EPISODE · Mar 11, 2026 · 34 MIN
What the Paramount-Warner Bros. deal means for the European sports rights market
from The SportBusiness Podcast
This month Inside the Deal tackles one of the biggest deals in the industry for years: the Paramount Skydance deal to buy Warner Bros. Discovery. The deal brings together two giants of the global media industry. The podcast looks at the merger through a very specific lens: what it means for the sports media rights in Europe. This involves assessing the combined sports rights portfolio of the two companies, and where that positions the new merged entity in the battle to be a dominant provider of sport globally. It looks in detail at Paramount’s recent surprise move on the rights in the UK and Germany to Uefa’s club competitions. And it examines potential targets for Paramount-WBD in the coming years, with a particular focus on the next domestic rights auctions of England’s Premier League and Germany’s Bundesliga. Frank Dunne, Editor-at-Large of SportBusiness, discusses these topics with Joseph Perry, Editor of SportBusiness Media, and Jonathan Rest, Chief Correspondent of SportBusiness. You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne Contributors: Joseph Perry, Jonathan Rest Editor: Lumi Lehmuskallio Sources:1 Battle for WBD reignites as Paramount talks resume | SportBusiness 2 WBD in line for full Paramount takeover | SportBusiness 3 WBD board, again, rejects ‘inferior’ Paramount bid | SportBusiness 4 Paramount ‘confident’ in NFL, UFC relationships | SportBusiness 5 WBD board rebuffs Paramount Skydance’s offer | SportBusiness 6 Paramount sues WBD amid takeover battle | SportBusiness Media 7 Big Five rise lays down marker for new Uefa era | SportBusiness Media 8 Paramount makes 10-figure bet on UCL breakthrough | SportBusiness Media 9 UFC on TNT? Paramount takeover creates flexibility | SportBusiness Media 10 Skydance inks protracted Paramount takeover | SportBusiness Media Hosted on Acast. See acast.com/privacy for more information.
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What the Paramount-Warner Bros. deal means for the European sports rights market
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