What to expect from the next phase of retail media

There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform. Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel.In this episode of Conversations with MarTech, we’re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media.Episode guide1:15: Meet Tom Richards2:46: Where is the retail space right now, in terms of maturity and continued growth? 5:53: How does fragmentation impact marketers’ ability to actually understand performance?8:23: What will the retail media landscape look like over the next 12 months and beyond? 11:35: What impact will retail media see as AI helps flatten the purchase funnel?This podcast is produced by MarTech, a Third Door Media property.