What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we  accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether  we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you. Highlights 0:00 Intro 2:55 Updates on broad match in Sponsored Brands 5:56 What to do with low click, low sale keywords 9:00 What are “ACOS Jumpers?” 9:52 What qualifies as low-click? 12:12 How to determine whether to raise or lower bids 15:50 What to do if comfortable with current ACOS 21:44 Appropriate bid bumps 29:43 What to do if not comfortable with ACOS 42:50 Summary and overview of tips 44:30 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Ep 118 - 5 Hidden Amazon PPC Ratios Prosper Show - Las Vegas 2021 Amazon PPC Event Ep 117 - Is Exact Match Always Best? Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns Never miss the latest in Amazon PPC tips and best practices. Where to find every episode of The PPC Den, including show notes Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker