What to do when you lose 95% of your website traffic | Jacob Cass

Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SEO and digital marketing in 2025.Whether you're a solopreneur or a seasoned business owner, this episode is packed with invaluable insights and actionable advice that can help you manoeuvre through the complexities of digital branding and SEO.Follow JacobJUST Creative: https://justcreative.com/LinkedIn: https://www.linkedin.com/in/jacobcass/JUST Branding podcast: https://www.youtube.com/c/JUSTCreativeBrand Builders Alliance: https://joinbba.com/Brand Builders Summit: https://brandbuilderssummit.com/Recommendationshttps://www.aiprm.com/en-gb/Poetry for Neandethals: https://www.explodingkittens.com/products/poetry-for-neanderthals00:00 The Rollercoaster of SEO and Personal Branding01:12 Introduction03:24 Jacob Cass's Journey and Career Highlights06:33 The Impact of SEO Changes on Just Creative12:11 Adapting to SEO Challenges and Shifting Strategies24:03 The Importance of Personal Branding in 202530:59 Building a Resilient Brand34:17 Client's SEO Struggles and Simple Solutions36:19 The Power of Word of Mouth in Business38:06 Consistency in Branding Across Platforms39:26 Balancing Multiple Roles and Audiences44:11 The Caveman Test and Simplifying Your Brand Message52:12 Experimentation and Creativity in Branding54:38 Final Thoughts and Recommendations