What To Do When You Have Great LTV

Your brand has great LTV, so everything is easy. Right? Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear roadmap of how and when to generate growth AND profit can make all the difference between success and wasted opportunity. In this episode, Andrew talks about how to operate a high LTV brand, from planning where profit comes in your P&L to the specifics of how to run a Meta Ads account when you're forecasting high LTV. EPISODE HIGHLIGHTS [01:10] Observations on how to grow consumable CPG and other high LTV brands [08:50] Building your future P&L [11:57] Scaling with CAC in high LTV businesses. [15:14] Setting CAC Targets For Your Company. [16:58] Complications in setting targets with CAC. [18:51] Tracking long term customer value. [24:01] How much to spend on acquiring customers. [26:01] Importance of organic revenue in your business Mentioned in the podcast: "The 6 Biggest Factors In Retention, In Order" previous episode: Apple, Spotify. Places to follow up with Andrew: Twitter: @andrewjfaris Email: [email protected] Work with me: www.ajfgrowth.com Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "Rusty Little Scissors" by The Devious Means