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EPISODE · Aug 1, 2023 · 39 MIN
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
from B2B Craftworks
Send us Fan MailWhy do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwritinginstitute.comMaslow's Hierarchy of Needshttps://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needsSeth Godin's A hierarchy of business to business needshttps://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/Support the show
What this episode covers
Send us Fan Mail Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow...
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What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
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