:03 PESO and 90 Day Plan23:06 Long Form Content Engine25:26 Awareness vs Traffic30:49 Conversion to Measurement33:29 Culture Must Match Brand33:53 Chick-fil-A and Starbucks38:02 Starbucks Brand Shift39:14 Employee Culture Decline40:36 Tech Versus Experience42:08 Service Level Expectations44:50 Challenger Brand Goals46:48 AI Hype Reality Check50:04 Jobs Consulting Future01:04:00 Strategy Versus Systems01:07:21 Naming Search Semantics01:11:40 Color Logo Simplicity01:16:06 Closing Where To Find

What's better than hitting 7-figures in tech sales? How about we just buy and sell the whole company.Chad interviews Aaron, a former software developer and enterprise sales leader who moved into investment banking. Aron shifted from selling million-dollar software deals to selling companies for eight and nine figures, and later became CEO by acquiring a 120-person German business. Aaron explains his firm’s focus as a 30-person lower middle-market investment bank doing sell-side M&A, buy-side advisory, and financings for SaaS, software, AI, and tech-enabled services, typically working with CEOs, boards, CROs, and CFOs. They discuss how executives can build generational wealth through equity during acquisitions, negotiating visibility and option grants, and using external offers as leverage. Aaron shares key SaaS sale metrics (growth rate, profitability, churn), how to run a disciplined sale process, why consolidation/fragmentation is constant, and how AI is reshaping operations, roles, and valuation expectations among large acquirers.---Aron Bohlig is the Managing Partner, ComCap LLCAron's LinkedIn: https://www.linkedin.com/in/bohlig/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 From Tech Sales to Banking01:05 Buying a CEO Seat01:58 Advising SaaS Exits Today03:45 Career Moat Through Networking06:54 Generational Wealth in Deals09:00 Negotiating Equity Retention12:41 Why Options Matter14:57 Firm Focus and Sweet Spot17:27 Competing Without Big Brand22:23 MSP SaaS Exit Readiness26:00 Valuation Multiples and Plan B26:55 Running the Sale Process28:16 Exit Season Marketing Moves30:41 Hidden Acquisition Costs30:56 Surviving an Acquisition32:15 PE Cycle Uncertainty34:30 Consolidation and Career Strategy37:23 AI Rewrites the Playbook40:53 Maximizing Value With AI45:54 Valuation and Big Buyers51:59 Exit Multiples and Lifestyle55:10 Where to Find Aaron

I was doing LinkedIn wrong. You're probably doing it wrong too.Chad and Michelle discuss why $10M–$40M business owners wrongly assume a SaaS launch post or faceless brand content will generate inbound leads. They argue that visibility now outperforms skill without trust and authority. Michelle explains the shift from traditional advertising and declining influencer trust toward founder-led brands that humanize leaders while building credibility, contrasting it with attention-seeking content like TikTok dancing. She outlines a practical LinkedIn framework: define a specific ICP, align banner/headline/bio with a “golden thread,” lead the bio with a pain point, use the featured section for booking links and testimonials, and post across top/middle/bottom-of-funnel content (stories, authority, case studies). They cover avoiding generic AI content, “pitch slaps,” and using Sales Navigator plus intentional engagement to build relationships and drive inbound over time.---Michelle Du Plessis is a personal branding expert building high authority founder brands.Michelle's LinkedIn: https://www.linkedin.com/in/michelle-du-plessis-75580a22b/Join Michelle's LinkedIn Growth Academy: https://www.skool.com/stature-studios-8078/about ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Visibility Beats Skill01:48 Ads to Influencers Shift02:53 Founder Led Brands05:06 Not Selfies Authority06:33 TikTok Surgeon Lesson08:21 Storytelling Plus Authority10:09 Michelle Origin Story12:41 Trust Over Attention16:23 LinkedIn Results Proof19:58 Viral Post Breakdown22:39 Networking Flywheel Effect24:26 Three Part LinkedIn System25:39 No Instant Inbound Myth33:09 Avoid AI Slop40:50 Profile Golden Thread50:54 First Impression Matters54:22 Bio Starts With Pain54:57 Lead With Pain56:01 Bio Framework And Qualifying58:13 Banner And Featured Section01:00:06 Testimonials And Social Proof01:02:45 Start Posting Without Fear01:09:09 Content Pillars Strategy01:11:41 Profile Views And Pitch Slaps01:17:41 Define Your ICP Precisely01:24:01 Funnel Content That Converts01:28:17 Sales Nav And Outreach Filters01:30:26 Engagement ICP And Comments01:38:36 Intentional Mindset And Coaching01:43:19 Work With Michelle And Wrap Up

Users are trying to buy you inside ChatGPT. Are you showing up there?Chad interviews Adrien, a French SEO/AEO expert based in Bangkok, about the rise of AEO/GEO (AI visibility) and how businesses can be recommended by LLMs like ChatGPT, Perplexity, Claude, and Gemini. Adrien says LLM-driven traffic converts far higher than traditional SEO—around 9% vs under 1%—because users are “lazy” and increasingly trust AI over ad-heavy Google results. He argues SEO remains a necessary foundation but not sufficient for AI recommendations, which depend on being mentioned across the web on sources LLMs use (often LinkedIn, Reddit, and YouTube). Adrien describes his agency and his SaaS tool for monitoring AI visibility and source citations, outlines a content workflow that starts from the top questions prospects ask, and explains how to self-audit with a set of informational and transactional prompts.---Adrien Thomas is the co founder of Crescendo Agency and Clairon, a golf addict, and an NBA fan.Adrien's LinkedIn: https://www.linkedin.com/in/athomas-crescendo/Crescendo Agency (SEO/GEO Agency): https://www.crescendoagency.ai/Clairon AI (GEO Analytics Solution): https://clairon.ai/Crescendo's Youtube Channel:https://www.youtube.com/@crescendoagency Clairon's Youtube Channel: https://www.youtube.com/@ClaironAISearchGEO ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet and define GEO01:11 Why AI traffic converts04:53 Google vs AI search reality08:14 Adrian background and offer11:18 Hype vs real AEO12:55 Sources that LLMs trust18:29 Trust and bias in LLMs22:47 Content repurposing playbook26:22 Bottom-up lead strategy29:08 Ransomware example workflow33:03 Repurpose One Answer Everywhere34:29 Do You Need A Website35:21 Owning A Keyword On LinkedIn37:50 Why Reddit Ranks So Well41:33 Reddit Tactics Patience And Karma43:34 Turning Reddit Value Into Leads47:29 AI Traffic Volume Misconception50:09 How Fast AI Search Is Growing51:19 Google AI Overview Vs Search54:51 The Future Moat Devices Not Models59:22 Self Audit Your LLM Visibility01:01:53 Clareon Who Its For And Next Steps01:04:47 Final Takeaways And Where To Follow

You've probably got your ICP wrong, and you're making expensive mistakes in your pipeline.Chad interviews Lindsay Rios, owner of GTM Done Right, about why founders often hire sales too early and why “if we hire salespeople, deals will come” doesn’t work.They unpack defining a true ideal customer profile using qualitative and quantitative signals, ranking ICP high/medium/low, and avoiding “vampire” deals that linger past the normal sales cycle. Lindsay covers forecasting and the pitfalls of poopy pipelines, emphasizing that only qualified deals belong in pipeline, leaders must be taught forecasting, and CRM/rev ops should enable sellers rather than add required-field friction.Lindsay explains her fractional model serving scaling startups/SMBs (often $5–$30M) that grew through network and word-of-mouth but stalled because they never scaled intentionally.The episode also covers guidance on sales careers, active listening, and sales leadership expectations.---Lindsay Rios is a fractional CRO and co-founder of Luminetics.Lindsay's LinkedIn: https://www.linkedin.com/in/lindsayrios/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Sales Matters00:23 Founder Led Sales Trap03:02 When to Hire Sales04:19 Repeatable Sales Motion05:13 Warm Network Limits06:30 Fractional GTM Help08:54 Define Your ICP13:14 ICP Red Flags15:06 Kill Vampire Deals16:18 Qualify Faster in Discovery17:23 Selling Without Being Salesy20:50 Runway and Hiring Budget21:34 Why Sales Needs Base Pay25:56 Pay for Talent Reality31:05 Sales Is High Risk32:33 Founder Leadership Blindspots37:37 What Founding Means39:33 Hiring Market Is Brutal41:17 Recruiter Screening Madness42:11 Awkward AI Interviews43:12 Non Negotiables After Layoffs44:05 Owning Your Own Work46:26 Poopy Pipeline Defined47:25 Forecasting Culture Fixes50:49 Pipeline Data That Matters56:33 Intuition Versus CRM Math01:03:17 Rev Ops Enablement Not Blockers01:09:09 Clawbacks And Commission Design01:10:37 Who Should Choose Sales01:18:07 Skills And Leadership Paths01:24:05 Wrap Up And Where To Find Lindsay

Most people are bad at leadership.Chad and Dan Rochon discuss how leaders stay reactive and hide behind busy calendars instead of being present for their teams.Dan defines leadership as teaching someone how to think so they can get what they want. He contrasts ethical influence with manipulation and shares the CPI communication model: build rapport (connection of energy), ask adept questions to uncover internal/external pain and desire, and actively listen. They cover why top performers often fail as managers, how to hire and retain talent (including Dan’s SCARLET acronym), and how clear expectations make performance and firing conversations objective and compassionate. Dan explains “pre-decision compasses” for making tough calls under pressure, the need for autonomy for middle managers, and his focus on impact over money, plus his book Teach to Sell.---Dan Rochon is the founder of Teach to Sell, and the host of the No Broke Months podcast.Dan's LinkedIn: https://www.linkedin.com/in/danrochon/Dan's website: https://nobrokemonths.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Leaders Hiding in Busyness00:28 Defining Real Leadership01:04 Teaching People to Think02:38 Founders vs Technicians04:39 Ethical Influence vs Manipulation06:39 CPI Communication Model08:08 Pain and Desire Framework10:19 Origin Story and Teach to Sell12:27 Scaling with the Leadership Pyramid15:14 Hiring for Culture and Scarlet17:24 Attitude Aptitude and References19:10 Stallions Camels and Team Fit23:21 Retaining Talent with Clear Expectations25:21 Compassionate Firing and the Jedi Trick28:28 Ethical Performance Exits30:37 Leadership Above the Trenches32:33 Know Enough to Lead35:38 Pre Decision Compass39:28 Pressure and Middle Managers45:29 Cost of Leadership Credit48:11 Impact Over Money53:29 Ego Identity and Fit55:57 Relief After Letting Go57:13 Teach to Sell Wrap Up

Does more money fix your business problems?Chad interviews Nate Littlewood, a “future-ready CFO” and co-founder-on-demand for e-commerce and consumer goods founders, about why grinding for more revenue often masks deeper issues that show up in the financials. Nate explains how he reads tea leaves in statements—like revenue per SKU, gross-to-net gaps, CAC vs lifetime gross profit, and peer benchmarking—to identify the real constraints, including inventory, marketing efficiency, and operational bottlenecks. He outlines three founder archetypes and describes his process for narrowing 20–30 initiatives to 2–3 using ROI, bottleneck analysis, and skills alignment. He distinguishes CFO strategy from accounting compliance, highlights cash flow vs profitability pitfalls (especially inventory overbuying), and positions his value as focus, capital allocation clarity, and “founder therapy.”---Nate Littlewood is the founder of Future Ready CFO, and host of Profits on Purpose.Nate's LinkedIn: https://www.linkedin.com/in/nathanlittlewood/Nate's website: https://www.futurereadycfo.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Revenue Won’t Fix It01:40 Read the Financial Tea Leaves02:31 Revenue per SKU Signal06:00 Founder Archetypes Explained09:26 What a CFO Really Does13:32 How Clients Find Him17:00 Three Filters for Priorities19:46 Skills Alignment Matters23:08 CRO Project Gone Wrong27:07 Why Finance Creates Focus28:50 Gross to Net Math29:07 Benchmarking Profit Leaks30:40 Founders Ignore Finance33:41 Selling CFO Value37:43 Cash Flow vs Profit38:56 Inventory Overordering Costs43:30 Who CFO Helps46:59 Org Chart Key Hires51:20 Ideal Client Fit56:19 Future Ready CFO58:15 Founder Therapy Angle01:00:33 Where to Find Nate01:01:44 Closing Thanks

If you're using LinkedIn, you're probably one of the BILLION people using it wrong.Chad interviews Nikolett Jaksa, a LinkedIn coach and ghostwriter with 40,000 followers who’s been featured in Forbes twice, about why many B2B SaaS founders misuse LinkedIn because they fear looking “cringe” and default to job updates or generic posts. Niki explains the key to success on LinkedIn. She outlines a practical profile framework—professional headshot, banner with core message and call to action, a benefit-driven headline, an “About” section with social proof and CTA, a featured section with 4–5 clickable link thumbnails.They discuss posting via content pillars 3–5 times per week, using images for attention, and sharing professional personal content while avoiding engagement bait. Niki shares that consistent engagement can lead to recognition at events and more inbound opportunities, and invites viewers to her free email course via her LinkedIn or website.---Nikolett Jaksa is a personal brand strategist, LinkedIn coach, and LinkedIn ghostwriter.Nikolett's LinkedIn: https://www.linkedin.com/in/nikolettjaksa/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 LinkedIn Success Metrics00:35 Why Founders Avoid LinkedIn01:55 Goals Leads vs Authority02:47 From Corporate to Inbound04:50 Commenting Beats Posting05:36 Stop the AI Comments08:08 LinkedIn vs Other Platforms10:02 Niki’s Growth Timeline13:43 Professional Branding That Works16:20 Memes and Motivation Traps18:22 Who Niki Helps20:48 Profile Makeover Basics23:11 Banner CTA and Social Proof25:27 Name and Headline Strategy30:12 About Section That Converts31:06 Featured Section Strategy32:02 Link Thumbnails And Clicks34:28 Experience Stories Not Bullets37:41 Human Voice Over Jargon40:43 Recommendations And Social Proof41:31 Posting Ideas For Introverts43:47 Images Video And Effort46:44 Personal Posts Without Cringe52:26 Cadence And Content Pillars57:40 Daily Commenting Playbook58:33 Client Wins And Visibility01:01:09 Wrap Up And Free Course

You might be focused on the wrong things as a founder.Chad interviews Benedikt Meuthen about why founders must be salespeople and why strong sales execution can outperform even a great product with weak sales. Benedict explains “message-market fit” and warns against relying on early customers from warm connections. They discuss scaling lessons from growing a desk-booking SaaS during COVID from near zero systems to a structured revenue engine, including prioritizing conversion when inbound is strong, hiring sales ops early, and using ops for data-driven pushback. Benedict outlines stages from $0–$1M ARR (PMF/MMF), $1M–$5M (repeatable sales motion), and $5M–$10M (net retention with customer success and account management), plus hiring and performance challenges in Europe vs the US. He covers entering DACH markets, the role of fractional leaders, burnout from fast career climbs, and advice for sellers and founders to find mentors and build balanced founding teams.---Benedikt Meuthen is the founder of BM Sales SolutionsBenedikt's LinkedIn: https://www.linkedin.com/in/benedikt-meuthen/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Founders Must Sell01:38 Why Finance Led Teams Fail03:23 Message Market Fit Explained05:44 Messaging Case Studies08:56 Desperate Growth Story11:38 First Key Hires14:55 What Great Sales Ops Does18:04 Hiring Ops on a Budget21:36 Fractional RevOps and LinkedIn25:50 Honest Marketing vs Hype27:43 Scaling Lessons to 10M ARR29:24 Startup to Scaleup Thrill29:45 Revenue Phases to 10M30:30 Customer Success and Upsells31:37 Hiring Mistakes and Burnout32:43 Selling Across Cultures34:07 Winning the DACH Market42:39 Ideal Client and Engagement44:44 Founder Role in Sales47:19 Hard Calls on Team Fit51:07 Fractional CRO Value53:13 Advice for Sellers and Founders58:13 Where to Find Ben

You're letting huge pipeline slip away!Chad interviews Mandy about why enterprise sales teams waste hundreds of thousands on LinkedIn Sales Navigator by treating it like a directory instead of using its curated feed, lead lists, saved searches, and relationship-building features. Mandy argues most reps fail to engage prospects ahead of outreach and that simple daily engagement—commenting like a real human, referencing specific details, and avoiding obvious AI—can cut through noise and increase response rates compared to cold email. She shares her background using LinkedIn since 2010, building courses and a training brand, and explains how personal brand and a clear unique point of view drive pipeline, recruiting interest, promotions, speaking gigs, and inbound leads. They review common profile mistakes (generic headlines, missing About/Featured sections, weak banners, empty experience descriptions) and recommend starting with a manageable posting cadence and human, experience-based content.---Mandy McEwen is the founder of Luminetics and Mod Girl Marketing.Mandy's LinkedIn: https://www.linkedin.com/in/mandymcewen/Get a customized LinkedIn strategy with Mandy's free AI: https://learn.golumi.io/strategist/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Sales Navigator Waste01:11 Feed Engagement Workflow02:43 Beat AI Noise05:08 LinkedIn Journey Since 201008:42 Friendly Leader Method10:31 Human DMs That Convert13:43 Advanced Sales Nav Plays18:42 Personal Brand In AI Search21:12 Unique POV Framework26:36 Personal Content Ideas30:06 Authentic Video Style31:16 Humanize Without Selfies31:47 Photos vs Video on LinkedIn32:21 Algorithm Shifts and Revenue33:19 Profile Basics That Convert34:27 Troy Profile Tear Down39:20 SEO Mindset for LinkedIn42:07 Text Only vs Visual Posts43:58 Charlie Profile and Reposts49:40 Posting Cadence That Works50:58 Turn Calls Into Content54:21 Proof Results and Growth57:17 Where to Find Mandy

You probably built your revenue operations wrong. These mistakes cost you hundreds of thousands of dollars a year.Chad interviews Tyson Parody about why RevOps needs standardized language, clear ownership, and strong foundations—CRM, marketing automation, web/DNS, integrations, data hygiene, and activity capture—before adding more tools. He contrasts an “architect” (holding the full system: infrastructure, UX, dependencies, and adoption) with an “operator” (singular execution for a leader), using examples like duplicate-ridden CRMs, shadow spreadsheets, and org-chart confusion over who owns revenue in PE-backed companies. They discuss AI’s real value, risks of fragile stacks, potential CRM disruptors, and the importance of empathy and adoption to drive predictable forecasting.---Tyson Parody is a Revenue Systems Architect and founder of Sixty North.Tyson's LinkedIn: https://www.linkedin.com/in/tyson-parody-078a40184/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 LinkedIn Noise Today01:21 Finding Real Signals02:12 RevOps Buzzword Explosion04:58 Standardizing RevOps Language05:24 What a RevOps Architect Does07:48 Architect vs Operator Questions09:13 Ownership Vacuum in Revenue11:33 Data Cleanup Reality Check15:53 Who Chad Serves21:21 AI Tools Streamlining Sales25:53 CRM as Source of Truth28:37 Salesforce vs HubSpot Debate34:37 Consultant Trap and Hiring Gaps35:57 Unicorn Roles Rising37:09 Fragile Systems Jenga38:31 Wild West Tooling40:06 Cognitive Fitness Matters41:28 Sweet Spot Companies42:56 CRM Standards First46:23 Pipeline Foundations49:21 Activity Tracking Basics51:34 Territories and Leadership54:52 Adoption Hearts Minds57:21 LinkedIn Photos Metaphors01:03:31 AI Context Coaching01:08:25 Ask Hard Questions01:10:28 Wrap Up and Where

What's actually making your business money?Chad interviews Johnny Sengelmann, a revenue operations consultant, about what RevOps is, how to explain its value beyond “dashboards,” and why it should be framed as a revenue driver rather than an enablement cost center. Johnny talks about building best-practice go-to-market infrastructure—systems, process, reporting, and reliable data—tailored by company size and vertical, typically serving $5M–$100M businesses across B2B SaaS and legacy industries like pest control and carports. Topics include: defending RevOps investment using consistent metrics and exit multiples, common problems like duplicate/dirty CRM data and low MQL-to-SQL conversion, and the importance of diagnosing and optimizing the full funnel. Agencies vs in-house hires make sense, revenue growth examples, and HubSpot-only delivery, AI use cases (including Claude and HubSpot Breeze).---Johnny Sengelmann is CEO of Blu Mountain, a revenue centric Hubspot consultancy.Johnny's LinkedIn: https://www.linkedin.com/in/johnny-sengelmann-8385b030/View Johnny's assessment on whether you should hire in-house or pay an agency: https://www.blumountain.me/guides/guide-to-in-house-vs-consulting---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps Explained Simply01:18 Who RevOps Serves02:44 Consulting Pitch and Scope05:04 Proving RevOps ROI08:30 Dashboards to Diagnosis12:11 Making Founders Aware13:32 Quick Wins and Resistance15:06 Strategy Versus Slide Decks19:43 Agency Versus In House22:52 Scaling Across Functions25:14 HubSpot Focus and Why28:29 HubSpot Evolution to Service29:44 Salesforce vs HubSpot30:07 When Clients Need Help31:31 HubSpot AI Integrations32:37 Claude in RevOps34:44 Pragmatic AI Strategy38:14 Real AI Automation Wins40:40 Avoiding AI Busywork43:04 Pipeline and Activity Basics46:21 Sales Empathy and Training50:34 Who They Serve Best52:46 Revenue Success Stories55:01 Accountability and Retros56:49 Resources and Where to Find57:34 Final Wrap Up

Some founders and corporate leaders are great at sales and don't even know they're selling, others are bad at it and wish they knew how to do it better.Chad interviews Monica, who runs MSP Consulting, about B2B SaaS founders can feel overwhelmed due to investor pressure, conflicting sales advice, and trend-driven jargon.Monica contrasts this with “real” service businesses that focus on operations and explains her work helping SaaS founders from $1M–$10M ARR cut through GTM noise and build scalable revenue teams across stages.The conversation also covers AI’s limits in sales, human attention and energy, and how founders can use LinkedIn to build parasocial trust that drives pipeline.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why SaaS Feels Exhausting00:32 VC Pressure and Profitability02:16 Why Real Businesses Win05:43 Turning Natural Sellers Into Teams08:53 The Sales Bell Curve14:39 What Elite Sellers Do Differently17:53 MSP Consulting and Client Stages21:24 First Sales Hire Decisions23:20 GTM Assessment Without Jargon26:48 AI Hype and Bubble Signals33:22 Avoiding Overbuilt AI GTM Stacks34:32 AI vs Human Attention in Sales36:20 AI Speeds Up Deals37:22 Why Sales Stays Human38:02 Energy and AI Slop40:36 Authentic Content Wins45:48 Four Content Pillars49:15 Parasocial Brand Power50:49 Employee Brands at Scale58:36 LinkedIn Four Cs Playbook59:39 Connection Requests Debate01:06:01 Parting Advice and Where to Find

Why do the best CROs come from sales experience rather than other functions?Chad interviews Maya Gershon, a Chief Revenue Officer, about what a CRO is, the business impact of strong revenue leadership, and what it takes to be a great CRO vs a "flat" CRO.Maya goes into CRO scope, including marketing, presales, and customer success.She shares examples where she kept companies alive and funded legal costs through revenue during a major lawsuit. She also talks about her military experience and how that shaped how she comes into boardrooms.We dive into quarter-end pressure, the tension between product and sales, and why CROs must stay calm to keep teams performing. We also talk about private equity, emphasizing process, and we go into her “eight pillars” revenue methodology.---Maya Gershon is a seasoned CRO, and an industry expert on revenue and commercial DD.Maya's LinkedIn: https://www.linkedin.com/in/maya-gershon-5110a11/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet the CRO00:35 What a CRO Does02:41 Revenue Ops vs Sales Ops03:49 Path to Becoming CRO04:50 CRO as Problem Solver05:45 Crisis Story Keeping Company Alive09:05 Sales Product Tension11:04 Maya Background and Career14:03 From Engineer to Sales Leader14:59 WeWork Cyber and PE Acquisitions16:40 What CROs Miss18:19 Sales as a Career19:26 Advice for Grads21:39 Private Equity Reality25:16 Eight Pillars Method28:28 Military Leadership Lessons30:21 Staying Calm Under Pressure32:04 Where to Find Maya

Do you actually need revenue operations in your company? And what are you paying these guys for? This episode covers the people, process, and technology required for a business to make money and keep the lights on.Chad Tabary and Lauren Mischke cover: sales ops as the execution engine (territories, forecasting, pipeline, CRM workflows) and rev ops as end-to-end revenue system architecture aligning marketing, sales, and post-sales, including tooling and forecasting infrastructure. We dig into AI in companies and revenue operations today, and also dive into some fascinating tools like Clay.---Lauren Mischke is the head of Revenue Operations for Laurel. Lauren's LinkedIn: https://www.linkedin.com/in/lauren-mischke/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 AI Company Money Talk00:54 RevOps Defined In Practice02:11 Customer Journey And RevOps07:02 Quote To Cash Basics08:50 Why RevOps Exists09:26 Guest Background And Philosophy11:56 RevOps As Product Org14:17 Data Lakes And Steel Thread21:35 Signals Data Quality And Stickiness25:15 Usage Signals And Forecasting26:38 Ops Headcount Value Debate27:23 Pitching RevOps Value28:36 Strategy Before Plumbing29:53 AI Speeds Strategic Work30:55 AI Hype Meets Reality33:02 Experience Gap Problem35:01 RevOps Upskilling Marriage38:32 RevOps as Product Team40:36 Career Wins Data to UI45:21 Clay as Orchestration Engine49:33 Laurel Scaling and CRM Future53:25 Wrap Up and Thanks

How do you get started on the digital nomad lifestyle right now?

Pay your developers and personal assistants based on milestones and deliverables, not by the hour!

A few points on Tim Ferriss’ 4-Hour Workweek and where it fits in your business processes in 2023. There’s a lot of staying power here, and you’re missing out if you don’t apply a couple of these direct marketing principles to your revenue streams.

You don’t need $1M to be a Digital Nomad. Being a Digital Nomad is really just two principles.

The basic outline and premise of a Business Requirements Doc to interface with your developers.

What’s it really take to be a digital nomad?

Pay-per-click advertising has a lot of moving parts, but they don’t have to be confusing. What are the basic parts of running your paid advertising.

The 80/20 rule is an observation more than a tool. That’s an important distinction. Your job is to give your efforts enough variables for the 80/20 to reveal itself so you can properly leverage it. In other words, shotgun approach first, and then follow the 80/20 trail to tremendous ad results!

How long do you let your ads run before determining results? What’s the difference between forcing engagement and letting the system work for you while you sleep?

If you’re constantly griping about money, and you constantly think some price or income isn’t fair, you’re probably staying broke your whole life.

How do you put your ad dollars to work so you chance making $1.50 for you $1, and not just throwing it away on engagement?

What’s the value of paying for likes and retweets? Where should you actually be spending your ad dollars?

What would you do if you woke up tomorrow homeless and penniless? Could you build it all again? Most definitely! And here’s how.

How do you manage your developers to create win / wins and ship more product faster?

Twitter put the kibash on Follower Campaigns. We’re crying a little bit in our sleep. What do you do about the latest slap. How do you adapt?

Are service and leadership the same thing? You’ve got to understand this business tenants or your teams will disrespect you, and your product ideas will fail one after the other.

If you want an endless well of good advice, you have to apply this one action item to the mentor relationships you have. 10x your results by trying this out.

As a digital nomad, are you focused on your businesses or do you get sidetracked in distractions? What are the two most important things you can do each day?

What are Successful 40-Year-Old Men doing that 20-30 Y/O Men are not?

What is the right reason to boost and Facebook post and the wrong reason? What will make you money online, and what will waste your dollars?

If I could only do three things as a digital nomad, I’d focus on these three core tenets first.

Digital Nomads are not all beaches and palm trees. Here are some of the pain points and harder parts to overcome when you’re a Digital Nomad.

What does it mean to lead from the front and how can you make sure you’re doing that in your business with your teams?