What Victoria's Secret Got Wrong - and What Abercrombie Did Instead | Jasmine Haitalani

Victoria's Secret tried to become more inclusive and body positive. They updated their messaging. People didn't buy it - because everything else stayed visually the same. Meanwhile, Abercrombie quietly repositioned itself as a capsule wardrobe staple for working adults and became one of retail's biggest comeback stories. Jasmine Haitalani uses these kinds of brand case studies to think about her own business - and she's been applying those lessons since 2020 when she started her creative agency, Highflier Powerhouse. In 2021, as other online business owners were returning to their nine-to-fives, she briefly wondered if she should apply to med school. Instead, she committed to one offer. She's been refining it ever since. Four years later, it's called the Rebrand Experience, and it's still the core of her business. In this episode, we look at the case study post she made documenting every evolution of that offer - and talk about what it actually takes to stay relevant without constantly starting over.   TIMESTAMPS   (00:00) Introduction (1:28) Making business decisions to stay relevant  (3:48) Flip-flopping in your business (7:02) How long does it take to know if it's working? (9:02) Reviewing Jasmine's past content  (12:21) Standing out  (14:56) Developing your creativity  (17:34) Identify your strengths (20:56) Brands that became irrelevant  (24:33) Finding inspiration  (31:27) What Jasmine would improve on  (33:56) A brand framework  (35:39) Jasmine's body of work  (38:34) You're capable  (42:32) Actionable Takeaways       CONNECT WITH JASMINE HAITALANI   Website: https://highflierpowerhouse.com/  Podcast: https://highflierpowerhouse.com/podcast  Instagram: https://www.instagram.com/highflierpowerhouse/  CONNECT WITH CHERYL LAU   Website: https://cheryllau.com  YouTube: https://www.youtube.com/@cheryltheory  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU   I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows   Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT   Please email [email protected] for business inquiries.