What Ulta Beauty World Teaches Us About the New Era of Experiential Marketing

Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands, at every size,can learn from it. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices