EPISODE · Oct 20, 2025 · 55 MIN
What They Don’t Tell You About Starting a Business with Brooke Summers
from Beyond the CEO Norm · host Nadine Selina
They told you running your own business would be easy. That you could make 10K in passive income in your first year.Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.Nadine and Brooke dismantle the myth of business being “easy” in your first year.If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.Timestamps00:00 Intro to Brooke Summers02:49 Building a business that lasts04:52 Learning to love the process instead of chasing results09:21 Early challenges that shaped Brooke’s success13:38 Balancing mindset and strategy in entrepreneurship20:44 The wrong reasons to start a business27:08 Why your first year won’t look “easy”28:14 Navigating hustle, overwhelm, and staying consistent30:26 Learning from failure and finding your ideal audience35:04 Spotting victim-mentality clients and how to avoid them40:04 High ticket versus low ticket strategies44:40 Building a reputation before scaling passive income50:54 Traits of entrepreneurs who make it beyond the first year54:37 Where to connect with Brooke SummersIf you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with BrookeInstagram: @brookesummeradamsFacebook Community: facebook.com/groups/letransformationhub/Website: www.brookesummeradams.com
What this episode covers
They told you running your own business would be easy. That you could make 10K in passive income in your first year.Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.Nadine and Brooke dismantle the myth of business being “easy” in your first year.If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.Timestamps00:00 Intro to Brooke Summers02:49 Building a business that lasts04:52 Learning to love the process instead of chasing results09:21 Early challenges that shaped Brooke’s success13:38 Balancing mindset and strategy in entrepreneurship20:44 The wrong reasons to start a business27:08 Why your first year won’t look “easy”28:14 Navigating hustle, overwhelm, and staying consistent30:26 Learning from failure and finding your ideal audience35:04 Spotting victim-mentality clients and how to avoid them40:04 High ticket versus low ticket strategies44:40 Building a reputation before scaling passive income50:54 Traits of entrepreneurs who make it beyond the first year54:37 Where to connect with Brooke SummersIf you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with BrookeInstagram: @brookesummeradamsFacebook Community: facebook.com/groups/letransformationhub/Website: www.brookesummeradams.com
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What They Don’t Tell You About Starting a Business with Brooke Summers
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